Sense Per Mile

What is reputation really? Why is it important? How do you build it? If you have a good reputation, how do you maintain it? If you have a bad reputation, how do you fix it? How is it even decided if your trucking company’s reputation is good or bad? We answer all of your questions in today’s episode!"

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Guests:

Kevin Hall, CEO, CDLLife

Justin Martin, Former Driver, Content Creator

sensepermilepodcast.com

The trucking industry has a turnover problem! We asked the world's largest driver audience: 'What does the company you work for do that makes you stay?'  The #1 answer was not at all what we expected! Plus, we talk to our guests about additional strategies to help your company retain drivers 

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Guests:

Marilyn Surber, VP of Sales & Marketing, Drivers Legal Plan

Becca Mathews Client Success Retention Advisor at Tenstreet

Sponsored by:

Decker Truck Line

This week Josh and Paul go over some recent news.  Charles goes solo  to Vegas to checkout the Tenstreet User Conference

Brad Klepper - Drivers Legal Plan

Miranda Arman & Brittney Fordham - Hogan Transportation Companies

Sean Hayes - CDLLife

Robert Pierson - Mesilla Valley Transportation

Carlo Solórzano, MBA - Driver IQ

Teresa Krimbill - Tenstreet

Bryan Schafer - Decker Truckline
Amanda Worthen - Red Classic

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Sponsored by

Mesilla Valley Transportation

Charles and Paul had the opportunity to speak on stage at the ProTalk Theater during MATS 2024. We discuss the driver perspective, the company perspective, and the recruiter perspective in an attempt to bring the industry together.

On this episode we take you inside MATS and talk to some amazing people!

Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking?

s the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking.

When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode.

The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how the trucking industry can adapt.Don’t miss our LIVE coverage at MATS!

Amidst factors including an aging workforce, decreased interest from younger generations, low capacity, selective carriers, regulatory hurdles like the FMCSA clearinghouse, insurance companies rendering SAP programs useless, and average drivers opting to find gainful employment elsewhere, the prospect of a genuine driver shortage begs consideration. Could these elements create an ACTUAL scarcity in the market? Come along for the ride as we try to get to the bottom of these issues.