Seeking Scale

Andy and Craig talk swag for team members, customers, and partners. What’s the purpose of it? Where and on whom should startups spend money to be successful? Craig shares how Castos created swag with a simple slogan in the form of T-shirts and hoodies for team members in the past using Printful. Also, he plans ... Read more

Craig and Andy talk about how the concept of deep versus wide can apply to every aspect of your life and business. Do you do a bunch of things? Does your app have lots of features and serve different types of people, or is it the best at one specific thing? Andy and Craig share ... Read more

Craig and Andy talk about the peaks and valleys of seasons from a business perspective. They discuss the importance of being intentional and deliberate to make progress and remain profitable. After taking time to recharge, it’s time to get back to work. During the summer, Craig has been working less. Being intentional and taking microsteps ... Read more

Craig and Andy talk about taking time off, finding ways to recharge, and balancing their well-being by hiring resources to grow and move their businesses forward. Craig had a difficult time finding and hiring a front-end developer. But he did make an offer to a female developer in Chile that was accepted. She will start ... Read more

Craig and Andy talk about how and when they do strategic planning to grow their businesses. Craig tries to strike a balance between planning to strategically get work done. Although he tends to spend time planning and working, Craig needs to consistently relay and communicate strategic plans to make leaders and team members aware of ... Read more

Craig and Andy talk about creating alternative content to communicate with customers and community as the silver bullet to success. Make it meaningful and valuable. Andy embraces the MVP mentality to engage customers and offer support via office hours, FAQs, videos, documentation, and other content. Also, strategy sessions offer a deeper dive into specific subjects ... Read more

In this episode, Andy and Craig talk about the recent fundraising round that Craig closed at Castos. There are lots of lessons learned in the fundraising process, and now that the round is closed Andy and Craig explore how Castos will put these new financial resources to work. In this episode Andy and Craig talk ... Read more

Craig and Andy talk about hiring for sales, support, and other roles. Dealing with what they don’t know involves hiring great people with the right strengths and skills.  Andy shares how business travel has made him fall behind on day-to-day work, but he is still able to oversee high-level progress. He is going to take ... Read more

Craig and Andy talk about meetings and team dynamics. When there’s so much going on, it’s difficult to gain clarity and be productive and effective.   Andy discusses how finding a rhythm for meetings helps to structure the company. It’s still a work in progress. Andy has brief stand-up to longer sit-down and detailed meetings with ... Read more

Out of office – what will break if or when you are away? Nobody wants to be a micromanager or be told what to do. Craig and Andy talk about how and what they plan to do to be better managers and lead their teams.  You know you’re getting older when you want to leave ... Read more