Seeding Social Good

Events were once called “walk-a-thons,” then “peer-to-peer,” and now are considered to be “social fundraising.” What’s unique about this way of getting small-dollar donors engaged? Join us as we talk to industry veteran Randi Corey (Cystic Fibrosis Foundation, JDRF, and others) about the relationship of social fundraising revenue to a nonprofit’s total revenue. 

In this episode Katrina interviews the CEO of the Pan Mass Challenge, Jarrett Collins, who became CEO 17 days before the interview. It’s hard to call him a newbie however, as he served as both president and chief operating officer prior to taking the role. The Pan Mass Challenge is one of a small set of organizations that funnel monies directly to another entity, in this case the Dana Farber Cancer Institute. Given that, focus is entirely on fundraising, which Jarrett and team do well having raised $72 million in 2023 through careful stewardship of long-time riders and volunteers.

Giving and taking advice is hard. Gestalt Language Protocol is a way to communicate that both conveys information and builds strong positive relationships. 

In this episode, we dig into the psychology behind why Gestalt is such a powerful tool. What is it people really want when they ask for advice? 
The answer may surprise you...

The deputy director of development for GLSEN was desperate to protect me, him, and everyone else. From who? Far right extremists.

You’ve been in those conversations with someone at work who just rubs you the wrong way. No matter what they say, it’s hard for you to agree with them.  Or you’ve been the one that someone just won’t listen to. You tell them the answer, but it feels like they don’t want to hear it.  

Join Katrina VanHuss, Founder Turnkey For Good, and Kate Barnette, VP Client Engagement Turnkey For Good in this podcast as they give the gift of Gestalt Language Protocol, which will:

• Explain the psychology behind the bad feelings that get in the way of work
• Teach you how to avoid having information exchange happen that way.

Using these techniques, you’ll come away with a better exchange of information—and better relationships.

In this episode, Katrina has a Jerry McGuire moment. She covers how a person’s identity is strengthened by community embedment through the self-validation feedback loop, how social good organizations currently invest heavily in nonproductive activities, and how you—yes, you—will save the world from societal fracture. 

Successfully navigating a difficult conversation is as important a skill as keyboarding. It is your route to moving your ideas and your mission forward. So, why do important conversations so often go off the rails?  

During important conversations, your bodily responses get involved. Facts fade away and the goal changes from moving the mission forward to “winning” the conversation.  

But we have choices. In these moments, we can be disciplined and use methods proven to advance the mission and protect relationships, or we can crash and burn but “win” our short-term point. 

The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub. 

Our pipeline is emptying. The small donor is in decline. Katrina moderates the conversation between Nathan Chappell (author of The Generosity Crisis), Jill Davis (now at PanCan and loaded for bear from other experience), Maria Clark (Chief Evangelist at GoodUnited and "has-seen-under-a-lot-of-blankets" at large nonprofits), and Otis Fulton, PhD (social psychologist who will help us understand what the heck the humans are doing!).