Send & Grow by SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. 

Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly sponsorship opportunities with over 22k readers (his list has doubled in size since the time of this recording!).

In this episode, Justin shares why and how he started Creator Wizard—and how it's a LOT different today than just a few years ago when he began. 

We also discuss:

• how he's using backend offers to monetize his newsletter (5:09)
• the lesson he learned from losing 30k subscribers (15:10)
• key growth levers Justin's used (19:40)
• how he 5x'd newsletter subscribers in a year (22:25)
• why Creator Wizard's referral program has worked so well (26:18)  
• the returns Creator Wizard is seeing in paid growth (29:30)
• what he'd do differently if he started over today (35:00)
• his advice to newsletter operators monetizing with sponsorships (39:00)
• ....and much more!

You can find Justin Moore on Twitter, and Louis is at @louisnicholls_ . 

Other links mentioned: 

• Creator Wizard
• Creator Wizard on Twitter
• Upscribe by SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. 

Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes. 

In today's episode, we discuss:

• how they grew to 350,000 newsletter subscribers
• what Jason would do today to grow a newsletter from scratch
• the platforms they're investing in paid growth
• ....and much more!

You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ . 

Other links mentioned: 

• Podletter
• The Pour Over on Instagram

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.

Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.

In today's episode, we discuss:

• how games and puzzles fit into the newsletter format
• why publishers are starting to prioritise games and puzzles in their newsletters
• (why) should you add games to your newsletter? And how to get started

You can find Mary on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. 

Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media.

In today's episode, we discuss:

• transitioning from managing a large media brand to being a solo creator
• the value of consistency as a publisher
• how the newsletter industry and "creator economy" are likely to develop in the future

You can find Brian on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. 

Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.

Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.

We discuss:

• when should you run your first event? And why?
• how to plan your first event
• tips for improving your events and translating it into business results

You can find Sophia on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. 

Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy.

We decided to record the whole conversation — to give you an inside look at what to think about when coming up with the perfect rewards for your own referral program.

You can find Arvid on Twitter, or at TheBootstrappedFounder.com

And Louis is at @louisnicholls_ on Twitter.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.

We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:

• how important is is a media deck, really?
• how should you package your ad sales?
• what results should you be reporting to sponsors, and how?
• how did Katy approach ad sales for The Hustle?

... and much, much more.

You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside.

We jump straight into the good stuff, including:

• how The Daily Upside grew to over 300k newsletter subscribers without any social media presence
• what growth and revenue channels are working for The Daily Upside today
• what newsletter metrics is Pat paying attention to

... and much, much more.

You can find Pat on Twitter at @pat_trousdale and Louis at @louisnicholls_

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media.

We jump straight into the good stuff, including:

• how should media brands think about monetizing their email audiences?
• what growth channels worked for the AMO newsletter?
• paid subscriptions vs advertising — which revenue stream wins?

... and much, much more.

You can find Jacob on Twitter at @JayCoDon and Louis at @louisnicholls_

!!Use exclusive coupon "SENDGROW" to get 10% off your subscription to AMO!!

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter.

We jump straight into the good stuff, including:

• how to actually keep your email-list clean
• what audience growth channels are performing for Stacked Marketer right now
• what mistakes publishers make when trying to close sponsorship & advertising deals

... and much, much more.

You can find Manu on Twitter at @emanuelcinca and Louis at @louisnicholls_