SEO 101

Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship,Custom Google+ URLs, linkbuilding, the Google Disavow tool and more.

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Points from Matt Cutts PubCon Keynote Speeches included
Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results.
Child pornography will be blocked significantly in all countries, not just the US.
Toolbar PageRank may or may not be fixed. The pipeline to export the quarterly data broke and Google has no immediate plans to fix it.
Mobile is going to be a key area in 2014, so pay attention to it.
Autocomplete, look to add request Autocomplete to your forms.
Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here.
Authorship 15 percent Reduction - Google is going to get picky on who they show authorship rich snippets for. So dont be surprised if yours goes away, look for ways to make yourself more authoritative. This includes rich snippets for your site...

Plus, Ross and John discuss a recent Search Engine Roundtable poll that asked Does A Manual Action Removal Impact Google Rankings? , as well as auditing issues.

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Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Reporters and Journalists; HeathCare.gov SEO issues and Google Authorship.

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Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.

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Submitting new sites to Google to crawl is still a good practice? Is it a good practice to apply the canonical tag to custom post types to build up page value of static pages. If an SEO suggests link building for your site, how many is too many?

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Calico: Google Answer for Death; Google Panda collateral damage victim speaks of experience and how close he was to suicide. There are other such discussions from the Penguin update. Lesson learned? Diversify your marketing so that Google isnt everything. How should you do that but still keep an online focus? Google is also looking to drop cookies for Ad tracking in favor of a new little-known technology they are working on called AdID.

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Why should I pay for an audit if you are just to tell me what is wrong with my site? That should be free! Google Webmaster Tools Link Update. Google Never sends warnings about web spam There is always action taken. Google Crawling Unlinked URLs to discover new content. A tongue in cheek article on Miley Cyrus and Google Trends.
Automated Content is against Google Guidelines.

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PageRank removed from Google Toolbar; Matt Cutts tweeted he is trying to come up with Ghost related puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0. Also, Ross answers a listener question on whether Does it hurt my SEO rankings to not host my website on a web server in the country I am targeting? He also refreshes on common asked issues like disavow, canonical and consolidating sites.

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Google Says Google+ Doesnt Influence Rankings; Fighting Search Spam; Ross also answers questions on Downside of Redirecting Subdomains, back links on a high PR domain and automatically generating back links, spammy comments and backlinks.

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Matt Cutts announces manual action detail in Google Webmaster Tools and in his latest video states links in Widgets must be no-followed Twitter now uses Universal Search; Ross discusses the release of the How to Setup Google Authorship: The Unofficial Manual released. How Google Enlisted Bloggers to Spread the Word About Moto X; Google Updates Page Speed Tool/ PageSpeed Insights.

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