In this episode, Michael and Sarah talk with Billy Bosworth, CEO of Dremio – a cloud data lake engine that operationalizes data lake storage and speeds up analytics processes. Billy discusses the state of modern data infrastructure, what led to the founding of Dremio, how they’re approaching selling in the cloud data lake market, and the one thing he wishes prospects knew.

Nicole Wojno Smith, VP of Marketing for Tackle, a platform that makes buying and selling software through the cloud marketplaces easier and more efficient than selling and buying directly, joins the podcast to discuss how cloud sellers and marketers can target key data points to identify top prospects, and some of the innovative tactics she’s using to create dialogue with prospects and customers.

Intricately's CTO and co-founder Fima Leshinsky joins us to share how he built the authoritative source of cloud product adoption, usage, and spend insights--and what it really takes to map the cloud. Leshinsky shares some history on the origins of Intricately, why cloud footprint data is so powerful, and how it empowers cloud sellers to accelerate their sales programs. He also discusses the history of cloud infrastructure, 2021 cloud market trends, and how today's cloud sellers can capitalize on where the cloud is headed.

DigitalOcean's CMO Carly Brantz joins the show to discuss how her team at DigitalOcean builds data-driven marketing programs to reach developers at different stages of their digital transformation. Brought to you by Intricately, the authoritative source of digital product adoption, usage, and spend data for cloud sales and marketing teams.

In this episode, Michael and Sarah welcome Geoffrey Moore, an author, speaker, advisor and legendary cloud marketer whose life's work has focused on the dynamics surrounding disruptive innovations. They discuss his seminal book, Crossing the Chasm, which unpacked the challenges startup companies face transitioning from early adopters to mainstream customers.

Welcome to selling in the cloud, a new podcast about the business of cloud sales and marketing, brought to you by Intricately, the authoritative source of product adoption, usage, and spend data for sales and marketing teams. Co-hosted by Intricately CEO and co-founder Michael Pollack and Intricately Head of Marketing Sarah E. Brown.