Tom is a sales trainer, coach and author of “The SOHO Solution: 21 Selling Strategies for Growing Your Small Business”. For more than ten years, he has been working with companies including Marie France Bodyline, National Geographic Explorer and SingTel to help them increase sales. Tom is always exploring and discovering new sales tools that can benefit sales professionals. Tom is here to kick start a four-part series on ‘Selling Strategies for SMEs' and the first episode is about “Customer Fundamentals”.

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