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How do you build the safest and smartest marketplace in the world? - You add friction. But how do you grow and scale it - you get rid of friction. This is one of the biggest challenges you’d face if you’re building a marketplace in the childcare industry. 

We spoke with Ari Last, founder of Bubble, to find out the ups and downs of building a marketplace in one of the most sensitive industries. And no, Bubble is not “the Uber for babysitting”. 

In this episode:

• Ari’s personal journey to building a platform of 130,000 members 
• How do you drive demand without being too salesy (your child is not a pizza, right?)
• How is the product addressing the leakage issues? 
• What’s the impact of lower pricing on activation? 
• Why the first-time user experience is everything for consumer products that deal with such a sensitive area
• What’s the biggest challenge for the childcare industry
• And of course, the elephant in the room, Covid, and how they’re fighting back 

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What's the role of Product Marketing in the product management puzzle? 

Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world! They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world. 

In this interview, Tessa shares:

- what are the differences between product marketing and traditional marketing
- how they approach product growth at TransferWise
- what she believes is the future of the fintech market in the UK 
- what qualities she's looking for when hiring product marketing managers 
- the findings from some interesting experiments they've been running internally
- what she believes sets TransferWise apart and how they have become one of the world leaders in fintech

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Emeric Ernoult is the co-founder and CEO of Agorapulse, a social media management tool aiming to be in the Top 3 social media SaaS products in the world for SMBs.

He's been through 12 years of failure, according to his words until he and his co-founder Ben finally founded Agorapusle in 2012. As he says, he's "a dinosaur of SaaS". Emeric likes to talk straight, he's French after all, he doesn't believe in quick wins and he has learned how to manage a company.

In this interview, you'll learn:

- Why, in SaaS, you have to be aiming to be the tool that someone needs on a daily basis to do their job;
- What's the basis of a strong experimentation culture  
- What they learned from A/B testing Facebook ads
- Where and how he would spend $1,000 on social media advertising 
- Why having a simple pricing page would convert much better than "trying to reinvent the wheel" with fancy UX tweaks
- Why he didn't inject money in the product, after raising a healthy VC funding round in 2019

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Former financial analyst Dhruv Ghulati and his team are working on an AI startup with a mission to restore trust in news media.
 
In this episode you will learn:

- What should be your strategy if you want to raise funding from world-class investors like Mark Cuban, Biz Stone, and Craig Newmark;
- When you should listen to your customers and when you have to lead the market and innovate;
- Why you and I are the future of journalism and why we need a product like Factmata to make this happen.

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Callum McKeefery is the co-founder and CEO of Rreviews.io, a company offering reviews collection and management solutions. He shared with us how he started the company 10 years ago from his kitchen table with his wife and co-founder Nikki and how they grew to 10M in revenue with no investors funding.

In this episode you'll learn:

- How rain impacts your conversion rate
- What’s the hottest method for customer reviews collection in 2020?
-  How you can bootstrap a company from 0 to 10M