I spoke with David Kadavy about what he's learning self-publishing non-fiction books. Really practical and useful for anyone thinking about writing a book. He shares a lot of insider knowledge on Amazon's publishing system, whether and how you should use paid ads, and much more. Check out his work at https://kadavy.net/ and follow him on Twitter at @kadavy.

I want to encourage people to publish a book tonight. I actually did this. You can put whatever name you want in the author field, you can publish a 500-word anything tonight, you can run some ads on it, you can try to get a friend to buy it. See what happens, watch your ranking, go through the process. You can unpublish it, if you want. But once you go through that process and once you see your book up on Amazon and you're like, that was scary easy. It really gets your gears going. I have books that are 4,000 words. I've got how to write a book. It's available as a free blog post, but it still makes me thousands of dollars.

My strategy was very much: Write about whatever I'm interested in, create content about anything that interests me or anything. Then review, the search traffic and just see what search terms are coming in. Through that process, you can begin to find the things that are interesting to people, and that people will pay for.

Eventually you have to make tough choices where you see an opportunity and you can't follow it. So this online dating blog that I was talking about, I made a $150,000 off of this site during its lifetime. I killed it, several months ago. 'Cause sometimes you got to burn your boats, especially if you're a person who's curious.

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