Creative Business Real Talk

Sending One "Thank You" Changed My Biz


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“You put good things out into the world, true, honest, beautiful things… and you’re not exactly sure what the return will be. And a lot of times, things beyond your wildest imagination can happen!”

- Shinah


What if one single, solitary thank you card could change the course of your ENTIRE business?


Sounds like a creative writing prompt, right?


Well, it happened to me.


If you’ve listened for a while, you know that I started Crooked Calligraphy back in January, 2016. And that my wildest dream was to have a booth at the pop-up maker’s market Unique LA.


Well, I lived that dream. I snagged my booth, built up my inventory, and sold greeting cards, prints, and gift tags. And I had an amazing time. Such an amazing time that I did another Unique LA booth six months later.  


I had such a fantastic experience doing those shows that when December rolled around, I sent a holiday/heartfelt thank you card to the woman who founded Unique LA.


… And what happened next was beyond anything I could have anticipated when I sat down to write that simple message of gratitude.


Check out this episode to learn how to write a message of gratitude that resonates — and the magic that can happen when you create that personal connection!


Tune into this episode of The Shinah Show to find out:

  • Why sending thank you cards to other business owners is such a powerful gesture — and how they can help both parties 
  • How one simple gesture can trigger a snowball effect that offers huge opportunity for your business
  • How I wound up working with Moët Hennessy only two years into running my calligraphy business


Highlights:‌ ‌

00:33  Intro

01:45  Been a rough year!

02:59  Line dancing!

04:31  My Unique LA story

09:20  What happened with the card

10:14  Digital creators summit

11:40  Live calligraphy gig & more

13:28  Glenmorangie & Dom Perignon

16:39  Ferragamo & Jo Malone

17:36  Make room for the magic to come in

18:14  Delivering the right message

21:19  Recap

 ‌

Links:‌ ‌


Learn calligraphy with me: www.freecalligraphyworkshop.com


Follow me!

Instagram: @crookedcalligraphy

Facebook: facebook.com/crookedcalligraphy 


Show notes can be found at theshinahshow.com


Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw 


Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode!

FREE WORKSHOP:

  • “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

  • Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

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Creative Business Real TalkBy Shinah Chang

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