Seeking Scale

Seeking Scale

By Andy Baldacci and Craig HewittSociety & CultureBusinessTechnology
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Seeking Scale episodes

  • Time to slow down

    Craig and Andy talk about not having time to focus on or dive deep into anything, such as content marketing and business development to generate revenue, cash flow, and reach goals/results. Slow down, chill out, and don’t try to do everything because time is the best thing for growth and company maturity.       

    Craig mentioned how Castos presented the first annual Enterprise Podcast Summit on March 10 to show how companies can use podcasting internally or externally. Event partners included descript, SquadCast, Pocket Casts, and Content Allies. It will be interesting to figure out the summit’s business impact. 

    Andy discusses how he has experimented with affiliate/integration partnerships and promotions but has not gained much traction or significant scale. It’s hard to get it to work and takes a lot of effort. Instead, maybe think about the big picture and relax!

    28 min
  • Cohesive Marketing
    Craig and Andy talk about cohesive marketing as a challenge to rank higher and convert customers. What can go wrong, right, and areas of improvement? Be opinionated, helpful, logical, and think about the purpose of each piece of content by being intentional and targeting the ideal customer. Craig’s company has optimized SEO and content marketing ... Read more
    26 min
  • Quarterly Goal Setting

    Craig and Andy talk about quarterly goal setting, shifting objectives and key results (OKRs), and attending conferences to learn some stuff, be inspired, and reconnect with friends/colleagues.  

    Andy is preparing for MicroConf (April 3-5). Even though it corresponds to the opening day of baseball season, he is not needed as much at SaberSim. By following EOS principles and rocks, Andy still has priorities and plans to focus on what makes an impact on his business. However, doing more faster leads to burnout. It’s time to collaborate, stay calm, and slow down.    

    Craig is heading to Minneapolis for MicroConf. Craig shares lessons learned when redefining company versus group-level key results to gain clarity, purpose, and accountability. Also, he discusses how those at Castos are getting to a calm way of working and feeling less stress by building, releasing, and refactoring small projects, fixes, and updates.   

    31 min
  • Considerations of founders’ time value
    Founders often feel the pressure to be a CEO by offloading tasks to focus their time on higher-value or higher-leverage items. Craig and Andy talk about considerations of founders’ time value.         Craig has realized that being a founder should mean that he optimizes for what he wants to do.  because founders should do exactly what ... Read more
    26 min
  • Time to slow down
    Craig and Andy talk about not having time to focus on or dive deep into anything, such as content marketing and business development to generate revenue, cash flow, and reach goals/results. Slow down, chill out, and don’t try to do everything because time is the best thing for growth and company maturity.        Craig mentioned how ... Read more
    28 min
  • Candor and Positioning
    Craig and Andy talk with candor and constructive criticism about prioritizing, promoting, and positioning accounting, taxes, bookkeeping, and other financial services, software, and products.          Andy rants about how Craig lied about recommending Bench to anybody starting out in business and handling bookkeeping. Finding inherent flaws have impeded progress and become the bane of his existence.  ... Read more
    29 min
  • Reducing Uncertainty
    Craig and Andy talk about reducing uncertainty by implementing and integrating objectives and key results (OKRs), key performance indicators (KPIs), and entrepreneurial operating systems (EOS) for businesses. A healthy work/life balance is a goal that makes for happy employees.         Andy is making steps toward better organization, process, and possibly following the EOS methodology. Performance goals ... Read more
    23 min
  • Increasing Certainty
    Craig and Andy talk about increasing certainty by checking the objectives and key results (OKRs) process. There should never be any surprises, exceptions, or clarifications. A single source of truth makes a business run smoothly, like a well-oiled machine.    Andy discusses how processes need to be put in place to handle pain points as a ... Read more
    31 min
  • Base Hits vs. Grand Slams
    Craig and Andy talk about base hits and grand slams of product strategy decisions. How can improvements be made to priorities and productivity to make an impact and get results?    Craig is trying to be a more vocal and present founder by making daily posts about fundraising, bookkeeping, cash runway, and sales information via Castos ... Read more
    35 min
  • Admin, Part Deux
    Craig and Andy continue their discussion about administrative roles, responsibilities, tasks, and software as a service (SaaS) tools to make better product processes, priorities, and decisions.  Craig thanks listeners who helped with compliance and state filings. He onboarded with MainStreet to get tax credits. Also, Craig is outgrowing Bench Accounting. His accountant’s recommendation—go from cash-based ... Read more
    31 min

About Seeking Scale

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A podcast about growing a SaaS business to meaningful scale