Selling sustainable fashion and how to live an authentic life
Designer Roni Helou explains his approach to growing his sustainable ready-to-wear label, winning the Fashion Trust Arabia 2019 Prize and how he sources vintage and dead stock to create modular, multipurpose pieces that are meant to outlast trends.
Selling sustainable fashion and how to live an authentic life
Designer Roni Helou explains his approach to growing his sustainable ready-to-wear label, winning the Fashion Trust Arabia 2019 Prize and how he sources vintage and dead stock to create modular, multipurpose pieces that are meant to outlast trends.