SEO 101

John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.

Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.

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Google Places converting to Google+ Local; Google Paid Inclusion, plus Ross and John answer listener questions about Googles recent behavior against internet marketing agencies.

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Another prominent company outed for Buying Links; iAquire banned for selling links; Looking at Googles Algorithm Changes With Google Search Quality Head Amit Singhal; Yahoo launches Axis.

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Changes in SERPs Prompt Penguin 1.1 Rumors; Losing Videos on Google Places - Apparently it is a Bug; Matt Cutts on the aftermath of Penguin; aftermath of Penguin- a warning for WP users; Bing is rolling out a new look with a 3rd column integrating social.

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52 Google Algorithm Updates as we look at the recently announced released algorithm update containing 52 changes to improve search quality. Ross and John also answer a listener question on ways of building a new web site to drive a decent amount of legitimate traffic.

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March of the Google Penguin Update and how this highlights the need to have access to your Google Webmaster Tools account and view it regularly; Google Goes after Links in WordPress Themes; Google Drive? Does it matter?

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Google Over-Optimization Penalty Debate Continues; Dropped In Rankings? Googles Mistake Over Parked Domains Might Be To Blame; The Negative SEO Debate Sparks Up Again; New Matt Cutts Video on How Search Engines work; How to check your Health in Search, What are the metrics you should be watching?

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DMOZ, Linkbuilding and Over-Optimization in the mailbag; Google Webmaster Tools Sends out 20,000 Hack Warnings Today; Weird Google Crawl Errors.

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Ross and John discuss the newest Google algorithm update that plans to penalize websites deemed too optimized for SEO. They also run through what some types of over optimization may be flagged.

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Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects and shortened URLs, GWT and managing links.

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