SEF Backstage Pass

From her home kitchen to 10 thriving locations (and counting!)

In this inspiring conversation, Hind Almulla, Founder of Home Bakery, shares how she turned her passion into a brand loved across the region — starting with the accidental creation of her signature Chewy Melt Cookie.

She opens up about staying true to her vision, overcoming backlash, and building a business while raising four kids.

Now expanding across the GCC, Hind’s story is one of grit, growth, and believing in what’s possible — even when no one else sees it yet.

Watch the full episode on Youtube and get inspired by the passion and dedication of Hind Al Mulla.

The SEF Backstage Pass Podcast hosts Thierry Henry like you’ve never seen him before.

In this raw and honest conversation at Sharjah Entrepreneurship Festival 2025, the football legend opened up about leadership, ego, investing in yourself, and adapting to a new generation—on and off the pitch.

🎙️ This is the SEF Backstage Pass Podcast — where stories of vision, grit, and growth come to life.

Watch the full episode on Youtube and get inspired by the legacy and leadership of Thierry Henry.

From a JLT balcony to UAE’s top brisket spot! Ahmed & Malek, the visionary brothers behind Mr. Brisket, share their inspiring journey of resilience, passion, and business growth. Discover how they turned a food truck dream into a thriving brand in the competitive F&B industry.

What does it take to build a health-conscious brand in a competitive market? Rashed Al Mulla, founder of Frio Sparkling Water, shares how he disrupted the beverage industry with sustainability, innovation, and community-driven business strategies. A must-watch for aspiring entrepreneurs! 

How will AI reshape industries, productivity, and the way we work?  In this episode of SEF Backstage Pass, we sit down with Dr. Ahmed Ghanim Al-Ali, co-founder of Deep Opinion AI, to explore the impact of automation, entrepreneurship, and cutting-edge technology on the future of business. 

Balancing career success and mental well-being is no easy feat. Asma Al Suwaidi, founder of Art of Being, explores emotional resilience, corporate wellness, and the importance of prioritizing self-care in high-performance environments. Tune in for insights on sustaining mental well-being in today’s fast-paced world! 

From the grill to the boardroom, Hattem Mattar shares his journey of blending passion with business to build a barbecue empire. Discover how he turned his love for smoked meats into a thriving brand and what it takes to succeed in the culinary world. Don’t miss this sizzling conversation! 

Redefining ice cream with House of Pops! CEO & Co-founder Mazen shares how he combined health, sustainability, and pure ingredients to create a thriving brand.  From plastic-free packaging to global expansion, this is a masterclass in purpose-driven entrepreneurship.

How do you transform an entire industry? Pradeep Mallavarappu, co-founder of Trucker, reveals how his innovative platform is reshaping logistics in the MENA region. Tune in to learn about the challenges, successes, and the future of smart trucking! 

The future of education is here! Raya Bidshari, founder of School of Humanity, discusses how her groundbreaking approach to learning is shaping the next generation. No exams, no outdated curriculums—just real-world, personalized education. Don’t miss this game-changing conversation!