A range of new titles hit the big screen this weekend with impressive results. Matthew and Simon take us through the box office, audience analysis, and marketing opportunities for Send Help, Iron Lung from Markiplier, and more on this packed episode of Behind the Screens.

Topics and times:

• Weekend box office overview - 0:40
• Send Help international box office results - 2:16
• Send Help audience analysis - 3:09
• Iron Lung international box office results - 4:48
• Iron Lung audience analysis - 5:48
• Melania box office and reception - 7:43
• Melania audience analysis - 8:46
• The Strangers: Chapter 3 pre-sales and audiences - 10:12
• Solo Mio and marketing opportunities - 12:11
• Next week - 14:46

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