In this series, Joe Lythgoe and Ayesha Chanda from our M&A team, talk to experts from across Lewis Silkin - sharing their top tips and valuable insights – about selling creative businesses.

This time, Joe and Ayesha sit down with Paul Rajput, Partner and Head of the Corporate team. With over 20 years of experience handling transactions in the creative sector, Paul specialises in helping advertising and marketing holding companies through successful acquisitions. He shares his insights on the buyer's perspective in creative sector deals.