Seize the Billion Dollar B2B eCommerce Opportunity

Seize the Billion Dollar B2B eCommerce Opportunity

By Elastic PathBusiness
Download on the App Store

Seize the Billion Dollar B2B eCommerce Opportunity episodes

  • Amazon Business: Confronting the Brutal Opportunity

    Featuring Brian Beck, this session will cover the following key points and more!

    • The latest trends with Amazon Business
    • The key elements driving Amazon's B2B rapid growth
    • Options for working with Amazon (spoiler alert - this includes leveraging your existing distribution channels!)
    • Case studies of success and learning from Amazon
      • 45 min
    • Our Digital Future with illumina

      Featuring Dave Grimm, former Senior Director of Digital Experience, illumina, this session will cover the following key points and more!

      1. The landscape of emerging technologies
      2. Keeping the customer at the center – making their job easier
      3. Future-proofing your eCommerce foundation
      4. ‘Being Digital’ – defining the new, digitally enabled organization
        5. 47 min
      5. Leveraging Digital Marketing with Big Ass Fans

        Featuring Dan Gdowski, Senior Director of Revenue Management & Analytics, Big Ass Fans and Greg Lord, VP of Marketing, Elastic Path, this session will cover the following key points and more!

        1. Digital Marketing prerequisites – what do you need to have in place before you launch your campaigns?
        2. The role of marketplaces and Amazon advertising
        3. The importance of content marketing
        4. Measuring Results
          5. 47 min
        5. Aligning Sales Channels and Managing Channel Conflict with Georgia Pacific

          Featuring Shalin Shah, former Vice President of eCommerce and Marketing Strategy, Georgia Pacific and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!

          1. Changing channels – the ‘ultimate buyer’ is now in charge
          2. Defining channel conflict – what is the source and impacts?
          3. Planning for and managing conflict – approaches to addressing
          4. Understanding the value chain for your products
            5. 51 min
          5. Organizational Evolution with Pella

            Featuring Rebecca Hicks, Senior Manager of Digital Experience, Pella and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!

            1. Breaking down silos and the role of leadership
            2. Cross-functional impacts and collaboration structures
            3. Hiring for eCommerce
            4. Key concepts and tactics the audience can apply to their business today
              5. 47 min
            5. Revenue Drivers and Return on Investment with illumina

              Featuring Dave Grimm, former Senior Director of Digital Experience, Illumina and Andrej Maihorn, VP of Industry Solutions, Elastic Path, this session will cover the following key points and more!

              1. The key drivers of ROI – lift, shift, and enablement
              2. Understanding all costs – capital investments and expenses
              3. Building an internal business case – creating the model, risk and time to market considerations
              4. Measuring Results
                5. 55 min
              5. Building an eCommerce Foundation with Keysight Technologies

                Featuring Carl Daw, Program Manager at Keysight Technologies and John Bruno, former VP of Product Management, Elastic Path, this session will cover the following four key points and more!

                • The importance of establishing a future-proof foundation – including enabling emerging touchpoints
                • Putting the customer at the center
                • Following a thorough process: eCommerce platform requirements and selection, and key mistakes to avoid
                • The importance of organizational alignment
                  • 48 min
                • Leadership and Alignment with Johnstone Supply

                  Featuring Brian Klaus, Director of eCommerce at Johnstone Supply and Andrej Maihorn, VP of Industry Solutions, Elastic Path, this session will cover the following key points and more!

                  1. Redefining leadership, starting from the very top
                  2. Getting the right people on the bus (and the wrong people off it!)
                  3. Establishing cross-functional accountability frameworks
                  4. Hiring real eCommerce experience, and giving that leader actual executive authority
                    5. 48 min
                  5. Creating a Successful Online User Experience with Cardinal Health

                    Featuring Matt Wingham, Director of eCommerce, Cardinal Health and Darin Archer, Advisor, Elastic Path, this session will cover the following key points and more!

                    • Today’s B2B buyer is a digital native – are you ready for this?
                    • The importance of a consumer-like experience
                    • Stealing smart from Amazon
                    • The advantage of a headless approach
                      • 52 min

                    About Seize the Billion Dollar B2B eCommerce Opportunity

                    From the publisher's feed

                    Join Brian Beck, author of Billion Dollar B2B eCommerce, and industry practitioners from leading brands for an exclusive series where you will learn actionable insights from real-life experiences you can use to successfully evolve, including: