Selling Luxury by Robin Lent and Geneviève Tour is a comprehensive guide for professionals in the luxury sales industry. The authors emphasize the importance of transitioning from traditional sales roles to becoming "Sales Ambassadors" who embody the brand's essence and connect deeply with affluent clients. The book covers essential skills such as emotional connection, personalized service, and building lasting customer relationships. It provides practical strategies to exceed customer expectations and create unique brand experiences, aiming to equip readers with the tools to succeed in the competitive luxury market.