Selling In The Cloud

In this episode, our guest is Cate Lochead, CMO at JumpCloud, a full-stack cloud directory platform. Cate shares her approach to engaging cloud buyers and delivering value to them across their marketing lifecycle.

In this episode, our guest is Paige Johnson-Hinckley, Senior Director of Global Alliances and Go-to-Market at Qumulo. She sits down with our own Michael Pollack and Sarah E. Brown for a discussion on how cloud marketers can win with data.

In this episode, our guest is Jessica Fewless, a multi-channel marketer with over twenty years of experience in B2B marketing and sales, with an emphasis on account-based marketing (ABM). She sits down with our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's orgs can use ABM to target and engage the right buyers to grow pipeline.

In this episode, our guest is Charlene Wang, Director of Product Marketing at Coupa. She sits down with our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how her team operationalizes data, her strategy on nurturing sales partnerships, and more.

In this episode, our guest is Mary Carter, Principal Pre-Sales Solution Engineer at GoCardless. Mary has extensive experience with software implementation at Fortune 500 companies, SMBs, and startups alike. She shares her advice on how today's cloud sales and marketing teams can better work with sales engineers to improve the customer experience.

In this episode, our guest is Laura Kendall, VP of Marketing at MadKudu! She joins us for a discussion on how today's cloud marketing and sales teams can unify around data-driven revenue acceleration.

In this episode, our guest is Gali Arad Kovacs, Director of Cloud Revenue Marketing at NetApp. She shares her tried-and-true revenue-producing insights for today's go-to-market teams experimenting with partner-driven marketing.

On this week's episode, our guest is Jon Miller, CMO at Demandbase and co-founder of Marketo. Alongside our CEO Michael Pollack and VP of Marketing Sarah E. Brown, Jon discusses the evolving role of lead disqualification, the importance of thought leadership content, and how Demandbase approaches its target market.

In this episode, we're joined by Aaron Ross, author of Predictable Revenue. Listen as he joins our own Michael Pollack and Sarah E. Brown for a discussion on how cloud sellers can drive high-performance outbound prospecting.

In this episode, Marjorie Abdelkrime, VMWare's Head of Multi-Cloud, discussing problem-solving for customers, how VMWare is leading through app and cloud modernization, SaaS-first, Customer Success-driven cloud, and enabling the anywhere-workforce. She also discusses empowering technical sellers and how VMWare drives customer success across the sales cycle.