Meet Ben, founder of Seedlip 'the world's first distilled non-alcoholic spirits'. Started in 2014 and backed by Distill Ventures, they've pursued a smart tastemaker strategy going after the best bars and restaurants. Stocked in over 37 countries, they've gone onto launch their Aperitif range called Aecorn with more innovations on the way. Hats off to Ben for leading the way, proving people wrong and pioneering the unexpected.