Send & Grow by SparkLoop

In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy.

Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences.

In this episode, Dylan & Jeremy dive into:

• The Synergy Between Newsletters and Podcasts: How Jeremy leverages this dynamic duo to build a loyal audience.
• Podcasting for Newsletter Operators: Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense.
• Practical Steps to Start Your Podcast: From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach.
• Newsletters for Podcasts: Flipping the script — the benefits of having a newsletter for your podcast.
• ...and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters!

OTHER LINKS MENTIONED
podcastmarketingacademy.com/sparkloop
Podcast Marketing Trends Explained on Apple Podcasts
Podcast Marketing Trends Explained on Spotify
Dylan on Twitter/X
Dylan on LinkedIn
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. 

In this episode, Dylan, Ryan & Jesse discuss…

• How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff
• 2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the stage for what's to come.
• 2024 Ad Market Trends & Predictions: What newsletter operators should be paying attention to in 2024. 
• Starting with Sponsorships: Whether you're at 1,000 or 100,000 subscribers, uncover the right time and strategy to introduce ads to your newsletter.
• Pricing and Performance: Learn how to set your ad rates and ensure your ads perform well, enhancing sponsor relationships and securing renewals.
• The Future of Newsletter Sponsorships: Ryan and Jesse's take on the balance between subscription and ad-supported models, and why ads can be a win-win for your content and audience.
• ...and much more!

OTHER LINKS MENTIONED
Who Sponsors Stuff
The Newsletter Conference (use code SPARKLOOP for $100 off your ticket!)
Ryan on LinkedIn
Ryan on Twitter
Jesse on LinkedIn
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm."

Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. 

In this episode, Dylan & Noor discuss…

• The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform.
• Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth.
• Content Creation: The art of curating engaging and relevant content that resonates with readers.
• Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads.
• Engagement Secrets: Maintaining an astonishing open rate and the role of visual content.
• Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting.
• ...and much more!

OTHER LINKS MENTIONED
Touristy newsletter
Noor on LinkedIn
Noor on Twitter/X
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter.  Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. 

In this episode, Dylan & Chenell discuss…

• The Genesis of Growth In Reverse: How Chenell's curiosity about newsletter monetization led to the birth of an invaluable resource.
• Research-Driven Content Creation: The meticulous process behind each deep dive and how Chenell uncovers the secrets of newsletter growth.
• The Power of Community and Networking: Chenell's strategy in leveraging social media and genuine engagement to boost her subscriber count.
• Monetization Without A Paywall: How Chenell utilizes sponsorships and coaching to sustain her newsletter, maintaining free access for her audience.
• The Future of "Growth In Reverse": Chenell’s vision for expanding her content through coaching, speaking engagements, and potentially, audio formats.
• ...and much more!

OTHER LINKS MENTIONED
Growth In Reverse newsletter
Chenell on Linkedin
Chenell on Twitter/X
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. 

But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. 

In this episode, Dylan & Tarzan discuss…

• From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.
• Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.
• Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.
• Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.
• Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years.
• ...and much more!

OTHER LINKS MENTIONED
Tarzan Kay's newsletter
Tarzan on Linkedin
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into .

Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights.

In this episode, Dylan & Tom discuss…

• Exceptional Growth: Discover how Tom leveraged his LinkedIn to amass a following of 75k.
• Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers.
• Content Mastery: How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality.
• Monetization Pathways: How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why.
• Strategic Insights for Newsletter Creators: Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement.
• ...and much more!

OTHER LINKS MENTIONED
Strategy Breakdowns newsletter
Tom Alder on Linkedin
Tom Alder on Twitter/X
Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post)
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits.

Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders.

In this episode, Dylan & Yong-Soo discuss…

• The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business.
• Building in Public: Why Yong-Soo is building First Class Founders in public—and if you should do it too.
• The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it.
• Growth Levers for Newsletters: Learn Yong-Soo's Five Growth Levers on scaling your audience & newseltter.
• Predictions for the Newsletter Space: What's next for newsletters? Yong-Soo shares his bold predictions for the industry.
• ...and much more!

Other Links Mentioned
First Class Founders newsletter
First Class Founders podcast
Yong-Soo on Twitter/X
Yong-Soo on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment.

Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. 

In this episode, Dylan, Colton, and Tyler discuss:

• How they decided to split up their roles and why.
• Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy.
• Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo.
• Whether or not you should consider a partner for your newsletter

...and much more!

Other links mentioned
Office Party newsletter
Colton on Twitter/X
Colton on LinkedIn
Tyler on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition.

Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths.

In this episode, Dylan & Bill delve into:

• The Genesis of Open Source CEO: How Bill carved a niche for this newsletter separate from his business at Athyna.
• Growth Strategies for Newsletters: Bill's approach to using social profiles, ads, and referral programs to scale up.
• Synergizing Roles: How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship.
• Content Creation Insights: Bill's take on reducing friction in the creative process and utilizing advanced tools for content research.
• Expansion and Future Plans: The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum.
• Advice for CEOs and Founders: Bill's tailored guidance for those at the helm looking to venture into newsletter creation.
• Impact Assessment: Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement.

...and much more!

Other links mentioned
Open Source CEO
Athyna
Bill on Twitter/X
Bill on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year.

In this episode, Dylan & LeQwane discuss…

• The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands.
• Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive audience—without paid advertising.
• Monetization Techniques: How LeQwane transitioned from a community-based model to integrating sponsors effectively.
• The Art of Selling a Newsletter: How LeQwane built Alerts Daily with a sale in mind from the beginning so he could attract the right buyers.
• Future Endeavors: How LeQwane's new venture is helping newsletters grow organically.

...and much more

Other links mentioned
ReachSubs.co
Alerts Daily IG
LeQwane on Twitter/X
LeQwane on LinkedIn
Dylan on Twitter/X
SparkLoop.app