Sell Well: Helping Agencies Close More Deals and Grow Revenue

I'm a big fan of sending Looms along with proposals, and I believe emailing a proposal, or talking through numbers on that first call, can kill a deal even when you have amazing value to add. That's what we're getting into today. I'm giving you a high level look at what a Loom proposal can cover, from personalizing it to their exact call outs to how you handle the close, and why walking someone through pricing on video changes the entire tone of a deal. Plus the very unhinged thing I do the second someone opens the video.

Work with me at suzieconsoli.com.

Most of what I talk about on this show is how to close more deals. This episode is the opposite. I'm walking through the four client red flags that would make me walk away before I ever sign the contract, no matter how good the budget looks. Spoiler alert: it's not just about creepy vibes on a sales call, though we're covering that too. It's about expectations that were never mine to carry, resentment that shows up before the work even starts, and a pattern I now watch for before I say yes to anyone. These are the clients I signed and regretted, and I'd rather you learn from my mistakes than make your own. 

Work with me 1:1 at suzieconsoli.com.

I hate the sales advice that says when someone tells you the price is too high, you should ask them "what's the cost of your future?" It's fear tactics dressed up as strategy, and it doesn't work. I know because I've been on the receiving end of that exact line, and it made me want to hang up immediately.

This week a coaching client brought up price objections, and it got me thinking about what's actually happening in that moment. A price objection isn't really about money. It's an emotional collision. You're feeling either angry, because you feel misunderstood, or insecure, and ready to discount yourself into oblivion. And the client on the other end of that call is having their own emotional moment too, usually rooted in the exact same insecurity.

In this episode I break down the two types of people behind "I can't afford this right now," why matching their emotional energy is the worst thing you can do, and the exact questions I ask to figure out what's really going on before I ever talk about price.

 Work with me at suzieconsoli.com.

My very first intern is on the show with me today, except now she runs her own thriving design studio. I put Abby on the spot for a live, no-prep coaching session so you could hear exactly what it sounds like when I work with a client in real time.

In this super speed, rapid fire session we get into her offers, her pricing, and the one thing that's capping her growth right now. Plus the story of how a phone call about filing an LLC turned into an actual business (her parents literally bought her the domain for Christmas).

Thing you might want to dive into your own business together? Let's chat.

Check out Abby's work.

I am not a spreadsheet girly. I'm a salesperson, always have been, numbers were the thing I dealt with after the fun part was over. But my husband David built me a tool early on that changed how I ran my business, and it's the exact same one that took me from $800 a month to seven figures. I still use it every single day. Today I'm breaking down what forecasting actually is, why it's not just a VP with a finance team thing, and the three decisions it hands you the second you start doing it daily. When to hit the gas. When to cut costs. When it's actually time to hire. 

Grab the exact tool plus a quick Loom walkthrough free at suzieconsoli.com/tracker.

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I scrapped the episode I had planned this week because the same question kept coming up on multiple  coaching calls this week. 

"Who am I, if this business doesn't work out?"

I know that sounds like a mindset guru thing, but stick with me, because getting this wrong is quietly costing you sales calls, and getting it right will change how you show up in your business completely. 

Head to suzieconsoli.com if you want to talk through where you're getting stuck.

Most business owners don't hire a VA with a plan. They hire one because they're overwhelmed, hand off whatever feels urgent that day, and a few months later they're frustrated and convinced the VA just isn't cutting it. Here's the truth: it's rarely the VA. It's that nobody set them up to succeed in the first place. I'm walking through three steps to bring on a VA the right way, plus three sales tasks you can hand off immediately if you're overwhelmed and not sure where to start. Follow up, proposals, and contracts and invoicing don't need to live on your plate forever. They just need a process before they leave your hands.

Ready to build a sales process that doesn't depend on you doing everything? Head to suzieconsoli.com.

Everybody keeps telling me LinkedIn outreach is dead. I hear it from my clients constantly, usually right after they forward me another one of those cringey DMs that opens with "we both went to college" and ends with a calendar link. So I phoned a friend who is booking calls and signing clients on LinkedIn every single week, and I asked him to make his case.

Oaken Mulholland coaches agency owners, coaches, and consultants on how to land three to five sales calls a week using LinkedIn in about an hour a day. In this one he breaks down why all those bad DMs are actually good news for you, the two zones where leads go to die (the pitch slap and the chit chat), and the simple three-part framework he uses to start a real conversation without sounding like a robot or a flatterer.

We also get into the part most people get wrong: thinking content alone will save them, or that they need a huge following to make any of this work. Oaken shares the story of a client in one of the least engaged niches imaginable who booked 17 calls in his first month with under a thousand followers. If you have ever felt like outreach is either sleazy or pointless, this conversation will change how you think about it.

Work with Oaken.

 Work with me at suzieconsoli.com.

My client Jasmine sent me a voice note this week that stopped me in my tracks. Her prospects are dropping her proposals into ChatGPT and Claude, then firing back giant lists of questions she has never gotten before, half of which do not even matter. And once people sign? They start handing over AI slop as briefs and acting shocked when the work comes back looking exactly like what they sent. AI is in the sale and in the client relationship now, and it is not going anywhere. In this one I play you Jasmine's actual voice note, then break down how I handle all of it. The call close that makes the laundry list disappear, and the four moves that keep client slop out of your deliverables.

Two Call Close

 Work with me at suzieconsoli.com.

Check out Jasmine and DRLN Marketing.

There is a client on your roster right now that you are quietly losing money on, and I'd bet it's not the one you'd guess. It's not your cheapest client, and it's not your most demanding one. It's a very specific combination of the two that wrecks your margin without ever showing up on an invoice. In this episode I'm handing you the ten-minute exercise I use to grade an entire client list and see exactly who deserves more of you and who has been costing you more than they pay. Grab a pen. We're going to find the one group you need to let go of before the next quarter starts.

Work with me 1:1 at suzieconsoli.com.