“The rumors of my demise have been greatly exaggerated”.

It’s a quote that’s attributed to Mark Twain, who was the subject of one of the first ever celebrity death hoxes. It was basically his way of saying “Slow your roll, people. I’m still around and producing great work”.

It’s a sentiment that Natasha Sinagoga, Senior Vice President Market Sales at Ampersand, can empathize with.

Sinagoga and Ampersand are on a mission to dispel the exaggerated rumors about the demise of cable tv. The future of sports television, as they see it, is a multiscreen environment, with cable TV providers like Comcast, Cox, and Spectrum resting at the center. And for sports marketers, that produces a unique ability to reach fans wherever they are, no matter how they’re watching.

In our conversation, we dive into Natasha’s diverse career journey that began with aspirations for sportscasting before finding her niche in advertising sales. We review her experience at Ampersand, and the company's role in simplifying media buying and targeting audiences in the dynamic landscape of sports viewership. We also touch on common misconceptions about cord cutting, and where the overall consumption of television currently sits. The baseball junkie will also fill you in on which hot dogs are the best in all of MLB.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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