Sell Well: Helping Agencies Close More Deals and Grow Revenue

A few years ago I had a client who drove me up the wall. Endless revisions, constant tweaks, the kind of name that made my stomach drop every time it hit my inbox. I was convinced she was the problem and I was this close to firing her. Then a mentor asked me one question that flipped the whole thing on its head, and I walked away making more money and actually enjoying the work again.

In this episode I'm breaking down the exact reframe that changed how I look at difficult clients, the question you should ask yourself before you draft that breakup email, and how to handle it if the client pushes back on the ask. I'm also drawing a hard line between the client who's merely annoying and the one who's genuinely toxic, because one of those you can fix with a number and the other you can't.

Work with me 1:1 at suzieconsoli.com.

We are back with another Monday Money Myth with Jason Medlin, fractional CFO, accountant, and tax strategist. Today's myth: I think my business might be set up incorrectly and it's too late to fix it. Spoiler alert, that's absolutely not true. We talk about why the way you structure your business matters, why most small business owners should be in an LLC, the compliance tasks that come with it, and what actually happens when things slip. Jason breaks down how to find out where you stand right now, what those scary dissolution letters really mean, and why it's never too late to course correct. Spoiler: it's way simpler than you think.

Chat with Jason: bottomlinecapitalllc.com 

Head to suzieconsoli.com to learn more about coaching.

Listen in on my chat with Cheyenne Buttrey of Copy Girl Co. to break down one of the most misunderstood parts of growing a service business, marketing funnels. We talk about what a funnel actually is (spoiler, you probably already have one), why bigger isn't better, and the four core building blocks that make a funnel work. Cheyenne shares when you should bootstrap your funnel versus when to bring in an expert, how to avoid the tech rabbit hole, and why your data matters way more than your software. If you've been feeling overwhelmed by funnel advice on the internet, this one's for you.

Work with Cheyenne

Watch her amazing new YouTube channel!

Back at it with another Monday Money Myth with special guest Jason Medlin, fractional CFO, accountant, and tax strategist. 

In today's myth, we are tackling *shudder* taxes. If you're like me, you would rather just not think about it until it's a problem. Spoiler alert, that's the fastest way to April shock and sadness. 

We talk about why most small business owners treat taxes like a once-a-year surprise instead of a monthly planning item, the magic 20-25% rule that actually lets you sleep at night, and why quarterly estimated payments are a game changer. Jason breaks down the difference between burying your head in the sand and actually planning ahead, and how one of those keeps you from feeling like your business didn't even do that well.

Chat with Jason: bottomlinecapitalllc.com 

Head to suzieconsoli.com to learn more about coaching.

We white labeled our branding and web process to other agencies for years, but 2023, my last year at Lawson House, is when we really saw the explosion, it added over half a million dollars in revenue. Here's what it actually is (and what it's not), why it works so well, and exactly how to implement it in your own business so you can scale without hiring more people or chasing clients one at a time.

Kicking off a new recurring series with Jason Medlin, a fractional CFO, accountant, and bookkeeper, where we debunk the money myths that keep business owners up at night. First up: if you've got cash in the bank, you're good. Spoiler alert, that's not how it works. We talk about why cashflow modeling matters, why looking ahead 12 to 13 weeks is the sweet spot for forecasting, and how understanding your actual monthly spend is the foundation for everything else. Jason breaks down the difference between retroactive bookkeeping and proactive financial planning, and why one of those actually lets you sleep at night.

Chat with Jason: bottomlinecapitalllc.com

Head to suzieconsoli.com to learn more about coaching.

Someone's going to ask for their money back, and it's going to suck. But here's the thing, you don't have to panic. I'm breaking down the four-question framework that helped me decide whether to give refunds or hold firm, and why your emotional state matters way more than your contract's fine print. Plus, the one thing you absolutely need to do before any money changes hands.

Head to suzieconsoli.com to learn more about coaching.

This week I'm phoning a friend. 

Becky Pierson Davidson runs Affinity, a boutique agency building memberships and community products. She's also one of my coaching clients. Becky's the reason this podcast exists in the first place, so I had to have her on.

Here's what I wanted to dig into with her. Most sales calls that go sideways aren't a delivery problem, they're a customer journey problem. There's a missing step between "nice to meet you" and "here's a $5,000 proposal," and that's where deals quietly die. That's exactly what we worked on together, and her close rate tells the story.

I also made her tell us about the time I told her to go find $40,000 before the end of the year, and she actually did it. We get into how she found the money, who she reached out to, and why announcing your goals publicly is one of the most underrated sales moves out there.

Becky is the kind of friend who will tell you exactly how she did it, no fluff, no gatekeeping. Press play and pretend you're on the call with us.

Check out Becky's podcast: pod.link/1817274960

Work with Becky: affinitycollective.co

Head to suzieconsoli.com to learn more about coaching.

Years ago I watched someone proudly share that they'd saved $74 on a subscription plan. And I watched the CEO of that company stop everything and ask one question that I still think about at least once a week.

Are you a comma person or a decimal person?

This episode is about that question, and honestly, it's about the moment I had to ask it of myself all over again when my laptop screen shattered and my first instinct was to go hunt for a deal on Facebook Marketplace. Fear is sneaky. It shows up dressed like responsibility. And if you're not paying attention, you'll spend 20 minutes debating a $9 tool while the real money sits right there waiting for you to go get it.

When you're staring down a big gap between where you are and where you want to be, the instinct is to zoom out, audit your funnel, rethink your messaging, figure out what's broken. But sometimes nothing is broken. Sometimes you just need a blitz.

In this episode, I break down the sales blitz: what it is, when to use it, and exactly how to execute one. You'll hear how one of my clients closed a $40K gap and doubled her revenue using three specific moves, and how you can do the same the next time you're behind on a goal.

If you've ever written off a sales target before the clock even ran out, this one's for you.