SEO for Established Entrepreneurs: The Basic B

After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.

Constantly showing up on social media was just NOT it.

Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.

And leading to keyword rankings & even new clients! 🎉

As you’ll hear in this latest case study interview…

It’s never too late to start SEO!

The right strategy will help the right clients find you—even if you don’t have a physical location or local business presence!

Quick Links:

🔗Say hi to Jena!

🔗SEO & Grow (no, you’re not too late!)

→ Get the full show notes here!

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

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DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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Liz Chapman was already super familiar with SEO—for podcasts.

She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.

Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀

Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO.

Liz is another recent SEO & Grow graduate (my 3-month group coaching program). We chatted recently about her experience & now you get to tune in!

Discover how she navigated answering those BIG 3 Q’s, what Liz enjoyed most about the live group coaching calls, & how she’s already using data to make informed marketing decisions.

You’ll especially enjoy this conversation if you, too:

• Always optimize your clients’ stuff, but not so much your own
• Enjoy email marketing and/or podcasting—but NOT social
• Are a mom and business owner

Quick Links:

🔗SEO & Grow (party starts March 4th!)

🔗Say hi to Liz!

→ Get the full show notes here!

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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As a money coach, the foundational pieces are VERY important to Dalene Higgins.

She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!

(Me! She came to me. 🤭)

Dalene is one of the recent SEO & Grow graduates (my 3-month group coaching program). And we chatted recently about her experience! 

Discover everything from how she first heard about me to what she started optimizing for SEO first to why in the world she updated her SEO strategy twice in the program!

You’ll especially enjoy this conversation if you, too:

• Have an analytical brain
• Love a good process you can follow
• Are in a season of transition (personally or professionally)

Quick Links:

🔗SEO & Grow (party starts March 4th!)

🔗Wealthy After 40 Podcast

→ Get the full show notes here!

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.

As Angela shares—

“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”

I mean, exactly! So then the age-old question comes up… is it even possible to have both a thriving professional AND personal life?

James has this to say—

“Our main focus is on the marriage and how the marriage is the catalyst and the foundation for growing the booming business.”

I don't know if I've shared on the podcast before, but my boyfriend and I are both entrepreneurs. We are intimately familiar with just what it can look like for the business, or businesses, to be the priority. 

But with awareness + tools (like Angela & James share in this conversation, including their book Married & Magnetic), we’re able to have a much more intentional & balanced approach to both.

And while this isn’t exactly an SEO-focused episode, Angela attended one of my 🆓 workshops & I just about shouted when I heard what happened for them the very next week!

Buckle up—you’re gonna love this one!

→ Get the full show notes here!

Listen to Angela & James' new Podcast: Married & Magnetic on Apple or Spotify

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.

Time, money, and…

Not feeling “ready.” 👀

I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.

There’s having a website that’s set up to work for you and… not.

I have this conversation a lot, so I know it’s an important thing to speak to.

To really paint the picture of what can happen in a YEAR, I’m introducing you to Julia, a nutrition coach for women & moms who also weaves in mindset! And taking you behind-the-scenes of her recent Mini SEO Audit.

Tune in, take notes, & with this one—remember you’re so not alone.

Get the full show notes here!: https://brittanyherzberg.com/blog/behind-the-scenes-of-julias-mini-seo-audit

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”

That is the power of an SEO optimized case study!

Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.

And that just so happens to be exactly what I’m walking you through in this episode!

Tune in to discover:

• What case studies are & where they fit in your funnel
• Why case studies are SO much more powerful when they have SEO incorporated
• How long case studies should be & how frequently you should aim to create them
• What it actually looks like to create a case study with SEO—I’ll share my process & favorite tools
• I’m even going to share a few examples with you!

🔗 Get the full show notes here!: https://brittanyherzberg.com/blog/how-to-create-an-seo-case-study-blog-post

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.

I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!

I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.

Please know if YOU ever have questions, you can send them to me on Instagram.

For now, play & be sure to save this episode so you can easily reference it in the future!

🔗Get the full show notes here!: https://brittanyherzberg.com/blog/seo-q-and-a-blogging-coaching-and-podcast-guesting

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”

If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!

You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson.

Erin, like several other SEO & Grow students, opted to rewrite her website copy while in the program.

Her SEO journey wasn’t just about finding a sustainable marketing stragetgy—it was about setting the foundation for the success of her new online business!

You’ll discover why Erin found SEO to be a helpful tool for rewriting her website, what it was like going through the SEO & Grow program, & you’ll hear results she’s experiencing only about a month after implementation! 🎉

→ Get the full show notes here!: https://brittanyherzberg.com/blog/seo-can-help-with-website-copy-rewrite

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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Let’s get right to it because—we desperately need to talk about blogging.

Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).

Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.

That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the strategy because everyone has been so focused on social media.

So I want to address these 5 common lies about blogging. I see them roaming around the internet pretty frequently—and that’s just not necessary OR helpful to you as a business owner!

Get the full show notes here!: https://brittanyherzberg.com/blog/exposing-lies-all-about-seo-blogging

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👉 Save a seat for the January blogging workshop 

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…

I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.

→ 5 things you can do with SEO to help you get found online in 2026.

There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and blogs and websites.

Tune in, take notes, & be sure to check out the blog post linked below for the full list of resources I mention ⤵️

→ Get the full show notes here: https://brittanyherzberg.com/blog/2026-lead-gen-strategy-to-get-found-online-with-seo

👉 DM Brittany on Instagram: https://www.instagram.com/brittany_herzberg/

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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