Senior Living Pivot to Profit

As 2022 comes to a close, we take a look at the future of the sales process in senior living. Terri, Sherrie and Laurie discuss the team approach to selling and the importance of understanding your data and how this data can show you opportunities.

Michele Hughes, asset manager with Columbia Pacific Advisors, joins the show to share her insight into goal planning for 2023 and how to measure progress toward your goals.

Part six of our six-part series, "Unlocking the Keys to Senior Living Sales Success," examines conversion metrics from three unique perspectives. Sherrie Bebell looks at conversion metrics from a sales perspective, Laurie Stogniew takes a marketing angle and Terri Sullivan discusses ROI.

Part five of our six-part series, "Unlocking the Keys to Senior Living Sales Success," takes a look at perceived value. We’ll discuss your personal value as a professional and how to differentiate yourself from your competition.

Part four of our six-part series, "Unlocking the Keys to Senior Living Sales Success," is focused on discovery. Learn the elements of good discovery and why discovery is so important.

Part three of our six-part series, "Unlocking the Keys to Senior Living Sales Success," puts the spotlight on fielding the lead. This episode teaches you how to understand where your leads are coming from, and what's working and what's not working.

Part two of our six-part series, "Unlocking the Keys to Senior Living Sales Success," focuses on first impressions. This episode covers the touch points with the biggest potential impact on first impressions at Senior Living Communities and provides tips on how to maximize these opportunities.

Senior Living Pivot to Profit is back and excited to launch a six-part series, “Unlocking the Keys to Senior Living Sales Success.” Terri Sullivan, Founder & CEO of AgingChoices, Laurie Stogniew, President & CEO of Bayshore Marketing Group and Sherrie Bebell, Asset Manager with Columbia Pacific Advisors will share their expertise in the senior living space and provide actionable tips to help grow your business. The first episode focuses on investing in yourself.

Terri Sullivan, CEO & Co-Founder of AgingChoices, Laurie Stogniew, CEO & President of Bayshore Marketing Group and Sherrie Bebell, Asset Manager with Columbia Pacific Advisors, discuss the changes in buyer behavior due to the pandemic and share insights on the marketing strategies and tactics they’ve implemented that are driving results.