You know exactly what you should be doing in your business, but somehow you're just not doing it. Sound familiar? You're not alone, and it's not a character flaw.

In this anniversary episode, Tonya Kubo and co-host Gwen Bortner are revisiting the third most-downloaded episode: Closing the Implementation Gap. What’s that? It’s the space between knowing what to do and actually doing it. It's real, it's permanent, and it happens to everyone.

Gwen explains why "self-accountability" isn't actually a thing (you're thinking of reliability), why guilt doesn't work as motivation, and why most accountability systems are just fancy tracking. Real accountability requires two people and focuses on reflection, not judgment.

Tonya challenges the framework with the obvious question: if you let people change goals, how is that accountability? Together, they dig into when it makes sense to modify your goals versus when you're just getting scared, why you need outside perspective from someone who actually cares about your success, and why generic advice often fails the nuance test.

The bottom line: If beating yourself up was going to work, it would have worked already. There's a better way.