Sell More Merch

Heard of the Here for Good movement yet? It's the brilliant brainchild of Sloan Coleman, "Monster Marketer" at St. Louis-based screen-printing shop Tiny Little Monster.

Here for Good fundraising Stores are popping up all across the decorated-apparel industry, as screen printers imprint T-shirts with local businesses' logos: Half the proceeds go to support the local business and the other half helps keep the printer afloat.

Coleman launched Tiny Little Monster's Here for Good store, effectively springboarding a grassroots movement to do good in our communities during the COVID-19 outbreak. We talk to Sloan about the most surprising things she's learned from jump-starting this do-good movement—and how other shop owners can gain the most traction from this fundraising opportunity. Ultimately, it's still going to be smaller decorators vs. larger e-commerce corporations like Tee Spring and Custom Ink, so Sloan weighs in about what shifts decorators should consider when they look ahead to doing business in the post-coronavirus economy.

We're hoping that Here for Good truly is a movement, that while rising from a crisis, endures after things settle into a "new normal."

Learn more about InkSoft's online t-shirt fundraising stores.

Be sure to give Tiny Little Monster a follow on Instagram @tinylittlemonster

Check out Sloan's book recommendation: James Altucher's Choose Yourself!

In this episode of InkSoft's Sell More Merch Podcast, we are joined by Nathan Anderson of FM Expressions. Nathan shares his experience and insights into the use cases and opportunities that custom heat transfers offer to print shops and apparel decorators.  

To learn more about FM Expressions and to create your free account and get a free heat transfer sample pack go to https://www.inksoft.com/custom-heat-transfers

In this episode of InkSoft's SellMoreMerch podcast, we are joined by Jeremy Picker of AMB3R, a Colorado-based apparel design firm. Jeremy shares his insights into how to apparel decorators and prints shops can leverage the outsourcing of products and services outside of core competency to provide more value and grow revenue. 

Listen in as InkSoft's Director of Marketing Kevin Houchin shares his best insights on copyright and trademark law specific to apparel decorators and print shops. 

In this episode of InkSoft’s #SellMoreMerch podcast, we are joined by shipping expert Cody DeArmond, Director of Sales at ShipStation. ShipStation is the leading web-based shipping software that helps online retailers streamline their order fulfillment, wherever they sell and however they ship.

Listen in as Cody shares tips and tricks to help you streamline and automate your shipping processes. Cody also shares best practices on: 

P.S. Did you know InkSoft is integrated with ShipStation?

This integration automatically sends shipping details from InkSoft generated orders to your ShipStation account. This allows you to leverage ShipStation’s sophisticated automation features to help you shave hours off your shipping process and will save you money with discounted USPS rates and a free USPS postage provider account.

Not using ShipStation to save time and money? Try it for free for 30-days! Visit: https://info.shipstation.com/inksoft

In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned. 

Listen now to hear how:

One of the most powerful ( and most accessible) ways to grow revenue is to boost your average order value. Calculate your AOV by dividing your total revenue by the number of orders in the same period. In this episode, we share fives ways to increase your AOV. 

A 'Remote Day' is a dedicated day each week to focus on the things that matter most to growing and improving your printing business. Remote means you are NOT in your office as usual. By working from a dedicated space, you can concentrate and 'pattern interrupt' to get the most from your time.  

By providing a window into what it takes to produce printed goods, you can help customers understand (and appreciate) the value you create. 

In this episode, we explore how to take full advantage of Operational Transparent. In doing so, you are likely to increase customer satisfaction, reduce pricing resistance, and develop customer loyalty. 

How quickly do you respond to prospective customers? What trust are you establishing with prospective customers? In this episode, we explore how speed and action can help you win more business.