Send This To Your CEO

Send This To Your CEO

By Sam Grise, Tyler Jacobson, Matt Gillespie, Aaron RosenbluthBusinessMarketing
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Send This To Your CEO episodes

  • Keeping a Customer Is Cheaper: Ways to Improve Customer Retention
    In today’s competitive tech landscape, retaining customers is as crucial as acquiring new ones.But what makes a customer stick around? And how can you turn them into advocates? Uncover the answers in our insightful episode.

    4B Marketing Director of Strategy Sam Grise and special guest Nik Sanchez, VP of Sales at Switch Automation, deliver practical tips that not only keep your clients but also turn them into vocal supporters.

    Expect to learn:

    • Practical strategies to enhance customer loyalty
    • Techniques for creating brand advocates
    • The impact of customer service on retention
    • Tools for monitoring and improving customer satisfaction
    • Innovative ways to add value and exceed expectations
      • 55 min
    • 7 Easy Tips for B2B Lead Generation and Sales Success
      In the B2B landscape, every lead counts. But, not all lead generation techniques are created equal. Some are wildly outdated, while others, though new, are shockingly inefficient. So, what’s the guaranteed path to quality leads that convert?

      In this episode, 4B Marketing Director of Strategy Sam Grise and Colliver Technology Group (CTG) Founder and President Dave Colliver breathe new life into your lead generation and sales strategies.

      We’ll help you understand how to transition from qualified leads to tangible business success seamlessly.

      Here’s a snapshot of what you’ll learn:

      • How to streamline your outreach and attract the right audience.
      • The art of nurturing and converting warm leads into paying customers.
      • Leveraging modern technologies for efficient sales funnel management.
      • The value of understanding and optimizing the buyer’s journey for maximum conversions.
      • Innovative tactics to foster brand loyalty and repeat business.
        • 54 min
      • Tech Channel Sorcery: Make Your Competition Invisible to Prospects
        Are you fighting for a voice in the increasingly competitive tech channel? Our tips will help you mute the competition giving you unfettered access to your next best customer.

        4B Marketing Director of Strategy, Sam Grise, was recently joined by Vation Ventures Vice President of Client Success, Michael Hopfinger, for an engaging discussion to help tech channel partners understand how to silence the marketplace noise to reach their ideal prospects.

        With over 30 years of combined tech channel experience, we understand that now, more than ever, the noise in the channel is deafening and only becoming louder.

        But for an industry rooted in innovation and futurism, the tech industry often clings to an antiquated marketing mindset that limits growth and positive financial outcomes.

        In this webinar, Sam Grise and Michael Hopfinger uncover what it takes to turn the volume down on your competitors so you can reach your next best customer without interference.

        Drop below to read the transcript or watch the webinar recording above to learn:

        • The importance of being first-to-mind and how to achieve that status
        • How—and why—to make your market skip the consideration funnel stage to give you a distinct competitive advantage
        • The long-term value of awareness marketing and how to navigate its challenges
        • And much more

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          42 min

        About Send This To Your CEO

        From the publisher's feed

        Struggling to stay afloat in the tech channel's swirling currents? Tune into our podcast, where 4B Marketing's VP of Strategy, Sam Grise, VP of Marketing, Tyler Jacobson, VP or Creative, Matt Gillespie, and Director of Content, Aaron Rosenbluth, peel back the layers of tech buzzwords and marketing terminology to reveal the truth behind the talk. We discuss big ideas, the latest strategies, and even some insider knowledge—because who doesn't enjoy a good insider tip? Listen often for discussions to help you keep up and get ahead. This isn’t just any tech talk; it’s your secret to tech channel mastery.