In this week's show, we're diving into the art of turning your B-to-B webinar crowd into loyal clients—yep, those post-webinar dealers are in sight! Next, I've got some fresh ideas to kick off your sales year with momentum, even if your coffee game is still on holiday break. Marketers, ever wondered how to make chocolate irresistible at the top-of-funnel? We’ll unwrap that. Plus, I’ll break down the standout wisdom from my chat with Ryan Ruud—spoiler: don’t let AI do all your heavy lifting. And finally, leaders, we’ll talk about what it really takes to build a powerhouse sales team—because talent alone isn’t the magic ingredient.