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People don’t care about what your product does.

They care about what they can do with your product.

This week on Seeking Wisdom, we’re talking about how to get people to care with your product — and why it all starts with understanding that people don’t care.

Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio.

Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We talk about productivity and routines a lot on Seeking Wisdom, and nothing kills both of those things more than travel (especially when you have to travel for work). So today we're talking about how to stay on point and stick to your routines when you have to travel for work. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content.

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Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day.

---

We talk about productivity and routines a lot on Seeking Wisdom, and nothing kills both of those things more than travel (especially when you have to travel for work).

So today we're talking about how to stay on point and stick to your routines when you have to travel for work.

Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio.

Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Struggling to start a new habit or make progress toward a new goal? Here's the reason why (and how to fix it). Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content.

blog.drift.com/#subscribe

Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day.

---

Struggling to start a new habit or make progress toward a new goal? Here's the reason why (and how to fix it).

Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio.

Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A simple way to classify customer feedback (and what to do with it). Here are the quick notes from what we mention on this episode: UX Issues - How do I... - What happens when... - I tried to... Product Marketing Issues - Can I... - How do you compare to... - How are you different than... - Why should I use you for... Positioning Issues - I'm probably not your target customers, but... - I'm sure I'm wrong but I thought... Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content.

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Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day.

---

A simple way to classify customer feedback (and what to do with it).

Here are the quick notes from what we mention on this episode:

UX Issues

- How do I...

- What happens when...

- I tried to...

Product Marketing Issues

- Can I...

- How do you compare to...

- How are you different than...

- Why should I use you for...

Positioning Issues

- I'm probably not your target customers, but...

- I'm sure I'm wrong but I thought...

Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio.

Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We're talking about one of our favorite books, "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content.

blog.drift.com/#subscribe

Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day.

---

We're talking about one of our favorite books, "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh.

Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio.

Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Be careful who you're taking advice from. This one started with a tweet from David that asked: "Has the person giving you advice achieved the results you seek? Be careful with whose advice you follow." So we're kicking off a new format: Five Minute Friday. Something quick to take you into the weekend. Join the community of Seeking Wisdom listeners at seekingwisdom.io and on Twitter @seekingwisdomio. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter.