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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. B... more
FAQs about Selling In The Cloud:How many episodes does Selling In The Cloud have?The podcast currently has 36 episodes available.
July 15, 2021Cate Lochead, CMO at JumpCloud, on Delivering Value to Cloud BuyersIn this episode, our guest is Cate Lochead, CMO at JumpCloud, a full-stack cloud directory platform. Cate shares her approach to engaging cloud buyers and delivering value to them across their marketing lifecycle....more26minPlay
July 01, 2021Paige Johnson-Hinckley, Senior Director of Global Alliances and GTM at Qumulo, on How Cloud Marketers Can Win with DataIn this episode, our guest is Paige Johnson-Hinckley, Senior Director of Global Alliances and Go-to-Market at Qumulo. She sits down with our own Michael Pollack and Sarah E. Brown for a discussion on how cloud marketers can win with data....more20minPlay
June 17, 2021Jessica Fewless, Author and ABM Leader at Inverta, on How to Build Winning Revenue-Generating StrategiesIn this episode, our guest is Jessica Fewless, a multi-channel marketer with over twenty years of experience in B2B marketing and sales, with an emphasis on account-based marketing (ABM). She sits down with our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's orgs can use ABM to target and engage the right buyers to grow pipeline....more28minPlay
June 02, 2021Charlene Wang, Director of Product Marketing at Coupa, on Aligning with Sales Teams to Drive Revenue SuccessIn this episode, our guest is Charlene Wang, Director of Product Marketing at Coupa. She sits down with our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how her team operationalizes data, her strategy on nurturing sales partnerships, and more....more20minPlay
May 19, 2021Mary Carter, Principal Pre-Sales Solution Engineer at GoCardless, on How Cloud Sales and Marketing Teams Can Forge Powerful Partnerships wWith Sales EngineersIn this episode, our guest is Mary Carter, Principal Pre-Sales Solution Engineer at GoCardless. Mary has extensive experience with software implementation at Fortune 500 companies, SMBs, and startups alike. She shares her advice on how today's cloud sales and marketing teams can better work with sales engineers to improve the customer experience....more23minPlay
May 12, 2021Laura Kendall, VP of Marketing At MadKudu, On How Cloud Go-To-Market Teams Can Unify Around Revenue GenerationIn this episode, our guest is Laura Kendall, VP of Marketing at MadKudu! She joins us for a discussion on how today's cloud marketing and sales teams can unify around data-driven revenue acceleration....more26minPlay
May 05, 2021Gali Arad Kovacs, Director of Cloud Revenue Marketing at NetApp, on How Cloud Marketers Can Increase Revenue By Leveraging DataIn this episode, our guest is Gali Arad Kovacs, Director of Cloud Revenue Marketing at NetApp. She shares her tried-and-true revenue-producing insights for today's go-to-market teams experimenting with partner-driven marketing....more24minPlay
April 21, 2021Jon Miller, CMO at Demandbase, on How Cloud Leaders Can Use ABM to Increase Post-Sale RevenueOn this week's episode, our guest is Jon Miller, CMO at Demandbase and co-founder of Marketo. Alongside our CEO Michael Pollack and VP of Marketing Sarah E. Brown, Jon discusses the evolving role of lead disqualification, the importance of thought leadership content, and how Demandbase approaches its target market....more26minPlay
April 14, 2021Aaron Ross, Author of Predictable Revenue, on How Cloud Sellers Can Build High-Performing Outbound TeamsIn this episode, we're joined by Aaron Ross, author of Predictable Revenue. Listen as he joins our own Michael Pollack and Sarah E. Brown for a discussion on how cloud sellers can drive high-performance outbound prospecting....more27minPlay
April 08, 2021Marjorie Abdelkrime, Head of Multi-Cloud at VMWare, on How to Lead Technical Sellers and Drive a Successful Multi-Cloud StrategyIn this episode, Marjorie Abdelkrime, VMWare's Head of Multi-Cloud, discussing problem-solving for customers, how VMWare is leading through app and cloud modernization, SaaS-first, Customer Success-driven cloud, and enabling the anywhere-workforce. She also discusses empowering technical sellers and how VMWare drives customer success across the sales cycle....more29minPlay
FAQs about Selling In The Cloud:How many episodes does Selling In The Cloud have?The podcast currently has 36 episodes available.