Sell Anything

Could your ability to close more deals have less to do with your pitch, and everything to do with who you know you truly are? In this episode of Sell Anything, JL sits down with Kelsey Edwards, an actress, singer-songwriter, and creative coach who has helped 1000’s of creators build magnetic personal brands. With over 20 years in the industry and a deep understanding of mindset, Kelsey shares how fear, identity, and subconscious beliefs quietly shape how we show up, and how well we sell.

Together, they cover the link between self-perception and sales performance, why creators and closers alike fear visibility, and how nervous system regulation can directly influence becoming a brand that stands out. Whether you’re in sales, coaching, content, or leadership, this is the mindset shift that can generate a more fulfilling sense of success.

Chapters

(00:00) Introduction

(06:11) Owning Your Multi-Hyphenate Identity

(12:27) Kelsey's Personal Narrative(Fear of Being Seen)

(17:04) The Power Of Failing Publicly And Rewriting Your Story

(22:48) Reprogramming Identity Through Nervous System Work

(26:04) Sales, Judgment, and Building Confidence On Camera

(30:10) Planting Your Flag: Handling Hate And Standing In Truth

(36:27) Universal Truths, Perception, And Authentic Sales Strategy

(42:32) Why The Most Authentic Brand Always Wins

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect With Kelsey

On Instagram: https://www.instagram.com/kelseymarieedwards/

On youtube: https://www.youtube.com/@KelseyEdwards/featured

Would you really be willing to leave your job and take a massive risk to start something of your own? In this episode of Sell Anything, JL sits down with Joseph Durfey, a former sales executive who walked away from a secure corporate role to open one of the first Crumbl franchises in Texas. Joe shares the sacrifices he made, like selling his house to fund the dream, and the strategic mindset he used to protect his downside while giving his family a shot at something bigger.

This isn’t just one success story. It’s a look at how franchising can offer a practical path to ownership without starting from scratch. Joe breaks down how to weigh risk, align your strengths with the right opportunity, and move forward when certainty isn’t guaranteed.

Chapters

(00:00) Introduction

(05:58) Why The 9-to-5 Stopped Making Sense

(14:42) Cold Calling A New Industry And Landing A Massive Deal

(18:32) Fragile Success: Why It Still Feels Risky

(23:57) Siberian Sales Origin Story

(30:16) How Hunting In Africa Ties To Entrepreneurship

(40:11) How Hunting Mirrors High-Stakes Sales

(43:15) Number 1 Lesson For Leaving The 9-5

(47:24) Why Entrepreneurship Might Not Be For Everyone

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

When Moose Bingham tore his knee, it ended his football career, but this horrible injury caused him to pivot to an even more fulfilling path. In this episode of Sell Anything, JL explores how that moment helped Moose build War Room, a CRM that now supports recruiting operations at over 40 top college football programs. Moose explains how recruiting isn’t that different from sales, it’s about knowing who you're talking to, what they value, and whether or not they’re the right fit.

This episode isn’t about flashy tactics or pressure-heavy closes. It’s about staying grounded in what matters; how trust multiplies revenue, how clarity transforms a cold prospect into a lifelong client, and understanding that the best opportunities often come after things don’t go as planned.

Chapters

(00:00) Introduction

(06:45) The Founding Of War Room: Vision-Driven Sales

(14:55) Selling With The Honor Code As A Strategic Advantage

(21:52) What College Teams Teach Us About Leadership

(29:00) How Setbacks Build Sales Skills That Stick

(37:47) Why Are Football And Sales the Same Thing

(46:49) The “Top 10 Rule” That Drives Every Sales Win

(53:30) Self-Belief: The Foundation Of Every Close

(57:48) Set Goals That Align With Who You Are

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Most sales fall apart because the conversation skips the steps that build real trust. In this solo episode of Sell Anything, JL Van Zyverden breaks down the “Pit to Peak” method, a simple, powerful framework built on empathy, clarity, and confidence. Learn how to help your prospect uncover their pain (the Pit), visualize their desired outcome (the Peak), trust your solution (the Path), and feel invited into action (the Pitch). JL explains why emotional connection always beats clever scripts, how to pitch without ever pushing, and why belief in yourself is the foundation of every close. No matter your product or service, this episode will give you the psychological edge to sell anything with integrity.

Chapters:

(00:00) Introduction

(03:18) Using Sensory Questions to Build Emotional Rapport

(04:49) Selling Through Vision

(06:13) The Bridge Between Problem and Solution

(08:18) The Pitch: Invitation, Not Obligation

(12:22) Why You Must Be Sold on Yourself

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

The biggest threat to your success isn’t a bad plan, it's hesitation. In this episode of Sell Anything, JL Van Zyverden sits down with serial entrepreneur and former door-to-door sales leader Jonny Johnson to unpack what really drives long-term success in sales, business, and life. It’s not charisma. It’s not capital. It’s commitment. From the power of emotional intelligence to scaling a 7-figure apparel company without a single salesperson or marketing dollar, this conversation is a no-fluff blueprint on how to create urgency, deliver consistently, and build trust that scales.

Jonny Johnson brings the raw, real-world experience of someone who’s knocked thousands of doors, failed publicly, bootstrapped from a cluttered basement, and still found a way to win. He shares how reading people at the door taught him everything about persuasion and overdelivering after the sale. Whether you're in sales, starting a side hustle, or scaling a brand, Jonny’s mindset, stories, and “do what you say, even when it sucks” philosophy will help you trade perfectionism for action, fear for faith, and ideas for results

Chapters:

(00:00) Introduction

(01:55) Entrepreneurship And The Desire For Freedom

(08:29) The Truth About Commitment (And Why Most Quit Early)

(12:40) From Failing Landscaper To Sales Leader

(20:30) Growing A Company With $0 In Marketing

(25:13) Incorporating Family Into Business

(32:13) The Power Of Overdelivering

(36:53) The Key To Success Is Getting Started

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcast

Struggling to close consistently? It’s not your pitch, or product; It’s your energy. In this episode of Sell Anything, JL and Kevin Trost (founder and president of Amenify, an AI-driven platform transforming home service sales) uncover what really drives elite performance in sales and entrepreneurship. It’s not just about overcoming objections, it’s about creating urgency with authentic energy, building credibility through integrity, and mastering the art of emotional influence.

Together they break down the psychology behind how to create credibility even on day one, and why the "one more" mindset is the ultimate separator in sales. From his door-to-door roots to today’s scalable systems, Kevin proves that belief, not scripts, closes deals. If you’ve ever felt stuck between what you know you can do and what you're actually producing, this episode bridges that gap. You'll leave with clarity, conviction, and the frameworks to stop chasing and start closing.

Chapters

(00:00) Introduction

(02:08) Door-to-Door Sales: The Ultimate Growth Accelerator

(05:42) Turn Adversity Into Fuel: Rewriting Your Story

(08:47) Leadership Without the Title: Influence Starts Inside

(15:53) Credibility + Urgency = Sales

(20:10) The #1 Way to Create Urgency Without Pressure

(24:16) How to Build Instant Credibility as a New Salesperson

(27:52) Why Integrity Is the Foundation of Persuasion

(32:46) One More Door: The Mindset Behind High Performers

(40:58) Sales Story: How a Zero-Sale Day Became a Defining Win

Connect with JL on Instagram: ⁠https://www.instagram.com/sellanythingpodcast

Surprisingly, Sales isn’t just about closing deals, it’s about how you lead,encourage, and build the Team around you. This episode explores how to overcome the stigma around selling by reframing it as a path to leadership and growth. It breaks down how to turn ego into productive drive, lead through influence rather than title, and build a sales culture that performs without constant oversight. You’ll learn how to handle top performers who hurt team morale, remove the victim mindset that slows down momentum, and create a culture where recognition is earned, not assumed. 

JL sits down with Kevin Trost, founder and president of Amenify, an AI-driven platform optimizing appointment booking and follow-up in the home services industry. From door-to-door beginnings to leading national sales teams, Kevin explains why the key to persuasion isn’t just tactics,it’s energy, authenticity, and the courage to reframe how you see yourself. Whether you're a founder, team lead, or individual producer, this episode delivers tactical clarity for anyone ready to scale with intent and lead without apology.

Hit follow so you never miss an episode of Sell Anything with JL Van Zyverden.

Connect the JL on Instagram: ⁠https://www.instagram.com/sellanythingpodcast

Learn how to increase sales without burning cash. In this episode of the Sell Anything Podcast, JL van Zyverden sits down with Jeremy Brockbank, CEO of Volcanic Retail, to reveal sales strategies that actually work in today’s fragmented market. They break down the difference between revenue and real profit, explain how to close big retail deals, and unpack the buyer psychology that drives results. Whether you're pitching big-box stores like Costco, scaling a B2B sales team, or launching your own product, this episode delivers tactical insights you won’t get from business school or generic advice.

With over 500 successful retail brand partnerships under his belt, Jeremy Brockbank brings real-world experience from leading Ant Hill Retail to over 100 straight months of profitability and building Volcanic Retail into a predictive selling platform used by top brands. From Shark Tank-backed startups to corporate buyers, he shares how to win trust, leverage ecosystems, and use data to drive smart, profitable growth. This is an unfiltered, practical breakdown of how to sell, persuade, and scale in today’s economy.

Chapters

(00:00) Introduction

(03:42) What business school won’t teach you

(08:19) Retail is fragmented - here is how to win

(13:07) Learning through unpaid failure

(17:55) Costco margins decoded

(22:40) Stop competing with everyone

(27:18) Build ecosystems, not pipelines

(33:44) How podcasting builds trust

(39:52) Volcanic Retail’s AI-powered sales engine

Hit follow so you never miss an episode of Sell Anything with JL Van Zyverden.

Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcast

Keep up with Jeremy on Instagram https://www.instagram.com/jeremyosmondbrockbank

What if your story is the most powerful sales tool you have? In this episode, JL sits down with Ryan Stream again to unpack how vulnerability, trauma, and raw truth create lasting influence. From addiction and homelessness to national stages, Ryan’s journey shows why honesty connects, how value is built through pain, and what it really takes to lead without trying to save.

This conversation covers the psychology of influence, the importance of telling the whole truth, and the difference between building a platform and building people. Ryan breaks down why storytelling matters more than polish, how speaking from scars builds credibility, and how to own your past without being defined by it. If you're serious about leading through service and selling with substance, this one will challenge and clarify.

Chapters

(00:00) Introduction

(01:15) The Thing That Fuels Everything

(07:14) Breaking Cycles, Building Futures

(10:34) What Redemption Really Looks Like

(16:00) The Moment That Changed His Direction

(21:29) When Service Hits You Deep

(25:27) Facing Pain You Don’t Talk About

(33:08) The Real Cost of Growth

(40:15) What Your Kids Will Actually Remember

(47:40) The Silent Killer of Fulfillment

(54:15) Leading Without Playing Savior

⚠️ Trigger Warning: This episode includes discussion of suicide, addiction, trauma, and violence. Viewer discretion is advised. If you're in crisis or need support, please seek help from a licensed mental health professional or call a local support line. You’re not alone.

Connect with JL

YouTube: https://www.youtube.com/@sellanythingpodcast

Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Ryan

Youtube: https://youtube.com/@ryanstreamutah

Instagram: https://www.instagram.com/ryanstream

Ryan Stream is not your average guest. He’s a man who’s been counted out, locked up, blown up, and broken -physically, mentally, and spiritually. And somehow, he’s still here… building businesses, raising leaders, speaking truth on stages, and pushing millions to stop settling and start climbing.

In this conversation, we go deep into what actually builds character. It’s not money. It’s not fame. It’s pain - and what you choose to do with it. Ryan shares the moments that cracked him open: losing his mom, facing addiction, nearly ending his life, and what pulled him back from the edge. But this isn’t a sob story. It’s a roadmap.

If you're stuck, struggling, or just tired of living below your potential - this one will hit you in the gut and wake you up. Because life is a pitch. And if you’re not selling yourself on a bigger vision, the world is happy to sell you something smaller.

Chapters

(00:00) Introduction

(02:23) The Assembly That Sparked a Dream

(05:25) Rock Bottom: Addiction, War, and the Suicide Plan

(11:51) What Saved His Marriage (and His Life)

(13:16) Step One: Brutal Self-Evaluation

(20:36) Standards, Darkness, and the Power of Truth

(24:13) Accountability Most People Run From

(31:09) Belief When Nobody Believes in You

(38:55) From Hate to Fuel: The Mindset Shift

(49:02) Faith, Fatherhood & Emotional Integrity

(57:17) Purpose, Planning, and the Long Climb Back

(01:06:15) Leadership, Legacy, and Raising the Next Generation

(01:15:00) Final Challenge to the Listener

⚠️ Trigger Warning: This episode includes discussion of suicide, addiction, trauma, and violence. Viewer discretion is advised. If you're in crisis or need support, please seek help from a licensed mental health professional or call a local support line. You’re not alone.

Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect With Ryan's YouTube: @ryanstreamutah 

Instagram: https://www.instagram.com/ryanstream

Website: https://www.ryanstreamlive.com