A sip that reunited a family—and launched a top-shelf tequila. Co-founder Debbie Medina-Gach shares how an emotional reunion with her estranged father in Jalisco sparked the idea for Señor Rio Tequila, crafted from his three-generation recipe. Inside the episode:
- One Bottle, Two Hearts—the kitchen-table tasting that healed a 30-year rift.
- Building a boutique brand after the sudden loss of Debbie’s husband and co-founder, Jonathan.
- Traditional, additive-free distilling that wins loyal fans—and zero-hangover buzz.
- How a partnership with actor Joe Mantegna helped the label grow from Arizona tastings to national shelves.
- Giving back: every bottle raises awareness for heart-health and family connection programs.
Whether you’re a spirits enthusiast, a brand-builder, or someone who believes in second chances, this heartfelt journey proves passion—and perseverance—can transform grief into greatness.
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🔗Explore heartfelt tequila tales and craft cocktail recipes in "One Bottle at a Time" at
onebottleatatimebook.com, and discover the impactful work of the We Care Crusade at
wecarecrusade.org.🔗 Explore the world of premium tequilas and discover the embodiment of family, love, and tradition at
senorrio.com. 📱 Stay connected with Senor Rio Tequila, Debbie Medina Gach, One Bottle at a Time Book, and We Care Crusade on Instagram by following their respective accounts: @senorriotequila, @debbiemedinagach, @onebottleatatimebook, @wecarecrusade. You can also find Senor Rio Tequila on Facebook.
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