As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.

You may not know what a “meta description” is called, but I guarantee you know what it is.

You’ve seen it before in the wild—follow me... 
→ You go to Google
→ You type something in the search bar
→ You hit enter & see all those websites & blogs

The couple of grey sentences is called a "meta description." And every website has a spot on the backend where you can plug in one of these descriptions.

Meta descriptions play a critical role in your online visibility. In this episode, I’m explaining how they can help or hurt your visibility, mistakes to avoid, and sharing 2 tips to help you craft an effective meta description for your Home page.

→ Get the full show notes here!

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