In the debut episode of Series 2 of Seeblue Smarts Helen sits down with Seeblue's Digital Marketing lead Greg Spence to discuss digital trends; how data privacy laws are going to transform digital marketing, the changing role of a marketer as a result of AI automation and the changing landscape of advertising.

In this episode of Seeblue Smarts Helen sits down with a former colleague Mike Evans to discuss all things CRM and how to select the right system for your business.

In this episode of Seeblue Smarts Orla was joined by Dom Neil-Dwyer to discuss the role of marketing in leading organisational change and the types of people that stop a business from driving forward.

Helen was joined by Angie Vaux, founder and CEO of the Women in Tech Forum to discuss what she has learned in a 20 year career in the tech industry and how important it is to inspire and empower women in this industry.

Helen is joined by Gemma Hood founder and director of Culturehood to discuss how to ensure a great company culture and brand identity in the face of the challenges the pandemic has caused.

After a hiatus here is episode 6 of Seeblue Smarts. In this episode Orla is joined by Steve Wind-Mozley, CMO at Vizrt group to discuss what makes a successful marketing leader and how to add value to your customers.

This week Helen is joined by Caroline Dennington to talk about analyst relations and how they can help your business grow.

Episode 4 talks about one of our favourite topics at Seeblue - Marketing Planning. We're joined by CMO and strategic advisor Cath Hackett to discuss how to approach planning in 2021.

In this episode, we're joined by special guests Tim Chapman, Author of Coaching Winning Sales Teams, Founder of Sales EQ and regular podcaster. And also by Lynn Pickford, coaching practitioner.

We're joined by cybersecurity expert Gareth Fraser-King and Louise Parr marketing lead at Telecoms service provider Nowcomm to talk all things cyber! How has the threat landscape evolved since COVID. Do businesses know where they are on a security maturity continuum'? And how do we help employees and customers to adapt their behaviours in light of new ways of working.