Seek Go Create with Tim Winders

Does this sound familiar? You've been told that in order to achieve flexibility in your leadership roles, you need to hire full-time executives who may not be the right fit for your business. But instead of experiencing increased effectiveness, you find yourself struggling to adapt to changing market dynamics and feeling stuck in a rigid leadership structure. The pain of not achieving the desired results and lacking the flexibility you need is holding you back from reaching your true potential. It's time to explore the untapped potential of fractional executives and discover a new approach to leadership that brings both flexibility and success.

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Ben Wolf, the founder of Wolf's Edge, is a leading expert in fractional executive leadership. With a background in corporate restructuring and bankruptcy law, Ben found himself drawn to the world of startups and the challenges they face in scaling their businesses. Through his own experiences and learning from others, Ben developed a deep understanding of the need for experienced executives to guide business owners through the complexities of growth. This led him to create Wolf's Edge, a firm specializing in providing fractional COOs to businesses across America. Ben's expertise and passion for helping entrepreneurs achieve their dreams have made him a sought-after speaker and author. His groundbreaking book, Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach, has become an Amazon bestseller, further solidifying his reputation as a thought leader in the industry. With his wealth of knowledge and practical insights, Ben is making a significant impact in the world of business, leadership, and growth.

• Discover the benefits that fractional leadership can bring to your business and how it can help you achieve greater success.
• Unlock the flexibility and adaptability of fractional executives and learn how they can bring a unique perspective to your leadership team.
• Understand the importance of intentional living and how it can transform your personal and professional life.
• Embrace change as an opportunity for personal growth and learn strategies to navigate through times of uncertainty.
• Find your passion and purpose in life and discover how pursuing them can bring fulfillment and success to your business and beyond.

• Visit the website of Wolf's Edge to learn more about their fractional COO services.
• Purchase Ben Wolf's book, Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach, on Amazon.
• Contact Wolf's Edge to inquire about their fractional COO services and discuss how they can support your business.

🔹 Unlock Your Potential Today!

• 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
• 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
• 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

1. Embrace challenges and adversity: The speaker suggests that challenges can lead to something good, like olive oil or wine. They emphasize the importance of not shying away from difficult situations but rather seeing them as opportunities for growth.

2. Follow your true calling: The speaker reflects on their career path and questions if they were created to do their current work. They encourage listeners to reflect on whether their current career aligns with their true calling and to not settle for mediocrity.

3. Don't compromise on your dreams: The speaker urges listeners to stop compromising on their dreams and to pursue their passions wholeheartedly. They highlight the importance of making an impact in the world and having bigger dreams for oneself, family, community, and customers.

4. Build a self-managing team: For business owners, it is essential to create a self-managing team that can operate without constant supervision. The speaker suggests bringing in an outside Chief Operating Officer (COO) to lead the leadership team and elevate the right people.

5. Utilize fractional executives: Fractional executives offer a cost-effective way for business owners to access specific expertise and fill gaps in their organizations. The speaker highlights the importance of hiring fractional leaders with prior experience in building businesses similar to yours.

6. Redefine success: The speaker shares their personal journey of redefining success after losing a job. They emphasize that success is not limited to following a specific career path but rather embracing the unique set of experiences and skills one possesses.

7. Focus on strengths: The speaker advises business owners to focus on their strengths and outsource tasks that are not within their expertise. They recommend hiring fractional leaders who can effectively handle specialized areas like sales, allowing the business owner to add more value to the business.

8. Cultivate a culture of growth: The speaker emphasizes the business owner's attitude and openness to growth and learning when building a successful culture. They highlight the importance of the business owner's commitment to making tough decisions and implementing necessary changes.

9. Understand the value of leadership: The speaker highlights the importance of recognizing when there is a lack of knowledge or experience within a team and outsourcing the role to a fractional executive. They emphasize that leadership should be valued for its expertise and vision, rather than just availability.

10. Learn from diverse examples: Being a fractional leader offers the advantage of working with various companies, people, leadership styles, and cultures. The speaker encourages fractional executives to embrace diversity, learn from each client, and continue to expand their knowledge and experience.

11. Fill gaps with fractional roles: The speaker suggests that understanding the concept of fractional roles can be beneficial not only for business owners but also for individuals interested in fractional roles or those already in them. They emphasize that fractional executives can provide value by filling gaps or replacing underperforming individuals in a business.

Overall, the key lessons from this episode revolve around embracing challenges, pursuing one's true calling, not compromising on dreams, building self-managing teams, utilizing fractional executives, and redefining success. The importance of focusing on strengths, cultivating a culture of growth, and understanding the value of leadership are also highlighted.

00:00:00 - Introduction

Ben Wolf explains his role as a fractional Chief Operating Officer (COO) and how he helps business owners scale their businesses and achieve their goals.

00:03:19 - Journey to Fractional Leadership

Ben shares his background as a corporate restructuring and bankruptcy attorney in a Manhattan law firm. He then transitioned to working at a healthcare startup, where he gained experience in growing a business. This experience led him to realize the need for fractional executives who can provide guidance and leadership to businesses.

00:06:52 - Writing the First Book on Fractional Leadership

Ben discusses how he wrote the first book on the concept of fractional executives because he saw a gap in the market. The book aims to educate business owners on the benefits of fractional leadership and how it can help them access experienced executives at an affordable cost.

00:08:12 - Transition from Law to Startups

Ben explains his transition from being a lawyer to working in startups. After losing his job as a lawyer, he explored his strengths and applied for nonprofit executive director positions. Eventually, he found himself working in a healthcare startup and gaining valuable experience in scaling businesses.

00:10:38 - Becoming a Fractional COO

Ben shares his journey of becoming a fractional COO after leaving a unhealthy work environment. He decided to offer his services as a fractional executive and built his own firm. Ben emphasizes the importance of business development and networking in this role.

00:14:33 - Confidence in Starting a Startup

The guest reflects on his confidence level when starting a startup and emphasizes the importance of making a decision and committing to it. He believes that once you start something, confidence becomes irrelevant, and success becomes the only option.

00:15:22 - Overcoming Doubts in Building a Solo Practice

The guest shares his experience of building a solo fractional COO practice and acknowledges having doubts along the way. However, he emphasizes the importance of setting goals, hitting metrics, and acting confident, which ultimately led to success in his field.

00:17:03 - Unique Paths and Trusting Providence

The guest discusses the uniqueness of each individual's career path and advises his children and others to follow their own interests and strengths. He believes that there is some providence that will guide individuals to the right path for themselves, emphasizing the importance of trust and faith.

00:19:51 - Fractional Leadership and Unique Skill Sets

The guest explains that fractional leadership is similar to regular executive roles but fulfilled on a part-time basis. He highlights the advantage of being able to afford experienced professionals and discusses how different career paths can contribute to unique skill sets.

00:22:52 - Addressing Concerns about Fractional Leadership

The guest addresses a common concern about the effectiveness of fractional leaders not working full time. He attributes this concern to helicopter management and emphasizes the importance of addressing people and process issues to make fractional leadership successful.

00:29:12 - The Importance of a Culture Open to Fractional Leaders

Having a culture that is open to fractional leaders is crucial. The business owner needs to be open to growth and learning, willing to make hard decisions, and have a desire for a better way. Even if the rest of the organization is not initially on board, success can still be achieved with the right attitude from the business owner.

00:32:46 - Business Owners Realizing the Need for Help

Business owners may reach a point where they realize they don't have the knowledge or expertise within their team for a particular function. This could be in areas like sales, finance, or operations. Bringing in a fractional leader who has experience and expertise can save time and money and provide valuable insights and leadership.

00:34:25 - The Stages Leading to Considering a Fractional Leader

The stages leading to considering a fractional leader include recognizing that help is needed, trying various methods and experiments without success, and realizing that it's more efficient to focus on what you're great at and bring in someone with expertise in the specific area of need. This could be a fractional salesperson, CFO, or COO.

00:39:04 - Addressing the "Our Business is Different" Argument

When business owners claim that their business is different, it's important to address their concerns and explain how a fractional leader can bring expertise and adaptability to any unique situation. The key is finding a fractional leader who can understand and work with the specific needs and circumstances of the business.

00:43:19 - The Benefits of Fractional Leadership

Fractional leaders are attracted to the role because it offers more fun, flexibility, and money. They get to work with different companies, have more variety in their work, and make a major impact before moving on to the next challenge. The flexibility allows them to have more time for personal pursuits.

00:57:19 - Introduction

Tim Winders thanks the audience for joining and mentions that new episodes are released every Monday.

00:57:19 - Conclusion and Call to Action

Tim Winders concludes the episode by encouraging listeners to continue being true to themselves and their purpose in life.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Be all that you were created to be!

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

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Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

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In a world filled with wealth and accomplishments, Chris Meroff seemed to have it all. But behind the facade of success, he battled with depression and thoughts of suicide, feeling trapped in a dark and lonely place. Little did he know that his journey would take an unexpected turn, leading him to a profound realization - the true key to fulfillment and success lies in cultivating empathy and connection with others. Join us as we delve into Chris's story, a tale of transformation and the power of empathy in leadership. Discover how embracing empathy can rewrite your own identity and help you build strong, cohesive teams.

Access all show and episode resources HERE

Chris Meroff is a CEO, founder, serial entrepreneur, and bestselling author. With over 25 years of experience in various industries, including hospitality, farming, medical, and community development, Chris has a wealth of knowledge and expertise. What sets Chris apart is his commitment to redefining leadership paradigms and fostering authentic community and deeper relationships among business leaders. Through his venture, DCX Community, and his podcast, The Table Network, Chris is on a mission to inspire empathy and create a more connected and engaged workforce. His book, The Empathy Revolution, delves deep into the importance of empathy in leadership roles. With his unique perspective and passion for building strong and cohesive teams, Chris brings a fresh approach to the table.

• Develop strong leadership skills by cultivating empathy and understanding.
• Foster authentic connections and build a supportive community in both professional and personal settings.
• Combat loneliness and isolation by practicing empathy and creating meaningful relationships.
• Find the balance between vulnerability and the desire for control to create a harmonious and trusting environment.
• Discover the power of vulnerability for personal and professional growth.

• Visit Chris Meroff's website to learn more about his mission of fostering authentic community and deeper relationships for business leaders.
• Check out the podcast, The Table Network, to listen to discussions on the importance of community and identity in business and leadership.
• Order Chris Meroff's book, The Empathy Revolution, to dive deeper into his philosophy on authentic community and understanding the truth of who we are.
• Join the Seek, Go, Create community to connect with like-minded individuals and gain support in your journey towards leading with purpose.

🔹 Unlock Your Potential Today!

• 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
• 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
• 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

1. Vulnerability and expressing fears: The speaker emphasizes the importance of sharing our fears and allowing others to speak truth into our lives. By being vulnerable, we can overcome self-doubt and avoid feeling isolated and consumed by loneliness.

2. The power of community: The speaker recognizes the vital role that loved ones and a supportive community play in our lives. They rely on the support of others to remind them of their strengths, their ability to speak passionately, and the impact they can make, regardless of imperfections.

3. Authentic leadership: The speaker challenges traditional views of leadership, emphasizing the importance of empathy, kindness, and serving others. They believe in creating authentic communities where individuals can recognize and celebrate their own greatness, rather than comparing themselves to others.

4. Balancing present challenges and future vision: The speaker acknowledges the need to address present challenges while keeping sight of their grander vision for the future. They strive to maintain a growth mindset while learning from previous experiences to shape their direction moving forward.

5. Self-reflection and growth: The speaker reflects on their past behaviors and the importance of emotional intelligence and understanding emotional language. They are on a journey to develop empathy and catalog emotions to better connect with others.

6. The impact of connection on loneliness: Despite the greater access to connection in today's world, the speaker highlights the paradoxical increase in loneliness. They urge listeners to challenge the lies of comparison, jealousy, and envy that drive feelings of inadequacy and focus on what they don't have.

7. Leadership beyond skills: The speaker emphasizes the value of soft or human skills, which they refer to as "God skills," in leadership. These skills, such as kindness, empathy, and serving others, are often overlooked but can have a profound impact on guiding and supporting others.

8. Believing in oneself and others: The speaker encourages individuals to believe in their own greatness and to help others recognize and believe in their own as well. By focusing on who they are made to be, rather than what they are made to do, individuals can unleash their full potential and find fulfillment in their work and relationships.

9. The power of love in leadership: The speaker challenges the notion that leadership is solely about strength and confidence. They believe that leadership rooted in agape love, charity, and self-sacrifice can create a transformative impact on individuals, communities, and organizations.

10. The value of authenticity: The speaker highlights the importance of being transparent and real in conversations. They strive to move beyond generic answers and be faithful to the truth, fostering genuine connections with others.

00:14:37 - The Challenges of Family Business,

The guest discusses the misconception of perfection in family businesses and shares his personal experience of working with his parents in a family business. He highlights the complexity and conflicts that can arise within a family business and the impact it had on his own identity and sense of value.

00:19:17 - Struggles and Conflict within the Family Business,

The guest explains how a change in regulations led to conflicts within the family business and the difficulties of working with his parents and siblings. He reflects on the differences between his parents' behavior at home and in the workplace, and how it affected his perception of value and fulfillment.

00:21:46 - The Importance of Empathy in Family Business,

The guest acknowledges that he lacked empathy during his time in the family business and realizes the importance of understanding his parents' fears and perspectives. He emphasizes the need for humility and intentionality in understanding others and discusses his shift towards empathy in his own leadership style.

00:23:12 - The Desire to Prove Himself,

The guest admits that when he left the family business, he believed that they would not succeed without him. However, he soon realized that they were able to thrive without him, leading to a reevaluation of his own approach to leadership and success.

00:24:36 - Lessons Learned from Success and Soul-Selling,

The guest reflects on his personal success in building a successful company but also realizes that he had to compromise his values and lose a sense of purpose.

00:29:19 - The Importance of Empathy in Faith,

This chapter explores the connection between empathy and faith. The guest explains that empathy requires vulnerability and expressing emotions, which allows for authentic community and the pursuit of truth. He believes that poor mental health stems from lies and that vulnerability helps expose those lies and invites others to influence and speak truth into our lives.

00:31:39 - The Journey to Emotional Intelligence,

The guest shares his personal journey of learning emotional intelligence and the language of emotion. He explains that he had to go back and relive past moments where he suppressed emotions and converted them into anger. By understanding how past experiences made him feel, he can now empathize with others and have a catalog of emotions to draw from.

00:35:49 - Control and Vulnerability,

The guest discusses how control and vulnerability can be difficult to reconcile, especially for those who are wired to be in control. He shares that he struggles with control and not wanting to be controlled, but recognizes that control leads to loneliness. He emphasizes the importance of running towards authentic community and truth in order to combat loneliness and live a fulfilling life.

00:38:24 - Finding Authentic Community,

The guest suggests that authentic community can be found within our current sphere of influence. He believes that every human being has greatness inside of them because they are created in the image of God's character. He shares his past belief of viewing others as less than, but now understands the value and potential in every person.

00:44:15 - The Importance of Authenticity and Empathy,

The guest discusses the importance of being authentic and empathetic as a leader. He emphasizes the need to create an authentic community where people feel known, heard, and valued. He also highlights the power of recognizing and celebrating the greatness in others.

00:45:20 - Discovering the Greatness in People,

The guest shares his experience of helping employees recognize their own greatness, even in skills that are often undervalued, such as kindness. He encourages leaders to acknowledge and celebrate these qualities in their team members, creating a positive and empowering work environment.

00:48:56 - Loneliness in the Digital Age,

Despite the increased connectivity in the digital age, people are experiencing greater loneliness. The guest attributes this to the negative effects of comparison and the lack of authentic connection. He emphasizes the importance of vulnerability and seeking empathy from others to combat this loneliness.

00:51:28 - Overcoming the Lies of Comparison,

The guest discusses the harmful impact of comparing oneself to others and the lies it can create. He shares his personal struggle with comparison and the importance of seeking empathy through vulnerability. By expressing fears and insecurities, individuals can receive support and truth from those who know and care about them.

00:52:55 - Cultivating Authentic Community,

The guest suggests that cultivating authentic community requires transparency and a willingness to express struggles and emotions. He encourages individuals to be open about their challenges and seek support from others.

00:58:17 - The Struggle for Self-Worth,

Chris discusses his struggle with feeling lovable and worthy based on what he does for others, particularly his children. This belief has been ingrained since childhood and has affected his ability to ask for help.

00:59:09 - Chris' Ventures,

Chris owns a venture capital firm called Dirigo Capital, focused on creating commerce for the sake of the kingdom. He aims to provide fulfilling employment and reverse the high rate of job dissatisfaction. He also works with a poor town in Maine to create more jobs and increase median income.

01:00:26 - DCX Community,

Chris now spends his time in the DCX community, a parachurch organization in Austin. They teach leadership, provide community, and empower leaders in employee-centric companies. They host a podcast, networking lunches, and an upcoming conference.

01:01:38 - Book Release and Contact,

Chris' book, "The Empathy Revolution," is released on October 17, with the audiobook version following shortly after. To connect with Chris or find his book, visit chrismeroff.com.

01:02:33 - Seek, Go, Create,

When asked which of the three words (seek, go, create) means more to him currently, Chris chooses "go." He enjoys being actively involved and getting his hands dirty in the present moment. Tim expresses his appreciation for the conversation and encourages listeners to continue being true to their created selves.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Be all that you were created to be!

Mentioned in this episode:

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Does the struggle of finding purpose and redefining success in ministry sound familiar? Have you been told that the key to achieving it is simply pushing through the pain and pretending everything is fine? But deep down, you know that approach only leads to more frustration and a sense of disconnection. It's time to acknowledge the pain and embrace difficult experiences as opportunities for growth and transformation.

Access all show and episode resources HERE

Markus Watson, a faithful leader who is carving a new path of success in ministry, wears many hats. His journey from a trialsome tenure at a previous church to becoming a celebrated minister and a podcaster, is a remarkable testament to resilience. Markus has cultivated his brand of leadership with deep roots in service, helping churches and pastors navigate through daunting times. But what brings Markus' journey to life is his openness to redefining himself in line with the callings of his faith. Residing in San Diego with his family, he consistently embodies a philosophy of embracing, supporting, and encouraging others through adversity.

• Gain insights into the healing process from the trauma of betrayal and overcoming struggles within Christian communities.
• Discover how to re-define your purpose and role as a pastor in today's polarized societal and political climate.
• Immerse in Marcus Watson's life-changing journey along the Camino de Santiago and the profound lessons it bestows.
• Comprehend the crucial roles of community, solitude, and nature for deeper spiritual reflection and connection.
• Learn how to perceive difficult times as a springboard for finding purpose and re-calibrating success in ministry.

• Listen to and Follow the Spiritual Life and Leadership Podcast hosted by Markus Watson.
• Check out Markus Watson's book to gain insights on redefining success in ministry.
• Explore the Camino de Santiago pilgrimage and consider embarking on this transformative journey.
• Get the free online course titled, "Becoming Leaders of Shalom: A 12-Day Roadmap to Help You Begin the Journey" to learn more about finding peace and wholeness in your life and leadership.

🔹 Unlock Your Potential Today!

• 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
• 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
• 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

1. Understanding the concept of shalom: Shalom refers to a sense of well-being and wholeness that encompasses our relationships with God, others, the created order, and ourselves. The brokenness of shalom due to sin and the importance of pursuing its restoration are explored.

2. The impact of trauma in Christian environments: The speaker shares their personal experience of trauma within Christian settings, highlighting the pain caused when the church, which should be a source of love and support, instead becomes an experience of judgment, rejection, or betrayal.

3. Transition from the first to the second half of life: The episode explores the shift in focus from self-building to pouring out and helping others in the second half of life. This transition is a crucial aspect of spiritual growth and maturity.

4. The power of community and shared experiences: The speaker recounts their transformative experience walking the Camino with a group, emphasizing the deep sense of community and bonding that can be formed through shared spiritual and personal experiences.

5. Creating space for spiritual growth: The importance of intentionally creating space in our lives for spiritual practices and activities that bring joy and renewal is highlighted. The concept of a "rule of life" is introduced as a framework for incorporating these practices into our daily routines.

6. Embracing suffering and finding peace: The episode delves into the paradoxical nature of suffering and its role in deepening our connection with Jesus. It challenges the shallow concept of prosperity gospel and encourages a deeper understanding of surrender and identification with Christ.

7. Knowing oneself and finding peace: The importance of knowing oneself and finding rest in God's unconditional love is emphasized. Understanding that our worth and relationship with God are not dependent on our roles or achievements is a key takeaway.

8. Supporting pastors and churches: The guest, Markus Watson, has a passion for supporting pastors and churches, particularly smaller and mid-sized ones facing challenges in a changing and polarized world. The importance of adapting to navigate the post-COVID landscape and meeting the needs of congregants is acknowledged.

Overall, this episode encourages listeners to pursue deep spiritual growth, restoration of shalom, compassion for others, and a deeper understanding of their identity in Christ.

00:00:00 - The Betrayal of Church and Community,

Marcus discusses how the church and Christian community can be perceived as a betrayal when they fail or turn against individuals, as they are expected to be a community of love.

00:02:09 - Introduction to Marcus Watson,

Tim introduces Marcus Watson as a Presbyterian pastor and author who is redefining success in ministry. Marcus shares his passion for helping pastors and churches navigate the challenges of leading in a post-COVID and politically polarized world.

00:06:32 - Finding Peace and Embracing Identity,

Tim observes a newfound peace and sense of identity in Marcus. Marcus reflects on his journey of healing after a rough experience at a former church and how embracing his calling has brought him a sense of fulfillment and purpose.

00:09:47 - The Transformative Camino Pilgrimage,

Marcus shares his experience of embarking on the Camino de Santiago pilgrimage and how it brought about a transformative journey of self-discovery and spiritual growth. He highlights the significance of the Camino in finding solace and deepening his connection with God.

00:13:58 - Starting the Journey Alone,

Markus Watson shares his experience of starting his journey alone on the Camino de Santiago. He expresses the need to walk and be alone, burning off his pent-up energy. After walking alone for two days, he realizes he doesn't want to walk alone anymore and decides to walk with someone the following day.

00:15:05 - Finding Companionship,

Markus reflects on the importance of walking with others on the Camino de Santiago. He shares how walking with his companions was helpful and enjoyable, providing support and companionship during the journey.

00:15:31 - A Spiritual Route,

Markus describes the spiritual route on the Camino de Santiago, which leads to a town with a thousand-year-old monastery. He participates in a service of blessing for pilgrims led by the sisters and finds the experience beautiful and spiritually significant.

00:16:35 - Healing and Letting Go,

Markus opens up about his history with a church and the hurt and anger he carried. While sitting in the cathedral, he prays for forgiveness and healing for himself and the church. This experience brings about a significant change in his inner energy and perspective, allowing him to let go of some of his anger and brokenness.

00:19:10 - The Transformative Power of Suffering,

Markus and the host discuss the role of suffering in shaping and transforming our lives. They explore the paradoxical nature of suffering and how it can lead to a deeper understanding of what truly matters in life.

00:27:38 - God's Role in Difficult Times,

The guest reflects on whether God wanted him to be out of his previous position and discusses the concept of suffering in relation to God's role. He believes that God did not cause the downturn but used it for his transformation, and acknowledges the presence of suffering in a broken world.

00:29:26 - Facing Future Suffering,

The guest expresses his fear of future suffering and loss but finds solace in the belief that God will be with him through it all. He acknowledges that suffering can unite us with Jesus and deepen our connection to God.

00:31:41 - Balancing Optimism and Realism,

The host shares a story about his son's stolen motorcycle and reflects on the balance between optimism, realism, and even pessimism. He emphasizes the importance of knowing when to turn these attitudes on and off in different situations.

00:34:00 - Trauma in Christian Environments,

The host discusses his own experience of trauma in a Christian environment and raises the question of how it compares to other forms of suffering. The guest suggests that the betrayal and judgment from a community that is supposed to be loving and supportive can make the pain even greater.

00:39:32 - Jesus' Suffering and Resistance,

The conversation shifts to Jesus' experience of suffering and resistance from religious leaders. The guest notes that Jesus primarily focuses his resistance on religious leaders and highlights the importance of not becoming like them.

00:56:24 - Leading with Shalom,

Marcus discusses the importance of leading with confidence and being willing to try new things, even without expert knowledge. He emphasizes the need for inner Shalom and self-differentiation, allowing individuals to be themselves while still working towards a common goal.

00:57:25 - Restoring Shalom,

Marcus explains that leaders, even in business, have a role in restoring Shalom in the world. This involves providing goods and services that bring joy, hope, peace, and provision to employees and customers. The course aims to help leaders think about how to respond to challenges and fulfill their role in restoring Shalom.

00:59:16 - Creating Space for Shalom,

Marcus suggests creating space in our lives to experience Shalom. He mentions the Camino de Santiago as an example of a journey that provides space for reflection and a break from decision-making. He encourages activities like hiking, scripture, prayer, silence, and developing a rule of life to create space for Shalom.

01:01:26 - Gaining Perspective,

Marcus highlights the importance of creating space to gain perspective on our actions and their impact on bringing Shalom to our lives, families, employees, and those we serve. By creating space, we can evaluate our choices and make adjustments to align with the restoration of Shalom.

01:03:38 - The Journey of Seeking,

Marcus chooses "Seek" as his word because he believes that there is always more to learn and discover in our relationships.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Be all that you were created to be!

Mentioned in this episode:

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

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Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

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If you're feeling trapped in a job that doesn't fulfill you, constantly questioning if there's more to life than this, then you are not alone! You may have already taken actions like switching careers or seeking promotions, but still find yourself unsatisfied and unfulfilled. Instead of experiencing personal growth and fulfillment, you may be stuck in a cycle of monotony and disillusionment.

Access all show and episode resources HERE

Dr. Benjamin Ritter is a seasoned motivator and strategist in the realm of personal and professional development. He is the brain behind Live For Yourself Consulting, a platform that has touched lives in leading organizations, including Amazon, Google, and Yelp for over a decade. Pioneering a fresh conversation on values and career alignment, Dr. Ritter's focus is not just to help individuals clock-in hours but rather, to live a life that resonates with their authentic selves. His journey from fast-food worker to professional coach reflects his perseverance and the power of proactive career choices.

• Discover the power in living authentically and how it can significantly enhance your work-life satisfaction.
• Uncover intelligent techniques for making proactive career decisions and networking with intentionality.
• Learn from a firsthand account about transitioning from an athlete to a coach and dealing with the transformation of identity.
• Explore the profound influence that storytelling has on our understanding of human motivation and drive.
• Gain insights on the crucial role of self-belief, exploration, and curiosity in both personal and professional development.

• Sign up for a coaching session with Dr. Benjamin Ritter to define your leadership story and approach, and gain clarity on the work you were meant to do.
• Connect with Dr. Benjamin Ritter on LinkedIn to stay updated on his latest insights and offerings.
• Visit the Live For Yourself website and get your Free Guide to Creating a Fulfilling Career.
• Share this episode of Seek Go Create with friends, family, or colleagues who may benefit from Dr. Benjamin Ritter's insights and expertise.

🔹 Unlock Your Potential Today!

• 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
• 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
• 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

1. Take proactive control of your career: Instead of being reactive and waiting for opportunities to come your way, take accountability and feel empowered to create a career you love. Don't settle for a job that doesn't align with your values and passions.

2. Define your leadership story and approach: It's important to find clarity in the work you were meant to do and define your own leadership style. Explore topics like clarity, proactivity, and taking control to understand yourself better and create a career path that aligns with your values and goals.

3. Personal development is crucial: The speaker emphasizes the importance of personal development and continuous growth. Shift your focus from external achievements to focusing on yourself and developing your skills, confidence, and mindset.

4. Explore your values and needs: Understand what brings you joy and fulfillment beyond just monetary success. Identify your core values and needs, and ensure that your personal and professional life align with them.

5. Challenge limiting beliefs: Disregard limiting beliefs that hold you back from pursuing your goals and living true to your values. Embrace personal growth and be willing to take action to overcome any obstacles or barriers.

6. Make intentional connections: Network intentionally with organizations and people that align with your values and career goals. Seek out opportunities that will contribute to your personal and professional growth.

7. Learn from unexpected events: Unexpected events can challenge and change your values, goals, and career path. Embrace these moments as opportunities to learn and grow, and be open to reassessing your values and direction.

8. Seek guidance and coaching: Consider working with a coach or mentor who can provide expertise, create a non-judgmental space, challenge your limiting beliefs, and help you prioritize personal growth and development.

Overall, the key lessons from this episode revolve around taking control of your career, exploring your values, embracing personal development, and being open to unexpected opportunities for growth and change.

00:00:00 - Living for Yourself

Living for yourself means speaking the language you were born to speak. It's about embracing your strengths, talents, interests, and passions, regardless of external pressures. By doing so, you communicate with the world in a way that it can understand you.

00:01:08 - Redefining Success

Dr. Benjamin Ritter helps individuals redefine success by aligning their values and careers. He encourages people to take control of their lives and careers, be proactive rather than reactive, and create a career they love.

00:02:42 - Career Clarity and Growth

Dr. Ritter helps individuals define their leadership story and approach, gain clarity on the work they were meant to do, and grow their career in a meaningful way. He emphasizes the importance of crafting a job that fits them before seeking new opportunities.

00:03:59 - Being Proactive in Your Career

Dr. Ritter encourages leaders to be proactive in their careers by developing multiple income streams and building intentional and aligned networks. He challenges the traditional model of waiting for promotions or relying on job boards and recruiters.

00:06:37 - Benjamin's Journey to Career Coaching

Dr. Benjamin Ritter's career journey was shaped by his upbringing and early experiences with work. He learned the value of work from a young age and was exposed to both entrepreneurial and traditional career paths. Although he initially aspired to be a professional athlete, he discovered his passion for nutrition and public health after facing the reality of his athletic career being over.

00:12:33 - The Importance of Storytelling,

Dr. Benjamin Ritter discusses the value of storytelling in understanding what drives and motivates people. He shares his own story of how he gravitated towards teaching and coaching despite his parents being educators.

00:13:58 - Discovering a Coaching Passion,

Dr. Ritter reflects on his experience as an athlete and how he found himself naturally trying to uplift and teach others, even though he initially pursued a career in nutrition and soccer.

00:15:34 - Recognizing Personal Potential,

Dr. Ritter recounts a pivotal moment in his athletic career when his coach recognized his ability to inspire and guide others. This moment helped him realize his potential as a coach and mentor.

00:16:51 - Building Confidence,

Dr. Ritter shares how lack of confidence held him back as an athlete and the importance of believing in oneself. He highlights the impact of mindset on performance and how he learned to handle his own mental barriers.

00:19:17 - Balancing Control and Experience,

Dr. Ritter explores the balance between being proactive and experiencing life's lessons. While he believes in setting goals and being proactive, he also acknowledges the value of learning through experiences and being open to change.

00:27:15 - Finding Purpose and Building a Brand,

Dr. Benjamin Ritter shares his journey of wanting to help the world and realizing that he needed to build a brand to sell his book. He then transitioned into building a coaching business and learned how to build service-based businesses.

00:29:42 - Transition from Policy to Individual Impact,

Dr. Ritter discusses the transition from wanting to impact the world at a policy level to working with individuals. He mentions his disappointment with health policy and how he shifted his focus to helping people on an individual level.

00:32:22 - Overcoming Challenges and Finding Purpose,

Dr. Ritter shares the challenges he faced in his career, including job cuts and negative work environments. He discusses how these experiences helped him grow as an individual and eventually led him to his passion in talent development and organizational leadership.

00:36:09 - Creating Live for Yourself Consulting,

Dr. Ritter talks about the creation of Live for Yourself consulting and how he researched and evaluated his options before launching the business. He also discusses his strategy, platform, and voice in serving his clients.

00:38:52 - COVID-19 and the Rise of Entrepreneurship,

Dr. Ritter reflects on the impact of COVID-19 on his business and the world. He mentions that major disruptions often lead to an influx of entrepreneurs and people reevaluating their careers and finding clarity in what they love to do.

00:41:04 - Starting a New Journey,

The guest reflects on his decision to leave his previous job and start a new chapter in his life. He talks about landing in a community of like-minded individuals and becoming the learning and talent development director of YEO. He also shares how he built partnerships with other coaching companies to gain more experience and prove his coaching abilities.

00:42:56 - Clarity and Opportunity,

The host and guest discuss the importance of gaining clarity during challenging times. They talk about how some people gained clarity and realized what they didn't want to do, leading to new opportunities and growth. The guest emphasizes the role of values in finding clarity and aligning one's actions with their true values.

00:46:11 - Defining Success and Values,

The guest explains how many people mistakenly associate success with superficial things like money or status. He emphasizes the importance of understanding what truly brings joy and fulfillment and aligning actions with those values. The guest shares how he helps high-achieving executives explore their values and redefine success beyond external markers.

00:50:52 - Overcoming Hurdles in Defining Values,

The guest addresses the challenges people face in identifying their core values. He suggests exploring memories where one felt happiest or dissatisfied to uncover themes and patterns. He also highlights the need to question societal beliefs and examine whether certain values truly align with personal fulfillment.

00:54:48 - The Importance of External Help,

Many people need external help, such as a coach, to reach their goals. Only a small percentage of individuals can do it on their own. Coaches provide expertise, create a non-judgmental space, and challenge limiting beliefs.

00:57:01 - Living for Yourself,

Living for yourself means embracing your strengths, talents, interests, and passions. It doesn't mean disregarding others but giving in a way that is most effective for you. By living authentically, you allow others to do the same and create a positive impact in the world.

00:59:52 - Action Steps for Personal Growth,

Take action by rating the podcast, downloading a free manual on creating a fulfilling career, and connecting with Dr. Benjamin Ritter on LinkedIn. These steps will help individuals spread the word, access valuable resources, and start meaningful conversations.

01:00:52 - Seek, Go, Create,

Dr. Benjamin Ritter chooses "seek" because he is currently in a seeking mindset, focusing on building his community and finding core individuals to surround himself with. Seeking is an important part of personal growth and finding one's purpose.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Be all that you were created to be!

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call

If you're feeling overwhelmed and constantly behind on your tasks, struggling to keep up with the demands of the business or startup world, then you are not alone! Many entrepreneurs and startup founders find themselves in a perpetual state of stress, juggling multiple responsibilities without a clear sense of prioritization. They may be taking on too much at once, trying to tackle every opportunity that comes their way, but ultimately finding themselves burnt out and unable to make meaningful progress towards their goals. This lack of prioritization and pacing can lead to a cycle of frustration and disappointment, hindering their ability to succeed in the startup world.

Access all show and episode resources HERE

Today, we have the pleasure of introducing Dennis Kelly, a seasoned entrepreneur with more than three decades of experience under his belt. His current venture, Postalytics, combines the old-school business of direct mail with innovative technology, offering an fresh angle to the field of marketing. Having led six startups, Dennis presents a candid look into the challenges and triumphs that come with both a bootstrapped and venture capitalised setup. His emphasis on balance and pacing in the start-up world is a breath of fresh air for any burgeoning entrepreneur.

• Discover the profound impact balancing work and life can have on your productivity and overall success.
• Learn how adopting the right mindset and resilience can be a game-changer in the competitive startup world.
• Gain insight into selecting the most suitable funding model for your startup and how it can drive your venture toward success.
• Understand the significance of proper prioritization and pacing in managing a startup, and how it can lead you to exceptional results.
• Explore the integration of traditional direct mail into modern digital marketing strategies and the unique advantages it brings.

• Visit Postalytics website: Go to www.postalytics.com to learn more about the direct mail automation software and how it can streamline your marketing campaigns.
• Sign up for a free trial: Click on the Get Free Account button on the Postalytics website to sign up for a free trial of their software. This will allow you to test out the features and see how it can benefit your business.
• Connect with Dennis Kelly on Linkedin.

🔹 Unlock Your Potential Today!

• 🎙 Coaching with Tim: Elevate your leadership and align your work with your faith. Learn More
• 📚 "Coach: A Story of Success Redefined": A transformative read that will challenge your views on success. Grab Your Copy
• 📝 Faith Driven Leader Quiz: Discover how well you're aligning faith and work with our quick quiz. Take the Quiz

1. The importance of listening to customer feedback and adapting: Postalytics shifted its ideal customer profile based on feedback from potential customers, which ultimately led to growth and success.

2. The value of finding a balance between work and family: The speaker's personal experience with their daughter's illness highlighted the importance of prioritizing family and making time for loved ones.

3. The need for a sustainable growth model for startups: The speaker's previous experiences with failed startups taught them the importance of a balanced approach, focusing on sustainable growth rather than pushing to the limit.

4. The significance of being able to make decisions autonomously: The speaker emphasized the advantage of having the autonomy to make decisions without a lengthy process, allowing for quicker decision-making and flexibility.

5. The power of integrating direct mail with digital marketing: Postalytics identified the opportunity to integrate direct mail with digital marketing tools, creating a comprehensive marketing strategy and leveraging the underinvested technology in the direct mail industry.

6. The value of data and tracking in direct mail campaigns: Postalytics developed a tool that allows marketers to track the creation, delivery, and response of direct mail campaigns, providing actionable data for testing and personalized follow-ups.

Overall, the key lessons from this episode revolve around adaptability, work-life balance, sustainable growth, autonomy in decision-making, integration of marketing channels, and leveraging data for better campaign management.

00:00:00 - A Life-Changing Experience

Dennis shares his personal experience of spending nine nights at Children's Hospital in Boston, which made him reflect on his work-life balance and priorities. He also mentions his failed startup at that time.

00:01:08 - Introduction to Dennis Kelly and Postalytics

Tim introduces Dennis Kelly as the CEO of Postalytics, a dynamic software company specializing in direct mail automation. Postalytics empowers marketers with streamlined production, seamless integration, and real-time analytics for direct mail campaigns.

00:02:19 - Balancing Life and Startups

Dennis talks about wearing different hats in life and focuses on being the best husband, father, and friend, while also nurturing startup companies. He emphasizes the importance of prioritizing and pacing oneself in the marathon of startup life.

00:06:05 - Gaining Wisdom from Six Startups

Dennis shares his evolving perspective on startup life, transitioning from a sprint mentality to a marathon mindset. He highlights the importance of learning from past mistakes, prioritizing, and maintaining a growth mindset in the roller coaster journey of startups.

00:10:08 - Funding Strategies for Startups

Dennis discusses different funding models he has experienced, including bootstrapping, angel investment, and venture capital. He emphasizes the need for thoughtful consideration of the financing strategy that aligns with the specific needs and goals of the business.

00:16:34 - Dennis's Journey into Startups,

Dennis shares his journey into the startup world, starting with his first job at Prudential Insurance. He gained experience in sales and marketing, and then joined a computer company in 1989, just before the explosion of PCs. This company took advantage of the shift in computing platforms and experienced explosive growth.

00:22:18 - Lessons Learned from Palm,

Dennis discusses his experience at Palm, where he witnessed the company's inability to innovate and make necessary changes. He emphasizes the importance of not getting caught up in symbols of success and not letting financing strategies dictate business strategies.

00:26:40 - Painful Lesson from a Failed Startup,

Dennis shares the most painful lesson of his career, which came from a startup he was CEO of. He made the mistake of accepting too much financing based on easy money and it ended up being a poor fit for the business. He stresses the importance of finding the right financing for your business at the right time.

00:30:31 - Importance of Right Financing,

Dennis emphasizes the importance of finding the right financing for your business at a particular point in time, rather than allowing your thinking about the business to be structured by easily available capital. He warns against the expectations and responsibilities that come with taking money.

00:31:18 - Realizing the Mistake,

Dennis realized his mistake within six months of taking the excessive financing. When it became clear that the pipeline wasn't developing as expected, he knew they had overextended.

00:33:51 - Building a Retail Store in the Mobile Space,

Dennis Kelly shares his experience of building retail stores in the mobile space and the success he had with selling the company. He also discusses reconnecting with a software architect who introduced him to the idea of a direct mail campaign and the lack of tools available for capturing interest from respondents.

00:35:45 - The Opportunity in Direct Mail,

Despite direct mail being considered an outdated marketing channel, Dennis recognizes the $40 billion industry it still is in the US and sees the opportunity for technology innovation in a largely underinvested space.

00:37:02 - Reflection and Life Lessons,

Dennis reflects on the impact of a failed startup and the health scare his daughter experienced, which made him reevaluate his priorities. He takes a break from the tech world and focuses on family, gaining valuable experience in the retail industry before returning to tech with a newfound balance and perspective.

00:40:49 - Pivoting to Postalytics,

Dennis discusses the initial challenges faced with their first venture, Boingnet, and the decision to pivot to Postalytics. By focusing on solving the problem of making direct mail easier to deploy and integrating it with existing marketing channels, Postalytics experiences significant growth and success.

00:46:21 - Merging Direct Mail and Digital Marketing,

Postalytics combines direct mail and digital marketing by providing tools that track the delivery process and personalized URLs or QR codes for recipients. The data gathered allows for better analysis and integration with CRM systems.

00:50:10 - The Pain of Direct Mail,

Dennis discusses the challenges of direct mail and how many businesses are hesitant to invest in it due to the time and effort required. However, he explains that by shifting their ideal customer profile to small to mid-sized businesses investing in marketing tech, they found a group of people who are already willing to spend money on technology and are experiencing lower email open rates and higher costs in digital advertising.

00:51:28 - Shifting Direction,

Dennis explains that it took about four to six months to shift their focus to their new target audience and repackage their existing product. This involved laying off staff and rebuilding.

00:52:26 - Expanding Opportunities with Direct Mail,

Tim and Dennis discuss the potential of direct mail across various industries. Real estate, nonprofit, and marketing agencies are highlighted as sectors that have seen success with Postalytics. Dennis emphasizes that direct mail can benefit any business and encourages business owners to consider incorporating it into their marketing strategy.

00:55:18 - Horizontal Software Tool,

Dennis describes Postalytics as a horizontal software tool that can be used by businesses in any industry. While there are specific verticals that have unique use cases for direct mail, he believes that any business sending email or doing email marketing can benefit from adding direct mail to their strategy.

00:56:12 - Where to Learn More,

Dennis provides two places where people can learn more about Postalytics. The website, postalytics.com, and Linkedin.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Be all that you were created to be!

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call

What happens when faith and neuroscience collide? Join us as we dive into the intriguing world of mindset transformation with guest Mimika Cooney. Discover the shocking truth about the connection between personal growth and aligning with God's plan, but be prepared for a surprising twist that will leave you questioning everything.

Access all show and episode resources HERE

Mimika Cooney, a witty and engaging personality, is known as a personal trainer for your mind. Hailing from the vibrant city of Johannesburg in South Africa, Mimika brings her rich background and diverse experiences to the fore as she empowers individuals to tap into their latent potentials. She brilliantly bridges the gap between science and faith, navigating the intricate intricacies of neuroscience and combining them with faith-based principles. Through her enlightening and thought-provoking discourse, she inspires individuals to challenge their status quo, ushering them towards the path of authentic transformation.

• Foster your personal growth by embracing your Christian belief-oriented perspective.
• Immerse yourself in the remarkable journey of cognitive renewal and attitude shift.
• Understand the influential power of cultural contexts on rewiring cognitive schemas.
• Realize the interconnectedness of personal evolution and the process of grappling with challenges.
• Encounter the integration of religious faith and brain science in shaping mindset alterations.

• Purchase Mimika's book, Unstick Your Mind: Shift Your Mindset, Develop Grit & Break Barriers to dive deeper into the principles of personal transformation. Also available on Amazon.
• Follow Mimika on social media for daily motivation and insights on personal growth and mindset transformation.
• Explore Mimika's recommended resources, including books, podcasts, and online courses, to further enhance your personal development journey.
• Share this podcast episode with friends and family who could benefit from the message of rewiring the mind.
• Leave a review on Apple Podcasts or your favorite podcast platform to help spread the word about the Seek Go Create podcast and Mimika's inspiring interview.

Some of the key lessons from this episode of Seek Go Create are:

1. The importance of expanding our understanding of God's presence in different fields and embracing a broader perspective of faith.

2. The connection between our thoughts, feelings, and physical sensations and the need to focus on becoming whole and addressing broken aspects of ourselves.

3. The significance of taking action to get unstuck and move forward in life.

4. The value of reading or listening to content that can help identify areas for personal growth and transformation.

5. The power of starting with small steps, celebrating each step, and having support and accountability from a coach or buddy along the way.

6. The need to analyze and question our motivations, particularly in regard to the tendency to overwork and prove oneself.

7. The importance of slowing down, taking care of oneself, and aligning with one's beliefs for sustainable growth and success.

8. The integration of mindset work, faith, and physical work in personal development.

9. The significance of addressing underlying issues and finding one's true purpose in personal development.

10. The need to continually renew our minds through prayer, meditation, and positive affirmations for growth and closeness to God.

11. The importance of honesty, authenticity, and accountability in personal growth.

12. The power of choices, personal responsibility, and seeking help to make a shift in life.

13. The significance of hope, surrender, and asking for guidance from God in times of feeling stuck.

14. The impact of upbringing and societal influences on our mental programming, and the potential for growth and renewal.

15. The recognition of the pursuit of purpose and the need to challenge old mindsets and pursue personal growth.

00:00:00 - Introduction,

Tim Winders introduces the podcast and his guest, Mimika Cooney, who is a renowned faith-based Christian mindset author and speaker. They discuss the importance of personal development and mindset in achieving success.

00:01:24 - Personal Trainer for Your Mind,

Mimika Cooney describes herself as a personal trainer for the mind. She emphasizes the need for individuals to take action and make choices to change their situation, thoughts, and behaviors.

00:05:02 - Renewing the Mind,

Tim and Mimika discuss the misconception that everything automatically changes for the better after becoming a follower of Christ. They highlight the importance of renewing the mind daily and putting in the effort to change one's thoughts and behaviors.

00:07:36 - Changing Old Habits,

Mimika talks about the belief that people can change and make adjustments, even if they have had the same mindset for years. She shares her own experience of learning figure skating later in life and encourages listeners to have a growth mindset.

00:09:07 - Origin Story and Cultural Influence,

Mimika shares her journey from South Africa to the United States and reflects on the cultural differences she has observed. She emphasizes the importance of understanding one's origin to make adjustments and corrections in mindset.

00:13:14 - Apathy and Mindset in England,

Mimika discusses her experience in England and observes a sense of apathy towards action. She contrasts it with the mindset in America and South Africa, emphasizing the need for self-motivation and determination.

00:13:54 - Competition and Foreigner Status in America,

Mimika expresses her surprise at the level of competition in America and the challenges faced as a foreigner. Despite this, she appreciates the welcoming nature of Americans and the pioneer spirit that both Americans and South Africans share.

00:14:39 - Society's Softness and Instant Gratification,

Mimika reflects on the instant society we live in and how it has made us soft and apathetic. She believes that struggle and resistance are necessary for personal growth and finding one's true potential.

00:15:29 - Pursuing Purpose and Overcoming Old Mindsets,

Mimika emphasizes the importance of pursuing one's purpose and breaking free from old mindsets and programming. She highlights the ability to change and renew our minds as a positive aspect of personal development.

00:17:14 - The Prosperity Gospel and Avoidance of Struggle,

Mimika acknowledges the prevalence of the prosperity gospel in American culture and the avoidance of struggle. She questions whether this mindset hinders personal growth and the development of true resilience.

00:18:03 - Lack of Honesty and Transparency in American Culture,

Mimika criticizes the lack of transparency in culture and how it impacts our work and lives.

00:26:02 - Striving for Perfection and Burnout,

Mimika shares her personal experience of being driven to be a perfectionist and constantly prove herself. This led to burnout and the realization that she was seeking approval and battling with rejection from her childhood.

00:26:39 - Repeating Behaviors and Patterns,

Mimika discusses how she kept repeating the same behaviors and patterns in her business, attracting clients with similar issues. She realizes that she needed to address her own personal development and mindset in order to move forward.

00:28:11 - The Missing Piece: Purpose and God,

Mimika emphasizes the importance of purpose and filling our "tank" with the right fuel. She believes that the missing piece is always God and that atheists who try to function without God are missing the point.

00:29:05 - Practical Renewal of the Mind,

Mimika talks about the importance of renewing the mind daily and taking a "mental shower" to clean up negative thoughts. She shares her own journey of overcoming perfectionism and the need for constant learning and growth.

00:32:33 - Constant Renewal and Honesty,

Mimika highlights the need for constant renewal and growth in our faith journey. She encourages honesty, transparency, and accountability in order to see breakthrough and get closer to God.

00:38:21 - Blending Ministry and Business,

Mimika Cooney discusses how her work is a blend of ministry and business, emphasizing the importance of recognizing the bigger picture and connecting the dots in our lives.

00:39:19 - Doing God's Will,

Cooney encourages listeners to pause and ask God what He wants for their lives, suggesting that following God's plan leads to greater contentment, peace, and happiness.

00:40:53 - The Intersection of Faith and Science,

Cooney addresses the discomfort some people of faith may have in discussing concepts like neuroscience and self-help, emphasizing that these fields are not inherently opposed to faith and can help us understand how God designed our bodies and minds.

00:43:40 - Embracing God's Design,

Cooney argues that embracing the fields of neuroscience, neuroplasticity, and counseling aligns with God's design for our lives, promoting wholeness and peace. She encourages listeners to approach these topics with humility and open-mindedness.

00:47:03 - Recognizing Stuckness,

Cooney identifies indicators of being "stuck," such as feeling frustrated, repeating old habits, and lacking peace. She emphasizes the importance of acknowledging these signs and being willing to make a change to get unstuck.

00:50:59 - The Power of Choice and Taking Action

The conversation begins with the importance of free will and making the choice to change. Mimika emphasizes that we have control over our thoughts, behaviors, and actions. She encourages listeners to take the first step towards change, whether it's reading a book, listening to a podcast, or reaching out for support.

00:53:00 - Actionable Steps to Shift Your Mindset

Mimika suggests buying her book, "Unstick Your Mind," as a practical step towards shifting mindset and developing grit. She explains that her book offers reflection questions and exercises to facilitate transformation. She also emphasizes the importance of celebrating small victories and finding a support system, such as a coach or a buddy, to hold oneself accountable.

00:55:00 - The Dangers of Overworking

Mimika and Tim discuss the common belief that working harder and pushing oneself is the solution to feeling stuck. Mimika shares her own experience of burnout and highlights the importance of slowing down and questioning one's motivations. She urges listeners to analyze why they feel the need to overwork and strive for success, emphasizing the need for sustainable and aligned motivations.

00:58:27 - Taking Care of Your Mindset

Mimika uses the analogy of a car to explain the importance of taking care of one's mindset. Just like a car needs maintenance, our minds require reflection, self-analysis, and practical steps to function efficiently. She encourages listeners to slow down, address any issues or wiring problems, and make adjustments to create a well running machine.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Are you a Faith Driven Leader? Take our quiz to find out! Discover how aligned your faith is with your work and leadership style.

Be all that you were created to be!

Mentioned in this episode:

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Do you want to achieve consistent success and drive breakthrough growth in your life or organization? Are you searching for the key to establishing a rhythm that leads to success? In this episode, our guest, Patrick Thean, shares his solution for attaining a predictable and sustainable path to success. By following his guidance, you can unlock the power of establishing a harmonious flow that propels you towards your desired outcomes.

Access all show and episode resources HERE

Get ready to meet Patrick Thean, an individual with a unique perspective on success. A seasoned entrepreneur, Patrick gained recognition as Ernst & Young Entrepreneur of the Year, all thanks to his unique approach and steadfast spirit. Not one to rest on his laurels, he translated his experience into actionable methodologies that help leaders navigate through tumultuous times. His belief in the importance of establishing rhythm tones his successful counsel and has been recognized in his bestselling book.

• Master the key principles of establishing consistent routines that drive success.
• Uncover why accountability matters in goal attainment and how to leverage it for your advantage.
• Discover your core purpose in life and how to manifest it through your everyday actions.
• Learn the power of deliberate intentionality and prioritization in crafting effective routines.
• Explore how to foster a culture of openness and vulnerability that leads to effective leadership.

1. Establishing a rhythm is crucial for success in personal and professional life. A consistent rhythm helps build good habits and ensures that important tasks are consistently practiced.

2. Taking ownership of one's time is essential. Rather than being a victim or passively reacting to external circumstances, it is important to accept responsibility for how time is managed.

3. Prioritization is a key aspect of time management. It is important to say no to certain things in order to focus on what truly matters.

4. Self-care is not selfish. Taking care of oneself allows for better service and effectiveness in serving others.

5. Social media and social pressures should not dictate one's life. It is important to be aware of the influence of social media but not be controlled by it.

6. Vulnerability and transparency are crucial in creating a healthy and productive work culture. Leaders should create an environment that rewards vulnerability and reduces judgment.

7. A company should have a structured rhythm and cadence. This includes quarterly planning sessions, weekly adjustment meetings, and a framework for growth and strategy.

8. Success requires consistent habits and deliberate practice. Just like losing weight or running, consistent habits lead to long-term success.

9. Discovering and embracing one's purpose is key to living a fulfilled life aligned with God's plan.

10. Holding high standards and being tough as a leader can lead to better results and growth for employees.

11. Execution is often the problem, not strategy. Ensuring teamwork, alignment, and focus are crucial for success.

12. Accountability means accounting for one's ability and consistently striving towards goals throughout the process.

Overall, the episode highlights the importance of establishing a rhythm, prioritizing effectively, being vulnerable and transparent in leadership, and focusing on execution to achieve success in both personal and professional life.

• Explore the services offered by Patrick Thean and his company, Rhythm Systems, to help CEOs and their teams execute their strategies and achieve their goals.
• Check out Patrick Thean's book, Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth.
• Consider implementing a daily micro rhythm, such as taking a few minutes each morning to be grateful, reflect on the previous day, and prioritize your tasks for the day.
• Start building a rhythm in your own life by establishing habits that support your goals and help you stay focused and accountable.
• Learn more about the methodology, software, and coaching provided by Rhythm Systems to help companies get focused, aligned, and accountable.
• Take advantage of the 1010 process mentioned by Patrick Thean to spend time in gratitude, reflection, and prioritization each day.
• Consider the importance of establishing both rhythms and habits in your personal and professional life to enhance

00:00:00 - Introduction,

Tim Winders introduces the podcast and his guest, Patrick Thean. They discuss the challenges faced by CEOs and the importance of executing strategies for success.

00:02:14 - Helping CEOs Succeed,

Patrick explains his mission to help CEOs succeed by focusing on strategy execution. He emphasizes the difficulty of the CEO role and the high failure rate, emphasizing the need for accountability and commitment to stakeholders.

00:06:22 - Embracing Rhythms,

Patrick discusses the importance of establishing rhythms in both personal and company life. He explains that rhythms help create habits and improve performance, allowing for consistent execution of goals and plans.

00:09:15 - Rhythm vs Habit,

Patrick clarifies the difference between rhythm and habit. He explains that rhythm is a cadence or framework that supports the practice of habits. Rhythm ensures consistency of habits, while habits are specific actions that are repeated regularly.

00:12:10 - Maintaining Rhythm and Habits,

The conversation concludes with a discussion on the challenges of maintaining rhythm and habits. Patrick highlights the need for commitment and rescheduling when disruptions occur, emphasizing the importance of consistent practice for long-term success.

00:13:57 - Importance of Being Intentional,

Being intentional and self-aware helps leaders show up for their team even on days when they feel irritable or grouchy due to lack of sleep or other factors. It may require extra energy and effort, but being intentional about how one carries themselves can lead to success.

00:15:38 - Breaking Barriers to Establishing a Routine,

Some leaders struggle to find time for self-reflection and establishing a morning routine. Two key barriers are not owning one's time and prioritization. Leaders need to accept responsibility for their time and prioritize tasks, saying no more often than yes.

00:19:27 - Overcoming the Misconception of Self-Care,

Leaders, especially servant leaders, may feel guilty for taking time for themselves. However, self-care is essential for being able to effectively serve others. Prioritizing self-care is not selfish, but necessary for maintaining balance and avoiding burnout.

00:22:23 - The Influence of Social Media,

Social media has a powerful influence on people, leading to a fear of judgment and a desire to present a certain image. Leaders need to create a culture that values transparency, vulnerability, and open communication to combat the negative effects of social media.

00:26:19 - The Importance of Vulnerability and Transparency,

Teams cannot reach peak performance without transparency, which requires vulnerability. Creating a culture that encourages open dialogue, resolves conflicts, and embraces mistakes can improve both vulnerability and overall team performance.

00:28:15 - The Myth of Being a Tough Boss,

Patrick discusses the misconception that to be a good boss, one must be tough and not kind. He shares an example from his time in the Singapore military, where he handled a disciplinary situation with kindness and explained the consequences of the soldier's actions.

00:30:41 - Holding Employees Accountable,

Patrick challenges the idea that holding employees accountable for results is seen as being a jerk. He emphasizes the importance of being both tough and kind as a leader, and explains how providing feedback and coaching helps employees improve and grow in their careers.

00:32:21 - The Importance of Direct Feedback,

Patrick highlights the significance of giving direct and timely feedback to employees. He emphasizes that providing constructive criticism and addressing performance issues is not being a jerk, but rather being kind by helping employees identify areas for improvement and grow professionally.

00:33:28 - The Impact of Tough Managers,

Patrick shares his belief that the best managers are those who hold their employees to a higher standard, provide tough feedback, and help them achieve more than they thought possible. He explains that these managers are respected because they push their employees to improve and reach their full potential.

00:37:13 - Embracing Humility and Learning,

Patrick reflects on his early years at Oracle and the importance of having a healthy ego and humility. He shares a personal experience where he embraced feedback from a colleague and used it as an opportunity to learn and improve his programming skills, highlighting the value of humility.

00:41:08 - The Importance of Accountability in Achieving Goals

Patrick discusses how accountability is often misunderstood and misused in organizations. Accountability is not about punishing someone for failure, but rather about helping them achieve their goals by providing support and resources. He emphasizes the importance of early accountability and making adjustments along the way to ensure success.

00:43:00 - The Mindset for Success

Patrick shares his philosophy on success, which is about being curious, learning, being humble, and staying focused. He believes that success is about understanding one's purpose and living it, as well as finding ways to be intentional and reflect on one's actions. He also mentions the importance of rest and allowing God to lead.

00:46:07 - Overcoming Workaholism and Finding Balance

Patrick discusses his family's workaholic tendencies and how he consciously chose not to follow the same path. He emphasizes the importance of discovering one's own purpose and not just blindly following the patterns set by others. He strives to be intentional with his time and prioritize serving his family while still working hard.

00:48:30 - The Power of Rest and Reflection

Patrick explains how he developed a framework called Rhythm that helps leaders reflect, learn, plan, and take intentional action. He believes that taking the time to pause and reflect leads to greater success and prevents burnout. By following a rhythm and allowing God to work through him, he can serve CEOs and help them achieve their goals.

00:55:32 - The Think Rhythm,

Patrick discusses the importance of having a rhythm in work and explains the Think Rhythm, which involves figuring out the key winning moves for growth and prioritizing them above everything else in the company.

00:56:39 - Quarterly Planning and Weekly Adjustment Meetings,

Patrick explains the importance of planning for the quarter and how it is necessary to have a great week to have a great quarter. He introduces the concept of weekly adjustment meetings instead of status meetings, where problems are solved and adjustments are made.

00:58:02 - Fire Prevention Mode vs. Firefighting Mode,

Patrick emphasizes the importance of having a framework and rhythm in place to prevent crises. He suggests that companies should focus on fire prevention mode by having regular weekly meetings to discuss and address issues instead of constantly firefighting.

00:58:47 - Holistic Decision Making,

Patrick advises against impulsively pursuing new opportunities that arise during the quarter. He recommends adding them to the list of things to discuss during the quarterly planning session to make a holistic decision and prioritize effectively.

01:00:45 - AI-Powered Business Coach,

Patrick introduces an AI-powered business coach available on his website. It provides strategic and execution-related advice and helps with goal setting by generating options based on the user's input.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to or follow Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Are you a Faith Driven Leader? Take our quiz to find out! Discover how aligned your faith is with your work and leadership style.

Be all that you were created to be!

Mentioned in this episode:

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Have you ever heard these myths about implementing systems and processes for greater efficiency? Myth 1: It's too time-consuming and complicated. Myth 2: It stifles creativity and innovation. Myth 3: It's only for large organizations. In this episode, our guest Josh Fonger will debunk these myths and reveal the truth about the importance of implementing systems and processes for greater efficiency.

Access all show and episode resources HERE

Meet Josh Fonger - a dynamic force in the world of business performance architecture. Known for his innovative approach to simplifying and systemising processes, Josh helps business owners unlock remarkable growth. With rich experience across more than 300 industries, he has guided over 1,000 clients to overcome the chaos of daily operations, particularly when time, resources and money have reached a critical point. His Christian faith imbues his approach with integrity and purpose, serving as a reminder that order can indeed be birthed from chaos.

• Identify tactics to maximizing individual and business productivity through effective time management strategies.
• Discover the crucial role of implementing systems and processes for achieving maximum efficiency.
• Realize the value of delegation in magnifying productivity and leveraging one's strengths.
• Understand the importance of prioritization in accomplishing successful time management.
• Recognize the benefits of creating white space and stillness for overall wellbeing.

00:00:00 - The Visionary Leader,

The conversation starts with discussing the role of a visionary leader in a company. It is suggested that when the visionary is not constantly present in the office, the company can actually grow more because they disrupt things less and the machine runs better with fewer adjustments.

00:08:04 - The Type of Work,

Josh Fonger explains that his work as a consultant and coach is not specific to any particular industry. He helps leaders, business owners, and organizational leaders who have maxed out on their time, resources, and money. His focus is on helping them systemize their business for growth.

00:09:54 - Working with Different Organizations,

While Josh Fonger mainly works with smaller companies, he also assists larger organizations in fine-tuning their structures and managing their systems. The trigger point for seeking his help is often when key employees leave, or there are significant changes such as divorce or death in a family business.

00:12:05 - Preferred Client Size,

While Josh Fonger prefers to work with the leader or head of an organization, he doesn't turn down clients based on size. However, he acknowledges that the implementation process may vary depending on the stage and size of the company.

00:23:45 - The Importance of Systems,

Josh Fonger highlights the significance of systems in business and how they allow organizations to scale and grow. He emphasizes that systems help eliminate chaos, reduce stress, and enable businesses to function smoothly even when

00:14:33 - The Tension Between Visionaries and Systematizers,

This chapter explores the tension between visionaries and systematizers in a business setting. Visionaries thrive on new ideas and lack of structure, while systematizers love checklists and organization. The challenge lies in finding a balance between the two and allowing each person to play their role effectively.

00:15:46 - Empowering Visionaries and Technicians,

The chapter discusses how to empower visionaries and technicians in different types of companies. For smaller companies without a visionary, systematizing and delegating tasks can free up the technician to think more strategically. In larger companies with a visionary, it's best to let them focus on setting clear vision and stay out of day-to-day operations.

00:17:34 - Balancing Innovation and Structure,

This section emphasizes the importance of maintaining a balance between innovation and structure. While innovation is crucial for growth, having a structure or recipe for how things are done allows for testing and data-driven decision-making. This way, adjustments can be made based on real results rather than relying solely on gut instincts.

00:18:31 - Getting Visionaries and Technicians to Adopt a Systems Mindset,

The chapter discusses whether it's easier to get a visionary to adopt a systems mindset or a technician to think big picture. It's found that once technicians are freed from day-to-day tasks, they often become more visionary than they realize. Visionaries, on the other hand, are encouraged to support and lead the philosophy of systemization without getting involved in day to day operations.

00:29:33 - The Importance of Documenting Systems,

Josh Fonger shares how he realized the importance of documenting systems and structures in order to make lasting changes in businesses. He learned this lesson after experiencing repeated problems that he thought he had already solved. By documenting systems, he was able to ensure that changes stuck and could be built upon.

00:31:11 - The Humbling Experience of Financial Loss,

Josh discusses how losing everything financially and professionally was the most humbling period of his life. He had to redefine success and found his identity in Christ. Through this experience, he learned about God's sovereignty and provision, and the importance of starting each day with prayer.

00:32:32 - Lessons Learned During Difficult Times,

Josh reflects on the lessons he learned about resilience, God's provision, and the need for wisdom beyond oneself during difficult times. He also emphasizes the importance of relying on God's timing and not trying to control the future.

00:36:52 - Embracing Humility and Dependence on God,

Josh talks about how his experiences, including being a consultant during COVID, have taught him the importance of humility and dependence on God. He realizes that he doesn't have all the answers and needs wisdom beyond himself to guide his clients. Prayer and listening to God have become more important to him than relying solely on knowledge and expertise.

00:40:25 - Getting Started with Systems,

Josh advises starting with the simplest system that happens every day and documenting it.

00:44:03 - The Psychology of Delegation,

Josh discusses the psychology behind why some leaders struggle with delegation. Factors such as comfort, perfectionism, and the tyranny of the urgent can prevent leaders from effectively utilizing their resources and delegating tasks. Straight-A students and valedictorians often have the hardest time with delegation due to their desire for perfection and recognition.

00:46:21 - Perfectionism and Sacrifice in Spiritual Organizations,

In spiritual organizations, there is often a belief that sacrificing oneself for the greater good will earn favor with God. However, this mindset can lead to burnout and ineffective results. Leaders in these organizations should focus on building systems and delegating tasks to prevent overwork and improve outcomes.

00:48:11 - Practical Steps for Implementing Systems,

To start implementing systems, leaders should create a list of all their daily tasks and analyze them for productivity. Eliminate unnecessary tasks and work on documenting systems for tasks that can be delegated. Additionally, leaders should continuously evaluate and improve existing systems for greater efficiency.

00:50:10 - The Importance of Time Tracking,

Time tracking can help leaders identify areas of wasted time and make necessary adjustments. Many people underestimate how much time they spend on unproductive activities such as checking social media or consuming irrelevant information. By tracking time and making intentional changes, leaders can gain more control over their schedules.

00:54:14 - Creating White Space and Hearing from God,

Systems and structure provide leaders with the opportunity to create white space in their business and in their lives. This allows for more creative moments and idea generation.

00:58:04 - Conclusion and Next Steps,

Tim thanks Josh for being on the podcast and announces that new episodes are released every Monday. Encourages listeners to continue being their best selves.

1. The importance of defining one's professional title and incorporating faith into it. The speaker shares their struggle and the impact of adding "faith-driven executive coach" to their bio.

2. The significance of humility in work and life. The speaker emphasizes the value of humility in their own experiences as a consultant during challenging times and acknowledges the limitations of their knowledge and expertise.

3. The unpredictability of the future and the need for wisdom beyond oneself. The speaker recognizes that no matter how well-planned a strategy may be, no one can accurately predict the future. They stress the importance of seeking guidance from a higher power and relying on their community with God.

4. The importance of reclaiming mental space. The speaker shares their personal practice of avoiding social media and news for over two years to prioritize mental clarity and effectiveness in their role as a business consultant, father, and husband.

5. The value of implementing the right information rather than accumulating excessive knowledge. The speaker highlights their role in providing specific ideas and questions to help solve business problems, encouraging listeners to focus on what they specifically need in their circumstances.

6. The power of systemizing and delegating tasks for business growth and expansion. The speaker explains how they help small companies by systemizing and delegating tasks, freeing up time for a visionary role. They emphasize the importance of documentation and creating clear standards.

7. The importance of recognizing and addressing the simplest symptoms of inefficiency. The speaker advises starting with the simplest symptom that occurs daily when trying to improve efficiency, providing an example of helping the head of a church's marketing department delegate tasks.

8. Overcoming barriers to delegation. The speaker acknowledges the various reasons individuals struggle with delegation and offers insights into how to overcome these barriers, such as fear of imperfection, comfort with doing tasks themselves, and lack of forward-thinking mindset.

9. The need for patience and humility in understanding God's time frames. The speaker shares personal experiences of living in a relative's condo and house-sitting, emphasizing the potential positive aspects that may be unseen initially and suggesting the importance of redefining success.

10. The value of analyzing and tracking daily activities to identify time-consuming and unproductive tasks. The speaker encourages listeners to eliminate unnecessary tasks and delegate others, sharing examples of improved processes through analysis and documentation.

11. The importance of embracing change and improving processes. The speaker talks about encountering resistance from those accustomed to doing things a certain way but emphasizes the benefits of finding better and faster ways of completing tasks.

• Visit the Seek Go Create website to listen to the full podcast episode featuring Josh Fonger.
• Purchase the book, Work the System, to learn more about organizing chaos and implementing systems in your business.
• Contact Josh Fonger for coaching or consulting services to help simplify, systemize, and generate powerful growth in your business.
• Consider implementing structured systems in your own business to maximize efficiency and scalability.
• Connect with Josh Fonger on LinkedIn to stay updated on his latest insights and offerings in business performance architecture.
• Follow Seek Go Create on social media for regular updates and inspiration on living, working, and leading with purpose.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Are you a Faith Driven Leader? Take our quiz to find out! Discover how aligned your faith is with your work and leadership style.

Thank you for listening to Seek Go Create!

Mentioned in this episode:

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Have you ever heard these myths about the transformative power of love and the importance of self-reflection? Myth #1: Love is just a romantic feeling that fades over time. Myth #2: Self-reflection is selfish and self-indulgent. Myth #3: Personal growth is only for those who are broken or need fixing. In this episode, our guest, Dr. John Demartini, will debunk these myths and reveal the truth behind the transformative power of love and self-reflection.

Access all show and episode resources HERE

Dr. John Demartini is a remarkable individual who overcame learning challenges to become a renowned teacher, researcher, writer, and traveler. As a young boy, he faced difficulties with speech and dyslexia, being told by his teacher that he would never be able to read, write, or effectively communicate. This led him to leave school and take up surfing, eventually becoming a big wave rider in Hawaii. However, a life-changing encounter with a gentleman at a recovery class inspired him to believe in himself and his ability to overcome his learning challenges.

Motivated by a vision of himself speaking in front of a million people, Dr. Demartini embarked on a journey to overcome his learning problems. With the support of his mother, he began reading the dictionary and memorizing 30 words a day to expand his vocabulary. Within two years, he had learned over 20,000 words, surpassing the average person's vocabulary. This newfound ability to read and comprehend inspired him to devour books, spending up to 20 hours a day reading.

Driven by a passion for knowledge, Dr. Demartini made a commitment to study every discipline known to amass a body of knowledge he could rely on as a teacher. He compiled a list of every discipline and ology and set out to read around 100 books in each field. This ambitious endeavor led him to read over 31,000 books across 300 disciplines, seeking to understand the common laws and principles that transcended different fields of study.

Today, Dr. Demartini continues his voracious reading habit, dedicating himself to researching, writing, and speaking. For over 51 years, he has been on a mission to share his knowledge and insights with the world, traveling to every country on Earth to help individuals maximize their awareness potential and live extraordinary lives. Inspired by the gentleman who believed in him during his difficult times, Dr. Demartini strives to inspire others and provide them with the same support and guidance he received.

Dr. John Demartini's journey from struggling with learning challenges to becoming a globally recognized and respected figure is a testament to his determination, resilience, and passion for helping others. As a teacher, researcher, writer, and traveler, he continues to make a significant impact in the lives of countless individuals through his invaluable knowledge and teachings.

• Realize the potentialities lurking within personal growth, powered by vision and goal-setting.
• Unravel the mysteries behind learning obstacles, and how an unconventional road to victory can actually bear unique successes.
• Explore transformative love, understanding its powerful role in self-identification and the essentiality of retrospection.
• Venture into the intriguing Demartini Method and its influence on expanding cognitive horizons and accepting life's perfections.
• Recognize the significance of gratitude in self-betterment, and discover how the vast array of values can give us wisdom and insight into who we are.

00:00:00 - Redefining Success and Transforming Relationships

Dr. John Demartini discusses how love can transform relationships and business when we stop putting others on pedestals or in pits and instead hold them in our hearts.

00:01:17 - Dr. John Demartini's Background and Mission

Dr. Demartini shares his journey of overcoming learning challenges and dyslexia to become a teacher, researcher, writer, and traveler. His mission is to share knowledge and help people live extraordinary and inspired lives.

00:04:41 - The Polymath Perspective

Dr. Demartini explains how his passion for learning and understanding different disciplines led him to become a polymath. By studying a wide range of topics, he discovered common principles that can be applied to maximize human potential.

00:09:28 - Challenging Traditional Education

Dr. Demartini reflects on how leaving the traditional education system allowed him to ask new questions and think differently. He credits his unconventional experiences and encounters with inspiring individuals for shaping his unique perspective.

00:13:51 - The Power of Human Motivation

Dr. Demartini shares how his desire to change his circumstances and a chance encounter with a teacher led to his transformation. He emphasizes the importance of setting goals, living by design, and prioritizing what truly matters to create a fulfilling life.

00:15:41 - Discovering Yoga and a Vision,

Dr. John Demartini shares how he stumbled upon a yoga class in Hawaii and had a vision during a guided meditation. He describes the painting that depicts this vision and how it represents his mission to share a message with the world.

00:16:48 - Near Death Experience,

Dr. John Demartini recounts a surfing accident where he nearly drowned after being caught in a 40-foot wave. He describes how he passed out in a supermarket after drinking buttermilk and shares the vision he saw that night.

00:20:09 - Overcoming Challenges and Pursuing Education,

Dr. John Demartini reflects on his struggles with education and his determination to overcome them. He shares how he made a commitment to memorize the dictionary and read encyclopedias to improve his vocabulary. He also discusses his journey as a teacher and trainer.

00:22:29 - The Power of Love,

Dr. John Demartini discusses his belief in love as the synthesis of all pairs of opposites. He explains how embracing both positive and negative aspects in relationships leads to growth and development. He also highlights the science of love and his use of the Demartini method to explore conscious awareness.

00:27:53 - The Universal Love,

Dr. John Demartini shares his perspective on love as a universal force present at all scales of existence. He emphasizes the elegant symmetry and mathematical conservation found in love.

00:29:55 - Society and Culture,

The guest reflects on the current state of society and culture, acknowledging the fluctuations between optimism and disappointment. He shares his personal journey of self-reflection and realization that all human traits exist within each individual. The importance of embracing these traits without judgment is emphasized.

00:35:39 - Reflective Awareness and Love,

The guest explains how reflective awareness leads to intimacy and true love. By recognizing that what we perceive in others is a reflection of ourselves, we can let go of judgment and embrace both our admired and despised traits. Love, equanimity, and fairness are key to maximizing human potential in all areas of life.

00:37:52 - Breaking Free from Comparison,

The guest explores the tendency to compare ourselves to others, which is amplified by social media. He emphasizes that all individuals are equal in their creation and possess both positive and negative traits. Breaking free from judgment and comparison requires self-reflection and owning our own traits.

00:40:28 - Embracing Both Sides,

The guest discusses the importance of embracing both positive and negative experiences in life. By recognizing the wisdom in all situations, we can cultivate a sense of fulfillment and avoid being controlled by external circumstances. The goal is to find the balance and love within ourselves and others.

00:42:48 - Physiology of Love,

The guest delves into the physiological effects of love and balance. When we experience support and challenge in perfect balance, our body enters a state of autonomic

00:43:47 - Unconditional Love and Judgments,

The conversation begins with the idea of unconditional love and how children experience it in their early years, but then start to pick up judgments from others as they grow older. Dr. Demartini explains that it takes time and personal growth to transcend these judgments and reach a point of unconditional love for oneself and others.

00:44:42 - Introduction to the Di Martini Method,

The host suggests doing an introduction to the Di Martini Method, a system developed by Dr. Demartini over the past 50 years. The method aims to make people conscious of the hidden information and judgments that affect their lives, so they can achieve a state of authenticity, gratitude, and empowerment in all aspects of life.

00:46:17 - The Quest for Hidden Order,

Dr. Demartini shares how his journey to find the hidden order in the universe began when he received books on various subjects as a gift. He mentions studying philosophy, quantum mechanics, and other fields to understand the hidden order and how positive and negative emotions can be combined to achieve enlightenment and love.

00:48:47 - The Development of the Di Martini Method,

Dr. Demartini explains that the Di Martini Method is a series of concise questions designed to make individuals conscious of the information they've overlooked or been unconscious of. By becoming fully conscious and seeing both sides of every situation, individuals can experience a state of grace and gratitude that empowers all areas of life.

00:58:11 - Different Stages of Awareness,

Different people resonate with different stages of awareness. It's both helping and interfering depending on where you are. The journey of discovery and understanding is important.

00:59:04 - Connecting with Dr. John Demartini,

If you're intimidated by the conversation or want to start at a simple stage, visit Dr. John Demartini's website for various resources and media content. There are classes for different levels of awareness.

01:00:31 - Spectrum of Values,

There is a spectrum of values and awareness. It's important not to judge or dismiss others' values. Reflective awareness and gratitude can lead to liberation and love for others and the world we live in.

01:01:45 - Gratitude and Seeking,

Gratitude and seeking are key aspects of life. Being grateful for what you have attracts more to be grateful for. Seeking insights and maximizing our contribution to sustainable fair exchange with others is innate in us.

01:03:46 - Choose "Seek",

Dr. John Demartini chooses "Seek" as it aligns with our innate yearning for something extraordinary. Seeking insights and inspiration helps us contribute to the world and engage in sustainable fair exchange.

1. The concept of seeing others as a reflection of ourselves and recognizing the disowned parts of ourselves. By acknowledging and embracing these traits, we can find greater self-awareness and growth.

2. The importance of self-reflection and asking quality questions to liberate ourselves from emotional entanglements. The Demartini method is a tool that can help in becoming more conscious and aware of overlooked information.

3. The significance of love as a combination of what we like and dislike equally, and the need to embrace both sides. Love is not about wanting someone to change, but about accepting and appreciating their entirety.

4. The impact of love and equanimity in maximizing human potential, affecting various areas of life such as physiology, epigenetics, relationships, and business.

5. The recognition that there is a hidden order in the universe and a deeper understanding to be gained through self-improvement and personal growth.

6. The importance of recognizing the spectrum of values and not considering our own values as superior to others'. Embracing equality and respecting differences can lead to more harmony and understanding.

7. The significance of educational progression, both in the academic and religious realms, and the journey from illusions to truth.

8. The power of visualization, affirmation, action, and goal-setting in achieving personal transformation and overcoming challenges.

9. The impact of early challenges and setbacks can be overcome with perseverance, commitment, and a strong support system.

10. The value of continuous learning and the pursuit of knowledge across various disciplines to live an extraordinary and inspired life.

These lessons highlight the importance of self-reflection, embracing all aspects of ourselves, and fostering love and understanding in our relationships and personal development.

• Visit Dr. John Demartini's website to learn more about his work and teachings: www.drdemartini.com
• Check out Dr. Demartini's books on Amazon for in-depth knowledge and guidance on personal transformation and success.
• Explore Dr. Demartini's online courses and programs to dive deeper into his teachings and apply them to your own life.
• Follow Dr. Demartini on social media for daily inspiration and updates on his latest projects and events.
• Consider attending one of Dr. Demartini's live events or seminars to experience his teachings in person and connect with like-minded individuals.
• Subscribe to the Seek Go Create podcast to listen to more episodes featuring inspiring guests and thought-provoking conversations about redefining success.
• Share this episode of the Seek Go Create podcast with friends, family, or colleagues who might benefit from Dr. Demartini's insights and perspectives on success and personal transformation.
• Take action and start implementing the principles and strategies discussed in this episode to create positive changes in your own life and relationships.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Are you a Faith Driven Leader? Take our quiz to find out! Discover how aligned your faith is with your work and leadership style.

Thank you for listening to Seek Go Create!

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

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In this episode of Seek Go Create, host Tim Winders sits down with marketing expert Branden Cobb, an innovative business educator. They dive into the fascinating world of artificial intelligence and its impact on various industries, particularly marketing. From the fear of job replacement to the power of AI in content creation, Branden shares valuable insights and thought-provoking perspectives. Discover how AI is reshaping the marketing landscape, the importance of adaptability, and the possibilities for creating personalized ads. Join us as we explore the captivating intersection of AI and marketing on Seek Go Create with Tim Winders and Branden Cobb.

Access all show and episode resources HERE

Branden Cobb is a passionate advocate for companies that make a positive impact on the world. His mission is to support these businesses in their growth and profitability so that they can continue to add value on a larger scale. While many might associate value with charitable endeavors, Branden believes it extends beyond that. Whether it's a product, service, efficiency, or convenience, if it contributes positively to society, he is eager to assist these companies in improving and expanding their reach. Through his expertise and guidance, Branden empowers these organizations to keep scaling their valuable offerings.

• Decipher the influential role of AI in rewriting the rules of the marketing industry.
• Peer into the job market of the future, particularly in the sphere of marketing.
• Recognize the compelling necessity to engrain technology in today's marketing practices.
• Navigate the often perplexing road to quantify the returns on marketing initiatives.
• Become conversant with the harmonious blend of creativity and analytical thinking in devising marketing strategies.

00:00:00 - Introduction

The host introduces the podcast and the guest, Branden Cobb, a marketing and profit driving executive. They discuss the focus of the podcast on challenging conventional definitions of success and exploring stories of transformation in leadership, business, and ministry.

00:02:41 - Coolest Gig: Not Impossible Labs

Branden shares his experience working with Not Impossible Labs, a company that seeks to solve medical problems with cheap and easy hacks. They created innovative solutions like eye-tracking glasses for a paralyzed artist and a vibration system for deaf people to experience music. The company also partnered with big brands to highlight their positive impact on the world.

00:07:42 - AI in Marketing

Branden discusses the impact of AI on the marketing industry, particularly in content creation and personalization. AI can generate ads tailored to specific customer personas and create thousands of variations for display ads. While some jobs like graphic design and copywriting may be at risk, new jobs will be created to oversee and direct AI.

00:11:56 - Future of Work in Marketing

Branden addresses concerns about job displacement due to AI. He explains that while certain jobs may be replaced, new jobs will emerge in managing AI systems. Graphic designers, copywriters, and even actors in Hollywood are at risk, but the shift in job skills will likely create more thoughtful and creative roles.

00:15:22 - Final Thoughts

The conversation about AI concludes with a reminder that technology has always replaced jobs but also created new opportunities.

00:15:17 - The Impact of Social Media on Content Creation,

The guest discusses the ease of creating content on social media platforms and wonders if the influx of content will affect the marketing arena. He emphasizes the importance of grabbing people's attention in a saturated content environment and suggests that attention-grabbing information that challenges people's beliefs can be effective in marketing.

00:18:29 - Background and Journey to Marketing Expertise,

The host asks the guest about his background and how he became an expert in marketing. The guest shares that he has always had a passion for storytelling, video creation, and the creative space. He also mentions his skills in math and numbers, which have been helpful in the marketing field. The guest believes that marketing skills can be applied across industries to bring fresh perspectives.

00:21:11 - The Confidence of Being Good at Marketing,

The guest recounts instances where he received positive feedback and recognition for his marketing skills, such as being awarded Corporate Employee of the Month and being appointed as a keynote speaker. However, he also acknowledges that there have been times of doubt when he couldn't convince others to believe in his ideas.

00:23:19 - The Challenge of Convincing Others in Marketing,

The guest reveals that he sometimes struggles to gain trust and convince CEOs or CFOs to approve his marketing campaigns. He emphasizes the need to present data and projections to back up marketing strategies. The guest acknowledges that there are different ways to achieve marketing goals and highlights the importance of collaboration and alignment.

00:29:48 - The Value of Marketing and the Intersection of Art and Science,

The conversation begins with a discussion about a digital billboard in downtown Atlanta and the value of advertising for companies like Miller beer. They explore the balance between the science and art of marketing, estimating that around 50% can be supported by data while the rest relies on creativity and intuition.

00:32:35 - The Challenge of Predicting Marketing Outcomes,

The conversation delves into the difficulty of predicting marketing outcomes, comparing it to trying to predict stock market movements. While data can explain a certain percentage, there will always be a significant portion that remains unknown. The goal is to continuously improve and find ways to justify artistic choices in marketing.

00:33:24 - The Limitations of AI in Marketing,

The discussion turns to the limitations of artificial intelligence in marketing. While AI can automate processes and analyze data, it cannot replicate the emotional connection that humans can make and understand. This human touch is a valuable aspect that cannot be duplicated by AI.

00:34:05 - Trends and Divisions in the Economy,

The conversation shifts to the trends and changes in the economy. Despite predictions of a recession, spending and business opportunities continue. However, there is a growing divide in wealth and skills, with those who adapt to the changing world benefiting the most. The affordability of goods and services is increasing, but the divide between those doing well and those struggling is widening.

00:44:55 - The Importance of Audience-Specific Marketing,

The guest discusses a previous engagement where a company focused on Facebook ads, even though it wasn't the right platform for their audience. He emphasizes the need to evaluate the target audience and choose the appropriate marketing strategies, such as utilizing LinkedIn. It's essential to have a well-rounded marketing generalist who can select and deploy the right strategies at the right time.

00:50:02 - How to Determine If You're Dealing with a Generalist or a Specialist,

The host asks how business owners can know if they're working with a generalist or a specialist in marketing. The guest suggests that instead of focusing on specific tactics or strategies, business leaders should focus on their goals and ask marketers how they would help achieve those goals. The marketer's answer will reveal if they are a generalist or a specialist.

00:52:19 - No One-Size-Fits-All Platform for Marketing,

The guest explains that there is no one-size-fits-all platform for marketing. The choice of platform depends on the specific audience and goals of the business. He emphasizes the importance of utilizing all that the internet has to offer for tracking and ROI purposes. Local businesses may benefit from offline marketing in their communities, while nationwide businesses need to consider different platforms based on their target demographics.

00:54:53 - Exciting Trends in Marketing and Concerns,

The guest expresses excitement about making consumer experiences more enjoyable and focusing on the consumer's journey. He believes that creating a smooth and enjoyable experience leads to loyalty

1. Embrace the opportunities of AI and automation: The guest, Branden Cobb, believes that while certain jobs may be at risk, AI will create new and better jobs. It is important to adapt our skill sets and see AI as a positive development rather than something to fear.

2. Marketing is more than just promotion: Cobb emphasizes that marketing involves product development, pricing, and choosing the right place to sell products. It is an integrated aspect of the business that extends beyond advertising and social media.

3. Agility and adaptability are key in marketing: Cobb stresses the importance of being agile and adjusting skill sets based on changing marketing needs. Having a well-rounded marketer who can select and deploy the right strategies is crucial.

4. Attribution is a challenge in marketing: Cobb's work focuses on attributing ROI to different marketing touchpoints, which can be a complex task. AI can potentially help with calculating and understanding these attributions.

5. The art side of marketing is important: While data is important, Cobb highlights that marketing is not just about numbers. The art side, including human emotion and creativity, plays a significant role in effective marketing.

6. Embrace change and continue learning: Cobb sees the current time as both scary and exciting. It is important to keep trying, learning, and adapting in order to maintain success in an ever-changing world.

7. Collaboration and alignment are crucial: The speaker emphasizes the importance of collaboration and alignment in achieving goals. Working together with others and gaining their trust and support can lead to successful marketing campaigns.

8. Apply marketing principles across industries: Cobb believes that marketing principles can be applied to different industries for fresh perspectives and insights. It is a versatile skill set that can be useful in various contexts.

9. Explore the potential of AI in content creation: AI can revolutionize content creation by generating personalized and targeted ads. While human interaction is still necessary for quality control, AI can greatly enhance the efficiency and customization of the process.

10. Stay informed about AI advancements: Cobb mentions how eBay is already using AI to display personalized ads across the web. It is important to stay informed about the latest advancements in AI technology and how they can be utilized in marketing strategies.

You can find Branden at Linkedin and his website MarketingExecs.us.

Action Steps

1. Adapt and Upskill: Take the speaker's advice and embrace the opportunities that AI brings. Start by identifying areas in your profession or industry that may be at risk of automation and focus on developing new skills that complement AI technologies. Seek out online courses, workshops, or certifications that can enhance your knowledge and abilities.

2. Embrace Integrated Marketing: Recognize that marketing is not just about promotion but also about product development, pricing strategies, and choosing the right place to sell your products or services. Expand your understanding of marketing by studying the expanded "seven Ps" concept and exploring how you can integrate marketing into all aspects of your business. Consider outsourcing certain marketing tasks initially to minimize risk and gradually bring them in-house as they prove successful.

3. Utilize AI in Marketing: Take advantage of the potential of AI in marketing by exploring its applications in content creation, ad targeting, and personalization. Familiarize yourself with AI tools and platforms that can help automate and optimize your marketing campaigns. Start small and experiment with AI-generated ads or personalized customer experiences. Monitor the results, make adjustments as needed, and continue to learn and adapt to the changing landscape of AI in marketing.

Our podcast is dedicated to empowering Christian leaders, entrepreneurs, and individuals looking to redefine success in their personal and professional lives. Through in-depth interviews, personal anecdotes, and expert advice, we offer valuable insights and actionable strategies for achieving your goals and living a life of purpose and fulfillment.

If you enjoyed this episode and found it helpful, we encourage you to subscribe to Seek Go Create on your favorite podcast platform, including Google Podcasts, Apple Podcasts, and Spotify. By subscribing, you'll never miss an episode and can stay up-to-date on the latest insights and strategies for success.

Additionally, please share this episode or what you’ve learned today with your friends, family, and colleagues on your favorite social media platform. By sharing our podcast, you can help us reach more people who are looking to align their faith with their work and lead with purpose.

If you love our podcast and find it valuable, please consider leaving us a 5-star rating and review on your preferred podcast platform. Your review can help us reach more people and inspire them to redefine success in their own lives.

For more updates and episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. We appreciate your support and look forward to helping you achieve your goals and create a life of purpose and fulfillment.

Are you a Faith Driven Leader? Take our quiz to find out! Discover how aligned your faith is with your work and leadership style.

Thank you for listening to Seek Go Create!

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Unlock Your Leadership Potential with Tim Winders Executive Coaching

Feeling stuck is frustrating, but the path to a breakthrough may be just a discovery call away. Tim Winders, your trusted podcast host, offers transformative coaching sessions that integrate strategic thinking, relationship-building skills, and faith-based principles. Whether you're aiming for revenue growth or more intangible leadership qualities, Tim's coaching approach has a proven history of success. Schedule a free discovery call today and experience the transformation for yourself.

Book Coaching Call