"Second Opinion" with Christina Farr, Ash Zenooz MD & Luba Greenwood JD

Selling into the employer is harder than it's ever been with Included Health's Owen Tripp


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In this episode of Second Opinion, hosts Christina Farr, Ash Zenooz, and Luba Greenwood sit down with Owen Tripp, the CEO of Included Health. They discuss digital health models, the challenges and opportunities in selling directly to employers, growing digital health companies, and the potential return to a more personalized, concierge-style primary care model to actually make a difference in people's health.


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🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

YouTube: https://www.youtube.com/@ThisWontLastpodcast


SPONSORS:

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LINKS: 

Subscribe to Second Opinion Newsletter: https://secondopinion.media/ 

Thinking of selling into the employer? You probably shouldn't: https://secondopinion.media/p/thinking-of-selling-into-the-employer 

The thing that is breaking digital health is marketing: https://secondopinion.media/p/the-thing-that-is-breaking-digital


FOLLOW:

https://www.linkedin.com/in/owenwtripp/ 

https://www.linkedin.com/in/christinafarr/

https://www.linkedin.com/in/lubagreenwood/

https://www.linkedin.com/in/ashzenooz/



TIMESTAMPS:

(00:00) Intro

(01:16) Owen Tripp's journey in digital health

(02:04) Challenges in healthcare vs. other sectors

(03:29) Building a business model in healthcare

(05:07) Grand Rounds: from concept to success

(08:07) The role of AI in healthcare

(13:48) Sponsor: Awell

(14:50) Growth strategies in digital health

(17:33) Selling digital health solutions to employers

(19:10) Cancer care and digital health

(22:22) Navigating employer sales

(26:12) Utilization and awareness of digital health services

(35:01) The future of digital health and primary care

(38:57) The Debrief

...more
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"Second Opinion" with Christina Farr, Ash Zenooz MD & Luba Greenwood JDBy Christina Farr, Luba Greenwood, Ash Zenooz

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