Seeking Scale

Craig and Andy strategize, seek clarity, and set goals for 2021: Hire, refocus priorities, and pivot toward specific areas and positions.  Craig continues to discuss fundraising, loans, and other financial options to accelerate growth and put resources toward the Castos business. Pretend you are big, before you are to scale.   Andy talks about how difficult ... Read more

Craig and Andy strategize, seek clarity, and set goals for 2021: Hire, refocus priorities, and pivot toward specific areas and positions.  Craig continues to discuss fundraising, loans, and other financial options to accelerate growth and put resources toward the Castos business. Pretend you are big, before you are to scale.   Andy talks about how difficult ... Read more

Sea of blue busyness—Craig and Andy talk about trying to get things done before the end of 2020 and the new year begins. Help wanted!  Craig is hiring a full-time executive assistant via Support Shepherd, an agency that finds top virtual assistants in the Philippines. Why? He needs to delegate to prioritize activities that he ... Read more

Sea of blue busyness—Craig and Andy talk about trying to get things done before the end of 2020 and the new year begins. Help wanted!  Craig is hiring a full-time executive assistant via Support Shepherd, an agency that finds top virtual assistants in the Philippines. Why? He needs to delegate to prioritize activities that he ... Read more

Craig talks about receiving an email pitch from a venture capital firm interested in raising money.  Always ask yourself: Do you want to be in a situation where you have a partner whose goal is for you to exit the company with as much money as possible, so they can get their return?  Craig’s personal ... Read more

Craig talks about receiving an email pitch from a venture capital firm interested in raising money.  Always ask yourself: Do you want to be in a situation where you have a partner whose goal is for you to exit the company with as much money as possible, so they can get their return?  Craig’s personal ... Read more

With the end of the year almost here, now is a good time for Craig and Andy to talk about what’s been done this year and what to look forward to next year when it comes to design and UX. Craig discusses how he is not so good at design, but better at UX. A ... Read more

With the end of the year almost here, now is a good time for Craig and Andy to talk about what’s been done this year and what to look forward to next year when it comes to design and UX. Craig discusses how he is not so good at design, but better at UX. A ... Read more

Craig talks about turnover at Castos. When somebody leaves, it’s a big deal. But it’s also an opportunity to learn and leverage what tasks to continue, stop, shift, and outsource.  Craig is getting sucked back into marketing. Do the things only you can do or the things that you can do best. Andy refers to ... Read more

Craig talks about turnover at Castos. When somebody leaves, it’s a big deal. But it’s also an opportunity to learn and leverage what tasks to continue, stop, shift, and outsource.  Craig is getting sucked back into marketing. Do the things only you can do or the things that you can do best. Andy refers to ... Read more