Ever wonder how hard work and integrity could be the real secret to closing deals? Bird Dog trainer and entrepreneur Tyce Erickson breaks down the surprising overlap between customer service, sales, and training animals, and why passion makes all the difference.

In this episode of the Sell Anything Podcast, Tyce shares how lessons from selling cars, training dogs, and chasing down opportunities shaped his success as a business owner. From mastering client relationships to building a career around something you love, this conversation is packed with real-world strategies for sales pros and entrepreneurs.

Tyce Erickson, founder of Utah Bird Dog Training, has spent nearly two decades refining his craft. His story proves that passion, service, and integrity aren’t just nice ideas, they’re the foundation for lasting success in business.

Chapters

(00:00) Introduction to Tyce Erickson

(01:52) From Bagger to Boss: An Entrepreneurial Journey

(05:36) Adventures and Challenges in Hawaii

(12:04) Family Dynamics and the Entrepreneurial Spirit

(14:31) From Cars to Canines: Transitioning to Dog Training

(21:45) Lessons from the Dealership: Service and Integrity

(37:37) Passion, Purpose, and Animal Training

You can outwork the competition and still end up broke. If you're great at selling but struggle with building wealth, this episode is for you. We uncover why emotional intelligence, financial literacy, and mentorship aren’t just soft skills. They’re sales weapons. This conversation will challenge how you think about money, your mindset, and your role as a salesperson in control of your future.

Our guest, Scott Henderson, founder of Herder X Capital, built his business in hard money lending by mastering both numbers and people. He reveals how mentorship shaped his career, the financial habits every high-performer needs, and why you must invest only in what you actually understand. Whether you're in real estate, sales, or scaling your own company—this episode delivers tools you can act on now.

Chapters:

(00:00) Why Most Salespeople Stay Broke

(02:01) Mentorship in Real Estate: Leverage or Limitation?

(07:37) Selling with Purpose: Changing Lives in Jamaica

(11:33) Sales as a Mirror: Self-Discovery Through the Close

(19:47) Pivot Points: How to Reinvent Yourself in Sales

(24:23) Family Pressure & Finances: The Hidden Sales Struggle

(26:41) The Wealth Equation: Literacy, Discipline, and Long-Term Play

You think sales is about pitching? Think again. The highest performers in sales, real estate, and even combat sports all leverage one key principle: psychological momentum. In this episode, former teacher, martial arts champion, and now real estate investor Scott Garcia reveals how mastering mindset, goal-setting, and integrity can 10X your success in sales and beyond. Scott’s journey from wrestling mats to multimillion-dollar deals will change how you approach sales, business, and personal growth forever.

Chapters:

(00:00) Welcome

(01:47) Scott Garcia's Story

(09:26) Unconventional Real Estate Deals

(22:06) Door-to-Door Sales Success Stories

(23:42) The Art of Selling in Real Estate

(25:27) The Power of Commitment

(35:46) The Value of Selling Skills

Struggling to close more deals? Master the triad of selling—prospect, product, and communication—to transform your approach. In this episode, JL breaks down how emotional intelligence and psychology influence every sale and how you can use them to your advantage.

Success in sales isn’t just about having the best product—it’s about understanding your ideal customer and guiding them through a buying decision. People buy based on emotion and justify with logic. This episode unpacks the psychology behind decision-making, helping you sharpen your persuasion skills and influence prospects more effectively.

Chapters:

00:00 – Introduction: Why Sales Is About Psychology

02:15 – The Triad of Selling: Prospect, Product, and Communication

06:40 – Understanding Your Ideal Customer and Their Pain Points

Are you unknowingly sabotaging your success? In this episode, we dive into the psychology of persuasion, the power of self-image in sales, and how to market yourself without fear. Former NFL player turned fitness entrepreneur John Madsen reveals how shifting his mindset—from playing in the league to dominating the fitness industry—helped him build a fifty million dollar fitness empire. He breaks down the exact strategies he used to go from undrafted to unstoppable, opening gyms, leveraging digital marketing, and overcoming limiting beliefs to win in both business and life. We explore the role of confidence in sales, how to eliminate fear of judgment, and why self-perception dictates success.

Chapters

(00:00) Intro – Why Every Conversation is a Pitch

(05:15) From Passion to Strength: How to Build a High-Impact Business

(23:42) Money Mindset – The Key to Selling Yourself at a Higher Level

(25:25) Own Your Identity: Selling with Confidence & No Apologies

(36:20) The Evolution of Marketing – What Works NOW

(40:21) Fear of Judgment? Here’s How to Crush It

(42:12) Turning Fear into Growth & Sales Success

(55:20) Building Trust & Power Couples

Master the science of attention! Discover how top creators captivate audiences, the hidden psychology behind viral videos, and why humor and fear are the ultimate sales tools. In this episode, we break down the psychology of attention and what it takes to create videos that hook viewers instantly. Learn why humor and fear are the secret weapons of top marketers, how digital surveillance influences consumer behavior, and why the first few seconds of your content determine everything. Whether you're selling a product, a story, or an idea—this episode will equip you with the tools to capture attention and convert viewers into loyal followers.

Brady Edwards, founder of BIGGEST AGENCY and former creative force behind MrBeast’s viral empire, shares insider knowledge on what works in content creation and digital marketing. With experience scaling MrBeast from 25M to 75M subscribers and crafting content that generated billions of views, Brady knows what it takes to cut through the noise. His insights on storytelling, the attention economy, and resilience in sales will transform how you approach content and brand building.

Chapters:

(00:00) Introduction

(03:00) Accountability & Attention in Sales

(11:46) The Science of Effective Advertising

(14:31) Digital Surveillance & Content Creation

(22:15) Privacy vs. Convenience in Ads

(24:19) Sales, Resilience & Personal Growth

(45:09) Cultural Shifts & Digital Trends

Sales isn’t just about talking—it’s about transferring emotions, reading the unconscious, and mastering persuasion. In this episode, we break down the psychology of high-ticket sales with Michael Mahoney, a performance coach at UPGRD® and the CEO of Edutive. With a background in real estate, wholesaling, and high-stakes deal-making, Michael shares how poker strategies sharpen emotional intelligence, the power of NLP in communication, and why identifying hidden problems is the key to closing more deals. Michael’s expertise in negotiation, persuasion, and subconscious influence has helped countless professionals shatter barriers and elevate their sales game. He explains how embedded suggestions subtly rewire buyer behavior and why understanding the unconscious mind is critical to mastering persuasion. If you want to close more deals, build trust faster, and control conversations with precision, this episode is for you.

Chapters:

(00:00) Introduction

(01:35) Balancing Family and Business

(13:23) Poker Strategies That Give You a Sales Edge

(27:32) Mastering High-Ticket Sales Psychology

(36:40) The Power of Embedded Suggestions & NLP

(40:32) Bridging Conscious and Unconscious Minds in Sales

(46:46) Emotional Intelligence: The Hidden Sales Superpower

Unlock the secret to closing deals by transforming your mindset—discover the psychological strategies that break sales barriers and drive exponential business growth. In this episode, we dive deep into the art of transcending limitations and harnessing a strategic mindset to elevate your sales performance. Learn how to shift from a scarcity mentality to an abundance mindset, streamline your mental blueprint for success, and leverage powerful emotional connections to close more deals. This episode is packed with actionable tactics and persuasive insights that entrepreneurs, marketers, and professionals can implement immediately to boost their revenue.

Meet William Lam, the visionary founder of UPGRD®, whose innovative 65-step methodology has revolutionized mental performance and human optimization. With credentials as an American Board Certified Hypnotherapy Instructor and NLP Certified Trainer, William shares his groundbreaking approach to mastering the mental and emotional realms of sales. His expertise, featured in top outlets like USA Today, Forbes, and Entrepreneur, brings a fresh perspective to overcoming limiting beliefs and achieving breakthrough success in business.

Chapters:

(00:00) Intro

(02:42) Mental Blueprint for Success

(12:30) Abundance Mindset

(16:33) Confidence in Growth

(28:39) Clarity in Sales

(52:40) Leveraging Resources

(54:50) Transformative Training

What separates top entrepreneurs from the rest? It’s not just talent—it’s how well they sell their vision. In this episode, we break down the intersection of B2B and B2C sales, the psychology behind high-converting event marketing, and what it truly takes to build a multi-million dollar brand from the ground up. Learn from Dallin Rogers, the visionary behind FITCON, as he shares his journey from fitness enthusiast to scaling one of the largest fitness expos in the U.S. Discover how sales, marketing, and purpose-driven leadership create lasting impact, and why emotional intelligence is the key to closing deals, growing events, and building a thriving business.

Chapters

00:00 – Introduction: Selling is Everything

02:10 – B2B vs. B2C Sales: What Most Get Wrong

12:50 – How to Market and Sell Out Events

22:41 – From Passion to Profit: Building FITCON

32:42 – Success Beyond Money: Finding Real Fulfillment

36:00 – Vision and Leadership: Selling the Dream

49:40 – Fitness Event Marketing: Strategies That Work

What if every interaction in your life was a sales pitch? Sales isn’t just about business—it’s about life. Every conversation, negotiation, and opportunity hinges on your ability to persuade, connect, and communicate effectively. In this episode, we explore how the power of asking can transform your career, relationships, and mindset. Learn why rejection isn’t failure but clarity, and discover how the principles of sales create stronger connections and drive personal growth. Whether you’re an entrepreneur, marketer, or just looking to master the art of influence, this episode will change how you see sales forever.

Chapters

00:00 – Introduction: Why Sales is Everything

01:38 – The Power of Asking: Get More by Just Asking

04:51 – Sales as a Life Framework: The Psychology of Influence