Seeding Social Good

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.
 
 Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms.

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Facebook ceased processing donations in Ireland in 2023. Adrian O’Flynn, Founder of GYSS in Ireland, had to contend with this situation that we in the US now fear. How his firm and its social good clients managed this turn, and when, will surprise and delight you. Turnkey For Good Founder, Katrina VanHuss, and O’Flynn take an in-depth look at Facebook’s twists and turns and how someone in your shoes can manage them successfully. 

Sands Walk 100k In September Campaign: https://fundraising.sands.org.uk/event/walk-100k-in-september 

Facebook & Website Fundraising: https://www.turnkeyforgood.com/s/FB-decline-in-UK.jpg

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Most of us are afraid that the very noisy political environment could hurt our fundraising results. Dr. Otis Fulton, VP Psychological Strategy,  and Katrina VanHuss, Founder of Turnkey For Good, join Shanna Birky, VP Customer Experience at Classy, to discuss the intersection of political noise and social good fundraising and how it might impact your fundraising. They’ll also hit communications strategies for post-election, and how to prepare for either outcome.

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Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life.
 
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Michael Wasserman, Founder and CEO of Tiltify, explains why addressing the tools of social influencers in the specific and incorrect terms of “livestream/gaming” is limiting to results. He recommends and demonstrates repositioning those tools to enable people who manage social influencers to succeed and support ALL areas of fundraising. Katrina suggests quitting your job and jumping to the next one because your organization may never get over seeing you as that “gaming fundraiser.” Dr. Otis Fulton explains how content creators can help you build your nonprofit community.  In short, it was fun.

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Attorney and popular podcaster Wayne Zell, CEO & Managing Member of Zell Law Firm, interviews Dr. Otis Fulton, Social Psychologist and Turnkey For Good VP of Psychological Strategy, about social fundraising and the underlying psychology on the Blueprint for Wealth Podcast.

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AI is all over the news lately, causing CEOs and organizations to assume they know everything they need to know about AI. Assumption is dangerous. 
 
 We don’t want to be left behind. We are eager for our organizations to use AI quickly, often with little accountability from stakeholders to question or press pause. We may be putting our missions at risk as a result. Combined with a lack of direction and little to no structured training, use of AI could be high risk. 
 
 What to do? We’ve never been here before. Our guests help us explore how we can identify and address the risks, while still enjoying the benefits of AI. 
 
 With guests: 
 
 - Nathan Chappell, Senior VP of DonorSearch and Co-Founder of Fundraising AI, and author of "The Generosity Crisis"
 
 - Darren Winter, AI Ethics Expert and a PhD Candidate in AI Ethics
 
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In a rare experience as the interrogatee and not the interrogator, Katrina VanHuss is interviewed by old friend and legal expert Wayne Zell, Managing Member and CEO of Zell Law, on his Blueprint for Wealth Podcast. In a wide-ranging interview, Wayne and Katrina discuss topics as varied as:

•  Brand – nonprofit versus for-profit, what’s the same and what’s the difference?
•  The success of the Pan Mass Challenge under CEO Jarrett Collins
•  A comparison of volunteer-led versus staff-led initiatives
•  CEO Paula Schneider’s re-engineering of the Susan G. Komen organization
•  Early Race For The Cure versus early Relay For Life
•  The female experience of the double bind and how it impacts work life
•  Why grocery stores are not like nonprofits
•  What happened to make Katrina quit selling water bottles and tee shirts
•  Insufficient justification and why it matters
•  The impact of the social validation feedback loop
•  How al-Qaeda works

 
 
 Yes, Wayne Zell is THAT good of an interviewer, keeping Katrina on the rails and focused for an entire podcast. He is the master, and not just at preserving wealth for his clients through Zell Law.

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The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success. 

A veteran of board management and strategy, Anne Marie Forbes helps to identify, name, and address the most prevalent foibles of dysfunctional boards. We help you see the ways to reach a better place, and even show you some tools that can assist. Whether you are a board member, an Executive Director or CEO, or a staff person responsible for preparing for board meetings, this will be helpful.  

Discussion points:  

• Bad recruitment—How to stop doing that.  

• Bad onboarding—Helping board members understand their job.  

• Connection to the strategic plan—Helping board members see and understand the connection.  

• Board meeting preparation by staff—Prepping for the meeting without shutting down all other work and avoiding demoralizing staff when their work is not even read by the board members.  

• Board meeting preparation by board members—Helping board members show up prepared.  

If you want to see the full demo of Zeck software, you can watch the webinar here: https://www.turnkeyforgood.com/webinars/boards-five-fixes-to-get-to-great