Selling Your Expertise: Helping Women Confidently Sell Their Skills

Selling Your Expertise: Helping Women Confidently Sell Their Skills

By Renee Hribar | Sales Coach for WomenBusinessEntrepreneurshipEducationHow ToMarketing
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Selling Your Expertise: Helping Women Confidently Sell Their Skills episodes

  • 082: How Doubt Kills Sales

    —>>https://www.askmecoach.com/

    One sale is a fluke. Ten is a business.

    Renee Hribar breaks down why so many B2B service providers and consultants stall out after selling an offer just once, mistaking early doubt for proof the offer doesn't work. Pulling from a people-watching afternoon at a Barcelona cafe, Ford's two-year road-testing process for new car models, and a story about the devil selling doubt at a yard sale, she argues that offers only become real through repetition: sell it, deliver it, refine it, ten times minimum. She also walks through a recent client call with a "web designer" who was underselling her real strategic expertise, and why she still hasn't systematized her delivery with SOPs or automations.

    Renee closes with a challenge to protect your time as fiercely as your income, and to keep practicing an offer on real people instead of second-guessing it in your head. The throughline: growth comes from reps, not perfection.

    25 min
  • 081: Avoid Scope Creep (for good)

    —>>https://www.askmecoach.com/

    One signature offer can only carry your business so far before it collapses under its own weight.

    Renee Hribar breaks down how a scary-smart client was stuck charging $3,000 for one all-in-one signature service — and how they rebuilt her business around a five-part offer ecosystem instead: a free monthly workshop as the front door, a $111 named session, a $44 low-ticket membership, a $444 roadmap session, a $3,333 build, and a $111 quarterly continued-support offer. Renee walks through why breaking one offer into a structured pipeline eliminates scope creep, increases client value, and makes revenue predictable rather than a gamble.

    The result is a business that runs on structure instead of hope, moving clients from curious to engaged to invested to transformed. Renee closes with four questions to map your own path: what brings people in, what's the first paid step, what builds momentum, and what keeps clients in your ecosystem for good.

    30 min
  • 080: Stop Giving Free Access (to your expertise)

    —>>https://www.askmecoach.com/

    When a client says "we love you" but still won't commit, is that a compliment or a stall tactic?

    Renee Hribar breaks down a real coaching session with a client who heard the classic corporate line, "We see your value, but we need to think about next steps" — and unpacks why buyers freeze even when they genuinely love you. She shows how fear and control, not skill or results, drive the hesitation and shares the exact scripted response that flipped the power dynamic. Renee also walks through a second scenario where turning a free chat into a paid session led to a $30,000 engagement, introducing her "container" framework for structuring every serious conversation with clear boundaries, pricing, and defined next steps.

    She closes with three action steps: identify your own "booty call" client, replace one free call with a paid container, and keep building new options every week. Because in sales, options equal power, and acting on that power is what turns interest into revenue.

    21 min
  • 079: Close the Sale You (almost) Lost

    —>>https://www.askmecoach.com/

    You can nail every mile marker with a prospect and still watch the deal go cold, and the reason usually has nothing to do with your pricing.

    Renee Hribar breaks down why sales calls that feel amazing in the moment so often end in "let me think about it." Using the real story of a fractional HR director whose promising lead stalled after a great call, Renee introduces the four mile markers every buyer has to cross before they say yes: proximity, reason to engage, education, and indoctrination. She shows exactly where most service providers and consultants skip steps, then walks through a four-step fix, starting the sale before the call even happens, ditching generic discovery questions for research-backed ones, bridging naturally to the offer, and making that offer feel personal instead of like a menu.

    The result is a shorter, calmer sales call that actually converts, without changing who you are or lowering your price. If you have ever left a call wondering what just happened, this episode hands you the fix.

    32 min
  • 078: How To Turn Posts Into Sales Conversations

    —>>https://www.askmecoach.com/

    Posting more is not the same thing as creating more sales opportunities.

    Renee Hribar breaks down one of the biggest mistakes consultants, coaches, and service providers make when they are trying to find their next clients. Instead of using content to start conversations, they spend hours creating posts, updating websites, tweaking bios, and perfecting offers without ever inviting a real human connection. Renee explains why the post is not the goal, the conversation is the goal, and how one thoughtful question can open more doors than a month of polished content.

    This conversation is a reminder that sales do not have to feel pushy, awkward, or forced. When you create simple invitations and keep relationships warm, your content becomes a bridge to connection, trust, and future clients.

    16 min
  • 077: Write Client Proposals That Close

    —>>https://www.askmecoach.com/

    You already won the client, then your proposal talked them right back out of it.

    Renee Hribar breaks down why so many consultants and B2B service providers lose deals they had already closed. The problem isn't price or timing; it's sending a seven-page brochure full of "here's my agency" energy when the buyer has already decided they want you. Renee walks through the shift from re-selling your business to acting like the trusted advisor they hired in their head: reflect their world, diagnose before you prescribe, and give them your sharpest advice in their own words.

    Specificity is what gets you paid, and a proposal that names exactly what a client is missing beats a polished company bio every time. Rework your next proposal around their problem and watch "let me think about it" turn into "this is exactly what we needed."

    13 min
  • 076: Stop Over-Explaining and Start Closing

    —>>https://www.askmecoach.com/

    You delivered a VIP day your client loved, so why does the very next call feel like starting from scratch?

    Renee Hribar pulls apart the hidden leak in your sales process that turns great one-off offers into dead ends, and shows why selling strategy first and separately changes everything. She walks through why one-offs quietly stall your business, how decision fatigue keeps clients from saying yes, and a simple three-part follow-up call structure that bridges one project into ongoing work. You'll also hear why over-explaining costs you the close, and how to step into your trusted advisor role instead.

    The takeaway is clear; clarity closes, and confused clients never buy. Sell the strategy, guide the conversation, and watch one-off projects grow into clients who stay for years.

    22 min
  • 075: How to Sell More to Existing Clients

    —>>https://www.askmecoach.com/

    Your best upsell opportunity is already sitting in your client roster, they just don't know you can help them.

    Renee Hribar breaks down the exact reason clients go hire someone else for work you're fully capable of doing: you're letting them enter through one door and never showing them the rest of the house. Using the "referral-reliant Rachel" archetype and a real client story, Renee walks through how consultants and service providers accidentally train their clients to see them as specialists in a tiny box. The fix is simpler than you think; an infographic during onboarding, a sentence woven into a progress call, a testimonial in your email footer. Renee also introduces the PONS meeting framework (Progress, Opportunities, Next Steps) as a natural, non-pushy way to open the door to additional offers before a project ends.

    This one strategy alone could add tens of thousands of dollars per year in revenue with clients you already have. If you've ever watched a client hire someone else for something you do, this episode is the reset you need.

    25 min
  • 074: Why Your Referrals Are Not a Sales Strategy

    —>>https://www.askmecoach.com/

    You built a business that works. You just can't explain why, and that's the most dangerous place a consultant can stand.

    Renee Hribar walks through a real client scenario (meet "Rosie", a booked-out email strategist and ghostwriter with 15+ years of experience) to unpack what actually happens when successful experts hit a plateau. The culprit is almost never a lack of leads. It's invisible systems; growth that happened through referrals and word of mouth, but was never tracked, named, or understood. Renee introduces three tangible actions any consultant can take this week: a "where did they come from" audit tracing the last three clients back to their origin, a simple one-on-one outreach message that reconnects without pitching, and a "what actually works" filter to run before chasing any new strategy.

    Your next client is probably already in your network. You just haven't looked yet. This episode gives you the lens to find them.

    15 min
  • 073: Reset Your Sales Strategy

    —>>https://www.askmecoach.com/

    Clearing your calendar feels like freedom — until it doesn't.

    Renee Hribar pulls back the curtain on a real coaching conversation with a consultant who did everything right: she finished out her clients, dropped the underpriced projects, and gave herself space to think strategically. And then the doubt crept in. Through a three-step framework, Renee walks through exactly what happens in the messy middle between stopping the chaos and finding full clarity — and why the answer is never more planning, more tweaking, or a more perfect offer. It's one direction, consistent conversations, and action taken before belief arrives.

    You don't need certainty to move forward. You need direction, repetition, and the courage to start inviting before you feel ready.

    20 min

About Selling Your Expertise: Helping Women Confidently Sell Their Skills

From the publisher's feed

Sales help, business systems, client growth, and selling expertise — this podcast is for women entrepreneurs ready to confidently sell their skills, connect with aligned high ticket clients, and grow a business that feels authentic and profitable.