In this episode of The Building Freedom Podcast, Randy speaks to Kyle Hedin, host of The Floor Academy Podcast, about selling through storytelling.

With a degree in digital filmmaking and video production, Kyle Hedin is not a likely fit in the flooring industry. However, after evaluating his skillset in June of 2015, he decided flooring was a great option. With a passion for wood working as a teen, Kyle cold called 30 contractors in his area asking for a job as an apprentice. Two companies got back to him, and after a stint at both, he was out on his own by September 2017.

While still very new and needing to learn, Hedin discovered an online community of installers on Facebook that helped him grow his hand skills. What he did notice was that not many of them understood the business side of things. In 2019 the Floor Academy Podcast was born to help craftsmen stop playing contractor and to become businessmen. Each episode is an interview with an expert in the flooring industry or their related field to provide insights into how to grow your business, save you time, and put more money in your pocket.

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