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Hey everyone! Welcome back to SellerSpeak - Ā our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Alex Sklar from Payability discusses the Return of Ad Spend (RoAS) on Amazon as well as Amazon seller financing. Alex talks in detail about how to remain profitable on Amazon, the ideal RoAS, how to calculate your ideal RoAS, and what to do when your RoAS drops.
Introduction
About the speaker
What are the steps involved in making an Amazon Seller Profitable quicker and how does Payability help?Ā
What is the ideal ROAS for a product and how do you calculate it?
Since there are a lot of costs involved such as the cost of goods, Amazon fees, and advertising, usually sellers are left with little to no money to restock. Amazon has a cash buffer for 15 days, how does Payability help in that situation?
We have seen Seller whose ROAS has dropped even when they made no changes to the product or campaign? What do you suggest?Ā At Payability, Alex focuses on connecting marketplaces, solution providers, and other industry partners to Payability's financing and accelerated payout solutions. With over 10+ years of experience in finance and accounting and 7+ years in financial technology and product development, Alex is a regular guest speaker to business communities about SMB and eCommerce finance. Having founded several businesses in his past, he especially enjoys speaking to other founders and entrepreneurs. Outside of work Alex enjoys fishing, bird watching, and playing golf.