Sell Anything

When your reputation is destroyed overnight, what do you do next? In this episode of Sell Anything, entrepreneur and martial-arts founder Adam Kifer shares how he rebuilt his life and business after being falsely tied to a murder investigation. Betrayal, public scrutiny, and financial collapse nearly ended everything, but instead, Adam used faith, integrity, and emotional intelligence to rebuild stronger than ever.

JL and Adam break down what it really takes to lead through crisis, why character outlasts reputation, and how silence, self-awareness, and spiritual alignment restore alignment when life falls apart. Whether you’re an entrepreneur, leader, or anyone fighting to rise again, this story is proof that true strength isn’t about hustle, it’s about who you choose to become when everything’s on the line.

Chapters

(00:00) Introduction

(03:45) Innovating Martial Arts and Youth Development

(09:10) Scaling to 100+ Studios Through Consulting

(14:32) Lessons From Franchising Done Wrong

(20:55) Crisis Hits: False Accusations and Public Scrutiny

(28:10) Internal Theft

(33:40) Reputation vs. Character: What Really Matters

(39:22) The Power of Silence and Reflection for Leaders

(45:15) Emotional Intelligence Business

(52:05) Building Values-Driven Success That Lasts

What’s the toughest challenge you’ve faced that made you stronger? Share it in the comments, I want to hear your stories

Connect with Adam on Instagram: https://www.instagram.com/adamkifer/?hl=en

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Mike Arce has scaled multiple seven-figure businesses in an industry where 81% fail in their first year. In this episode of Sell Anything, he shares how conviction, clarity, and perspective shifts turn chaos into growth. From saving gyms to coaching top founders around the world, Mike reveals the beliefs that separate struggling entrepreneurs from those who scale with confidence.

JL and Mike break down why conviction matters more than scripts, how simplifying systems creates momentum, and the four certainties behind every great sale. They explore psychology, leadership, and the mindset shifts that transform “doing it all” into building teams that win.

Chapters

(00:00) Introduction

(04:03) Why Conviction Beats Technical Skill

(06:45) Focusing on What Actually Moves the Needle

(08:00) Coaching vs. Playing

(11:08) The Power of Coaching

(16:17) Redefining Leadership

(23:56) The DMV Story

(25:15) Why Leaders Burn Out

(38:20) Parenting, Leadership & Daily Discipline at Home

(48:26) The Four Certainties of Sales

What’s one perspective shift that completely changed how you run your business or life?

Connect with Mike on:

Instagram: https://www.instagram.com/mikearcelive/

Youtube: https://www.youtube.com/@MikeArceLive

Learn More About GSD at: https://gsdcompany.com/

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Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

In this episode of Sell Anything, sales trainer and personal development coach Sean Pollard shares his journey from addiction and brokenness to faith, sobriety, and authentic leadership. Having rebuilt his life, marriage, and career, Sean now helps men overcome their struggles and live with purpose. His story is proof that you can’t lead others until you’ve learned to lead yourself.

JL and Sean dig deep into what it really takes to rebuild: the courage to face trauma, the honesty to stop lying to yourself, and the self-love required to serve family and community. From saving his marriage to finding faith beyond religion, Sean explains how confidence is built by keeping small promises and why true leadership always starts at home. This episode is a blueprint for anyone seeking lasting success in sales, stronger relationships, and a life aligned with purpose.

Chapters

(00:00) Introduction

(04:02) Trauma, Addiction, and Losing Control

(09:18) The Turning Point: Marriage on the Line

(14:07) Choosing Sobriety and Radical Honesty

(19:30) Rebuilding Trust and Integrity Step by Step

(25:44) Self-Love as the Foundation of Leadership

(31:10) Marriage, Family, and the Work of Connection

(36:25) Walking With God Beyond Religion

(41:47) Confidence From Small Commitments

(46:59) Purpose, Service, and Living Aligned

What’s one area of your life where being more honest could change everything?

Connect with Shawn on Instagram: https://www.instagram.com/mindsetmonster

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Authentic marketing wins because people don’t buy products, they buy people. In this episode of Sell Anything, branding strategist Scotty Scheller breaks down how to sell yourself authentically so your content earns trust and your offers convert. With experience across 180+ brands (Express, Walmart, Manscaped, BYLT Basics), Scotty shows why authenticity and clarity build a brand people actually believe.

JL and Scotty unpack practical frameworks you can use today: identify the problem, present the solution, and sell it clearly. They show why testing content before spending on ads matters, how niche positioning beats trying to appeal to everyone, and how to create engagement without faking it.

Chapters

(00:00) Introduction

(03:15) Scotty’s Journey: From Athlete to Branding Consultant

(08:02) Authenticity as the Key to Trust and Connection

(13:26) The Problem–Solution–Sell Framework

(18:41) UGC vs. Polished Ads

(23:58) Targeting the Right Audience and Niche Positioning

(29:22) Integrity and Only Selling What You Believe In

(34:44) Mindset, Faith, and Overcoming Setbacks

(40:10) Building Confidence Through Small Commitments

(45:12) Final Lessons on Selling Yourself Authentically

What’s one shift you’ll make this week to make your content more authentic and useful to your ideal customer?

Connect with Scotty on

Instagram: https://www.instagram.com/scottyscheller/

Youtube: https://www.youtube.com/@ScottyScheller

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

In this episode of Sell Anything, relationship coach Melissa Nanavati shares how she helps high performers build thriving, peaceful partnerships without sacrificing ambition. Drawing on her background as an author, Fortune 100 consultant, and relationship architect, Melissa combines neuroscience, biology, and lived experience to show that the same skills that drive success in business can also create love that lasts.

JL and Melissa break down how relational courage, attachment styles, and neuroscience all shape lasting connection. From the BRAVE method for tough conversations to building chemistry with dopamine, serotonin, and oxytocin, Melissa shows how couples can intentionally create excitement and stability. She debunks common myths, explains why fighting isn’t normal, and reveals why courage is the key to both confidence and connection.

Chapters

(00:00) Introduction

(04:05) From 100 First Dates to Lasting Love

(08:30) 4 Skills That Transform Partnerships

(13:45) The BRAVE Framework for Tough Conversations

(19:22) Attachment Styles

(24:10) The Neuroscience of Chemistry

(29:55) Scheduling Intimacy and Quality Time

(35:12) Debunking Myths: Honeymoon Phase, Fighting, Compatibility

(40:40) Building Confidence Through Courage and Communication

(47:18) Creating Lasting Growth in Love and Life

What’s one small act of courage that’s made a big difference in your relationship? Share it in the comments below.

Connect with Melissa on

Instagram: https://www.instagram.com/melissananavati/

YouTube: https://www.youtube.com/@PeakPerformanceLove

Learn Melissa's tools for lasting relationships

https://www.melissananavati.com/tools

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

He went from bagging groceries in a small Idaho town to earning six figures in sales and leading seven-figure teams. Bridger Rogers is a young entrepreneur who proves that mastering sales isn’t just about income, it’s about building confidence, freedom, and a life of purpose.

In this episode of Sell Anything, JL and Bridger dive into the shift from scarcity to abundance, why selling yourself comes first, and how his “freedom calculator” helps define financial independence on your own terms. They also explore the role of faith, emotional mastery in marriage, and the daily disciplines that create lasting growth.

Chapters

(00:00) Introduction

(03:10) Early Mindset Shifts: Scarcity vs. Abundance

(08:25) Discovering Sales Through Personal Development

(13:42) Building Seven-Figure Teams

(18:50) Why Selling Yourself Comes First

(23:35) Daily Disciplines, and the “B5” Framework

(28:44) Emotional Mastery in Marriage and Relationships

(35:05) Defining The “Freedom Calculator”

(41:22) Sales as Leverage: Earning More Without Working More

What’s one sales skill you’ve used outside of work that made your life better? Drop it in the comments.

Connect with Bridger on

Instagram: https://www.instagram.com/bridger_rogers/

Youtube: https://www.youtube.com/@Bridger_rogers

Skool: https://www.skool.com/@bridger-rogers

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Sales isn’t manipulation, it’s service rooted in character, faith, and endurance. Few people embody this better than Remy Davenport, founder of Kings Media, a faith-driven agency that helps high-level entrepreneurs scale through personal branding and organic content. His journey, from running a faith-based apparel company to staring down $50K of debt, proves that the hardest lessons of sales often become the most valuable lessons in life.

In this episode of Sell Anything, JL and Remy break down why desperation kills deals, how to turn failure into feedback, the difference between missional and legacy founders and how technology and AI can scale meaningful impact worldwide. Whether you’re a founder, salesperson, or simply someone who wants to grow, this episode shows how sales skills translate into a playbook for life.

Chapters

(00:00) Introduction

(06:20) Moving from Pain to Possibility

(10:42) Character Over Commission: Integrity in Action

(15:30) Missional vs. Legacy Founders Explained

(21:15) Rock Bottom: $50K Debt

(33:24) Leveraging AI and Organic Content

(40:55) Failure as Feedback, Not Identity

(49:18) Balancing Faith, Family, and Entrepreneurship

What’s one lesson you’ve learned from failure that’s shaped who you are today? Share it in the comments, I’d love to hear your story.

Connect with Remy on Instagram: https://www.instagram.com/remydavenport

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Whether it’s a book, a joke, or a business pitch, the ability to capture attention and make people feel something is what drives action. Few people understand this better than Forbes Shannon, a successful stand-up comedian, bestselling ghostwriter, and Chief Storyteller at Baryon Design, who has built his career on turning stories into influence.

In this conversation with JL, Forbes reveals why every story is a sale, how comedy sharpens connection, and why intention matters more than persuasion. From performing live comedy, he shares lessons on listening beyond words, finding humor in pain, and stepping into the “main character” role in sales and life. This episode is packed with insights to help you sell authentically by telling stories that resonate.

Chapters

(00:00) Introduction

(05:39) The Power of Storytelling in Influence

(12:08) Mentorship and Democratizing Guidance

(20:00) Judge Judy Story

(24:46) Comedy, Obligation, and “Coming Correct” for Audiences

(29:38) Overcoming Brain Injury and Becoming a Writer

(33:16) The Secret of Great Writing

(41:13) Intention, Transparency, and Ethical Selling

(55:35) The Main Character Mindset in Sales and Life

What’s the most powerful story you’ve used (or heard) in sales? Share it in the comments, I’d love to read them.

Connect with Forbes on

Instagram: https://www.instagram.com/forbesfivehundo/

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

ADHD isn’t just about distraction, it can also drive hyperfocus, risk-taking, and reinvention. In this episode, JL sits down with ADHD coach Jheri South, who shares her journey as a neurodivergent parent and professional, working with experts like Dr. William Dodson and guiding others to better understand their own brains.

They dive into why so many adults get missed, how medication can help or harm, and the framework that unlocks focus for ADHD minds. From rejection sensitivity to time blindness, stimulant culture in sales, and the surprising strengths ADHD brings to entrepreneurs, this conversation reframes ADHD as more than a diagnosis, it’s a playbook for success when managed the right way.

Chapters

(00:00) Introduction

(02:05) What Neurodivergence Really Means

(07:10) Why Adults Get Missed in ADHD Diagnosis

(12:45) JL’s ADHD Story & Early Medication Experiences

(18:30) Medication Myths, Risks, and Misuse in Sales

(25:50) The NICUP Framework for ADHD Focus

(34:40) Rejection Sensitivity & Emotional Regulation

(42:15) Time Blindness, Procrastination, and Productivity

(50:05) The Entrepreneurial Strengths of ADHD

(57:20) Final Advice: Turning ADHD Into a Superpower

Do you see ADHD as more of a struggle or a superpower in your life? Share your thoughts in the comments below.

Connect with Jheri on

Instagram: https://www.instagram.com/msjherisouth/

YouTube: https://www.youtube.com/@JheriSouth

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

The way you picture yourself in the future could be the single biggest factor in how much you sell right now. In this episode of Sell Anything, JL sits down with Ken Adams, a high-level mental programmer who uses NLP to help sales professionals and entrepreneurs rewire their subconscious for peak performance. From years in linguistics and behavioral research to transforming clients through UPGRD methods, Ken has built a reputation for turning mental roadblocks into sales breakthroughs.

Together, they explore the direct connection between your future self-image and current sales results, the science of how observation shapes reality, and why most salespeople are unknowingly trapped in “success-burnout” loops. Ken shares how to lower performance anxiety, break sabotaging patterns, and install the mindset of a top closer , so you can sell from confidence instead of fear. This is practical, science-backed sales psychology that can change the way you win business forever.

Chapters

(00:00) Introduction

(02:22) Ken’s Journey From Linguistics to Mental Programming

(08:56) Why Motivation Beats Capability in Sales Performance

(10:47) The Affective Filter: Lowering Anxiety to Sell Better

(16:25) Sales as a New Language, And How to Learn It Faster

(18:24) The Emotion Transfer That Makes Sales “Feel Right”

(24:58) Changing the Facts in Your Mind to Change Results

(34:43) The Success-Burnout Loop That Sabotages Closers

(38:34) Collapsing Time: Bringing Your Future Sales Self to Now

(44:41) How to Be Fully Sold on Yourself

Take the Loop Quiz: https://loop.upgrd.com/

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect With Ken on Instagram: https://www.instagram.com/kenny_c_adams