What’s actually working on social media this year? 

I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.

If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.

In this episode of the podcast, I talk about: 

• The fastest-growing platforms right now (one of them may surprise you!)
• Why Reels reach is dropping but Instagram posts are up
• How LinkedIn engagement skyrocketed by 99%
• The platforms small accounts should focus on for faster growth

...and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345

Sick of feeling like you have to create content all the time just to stay visible? Yeah, same. But here’s the good news: there’s a smarter, more sustainable way to grow your business—and it has nothing to do with grinding out more Instagram posts.

In this episode, I sit down with Jenn Zellers, an expert in sustainable marketing, to talk about how podcast guesting and summits can help you attract your dream audience, build authority, and create months of content from just one appearance.

Plus, Jenn shares a free tool to help you craft podcast interview questions in seconds!

If you’ve been thinking about guesting on podcasts but aren’t sure where to start, this episode is your roadmap.

In this episode of the podcast, we talk about:

• How to find the right podcasts and summits to speak on
• The secret to pitching podcast hosts (without getting ignored)
• How to repurpose your talks into evergreen content
• The best way to track success from speaking opportunities
• Why sustainable marketing is way better than social media burnout

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Jenn and the Visibility Ecosystem team equip established digital business owners to create a sustainable, stress-less marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations. 

Website: https://visibilityecosystem.com/ Threads: https://www.threads.net/@visibilityecosystem LinkedIn: https://linkedin.com/in/jenn-zellers/ Instagram: https://www.instagram.com/visibilityecosystem/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/344

You’re not building a community on just one platform anymore. And if you are? It’s time to rethink that strategy.

In this episode, I’m diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere. 

But how do you show up in multiple places without feeling stretched too thin?

In this episode of the podcast, I talk about: 

• How community has evolved beyond Facebook groups & forums
• The impact of positive and negative contagion in marketing
• Why a single-platform strategy isn’t sustainable in 2025
• How to layer an omnichannel approach into your business
• Tools & strategies to simplify your multi-platform content plan

... and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/343

Overwhelmed by all the social media updates? Don’t worry—I’ve got you covered! In this episode, I’m breaking down the latest social media news and what it means for your business. 

From the TikTok ban (yes, it may still happen!) to YouTube stepping up its game with longer Shorts, and Instagram making some big changes to Reels and profiles, there’s a lot to unpack. I’m sharing my take on these updates, why they matter, and how you can stay ahead without feeling overwhelmed. 

If you’re wondering where to focus your efforts or whether it’s time to jump onto a new platform, this episode has the answers you need.

In this episode of the podcast, I talk about: 

• The TikTok ban
• Meta's algorithm changes and updates
• Meta’s automated fact checks removal
• Instagram's new features, grid layout change and editing app
• Exploring alternatives to TikTok

..and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/342

Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!)

In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze. 

We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what the internet says!). Plus, Akilah reveals the secret to balancing AI-driven work with your own creativity to create content that stands out. 

In this episode of the podcast, we talk about:

• Akilah’s journey with AI and SEO
• The “AI is cheating” myth
• ChatGPT vs. specialized AI tools
• AI’s role in keyword research and ideation
• Balancing AI with creativity in content creation
• Akilah’s future predictions for AI and SEO

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Akilah Thompkins-Robinson is an experienced SEO Strategist and Tech Founder with over 20 years in IT. As the founder of Girl Get Visible, she provides tech solutions and training to help businesses leverage SEO and increase their visibility. Akilah has worked with major companies like JP Morgan Chase and Mount Sinai Health Center and has been featured in Search Engine Journal. She is also the creator of SEO Assist and hosts the award-winning Girl Get Visible Podcast. A passionate advocate for women in tech, Akilah travels the country speaking on visibility and technology.

Websites: https://girlgetvisible.com and https://seoassist.com  YouTube: https://www.youtube.com/@girlgetvisible Instagram: https://www.instagram.com/girlgetvisible/  Facebook: https://www.facebook.com/girlgetvisible/  LinkedIn: https://www.linkedin.com/in/akilah-thompkins-robinson-pmp-msis-6249819/ TikTok: https://www.tiktok.com/@akilah_girlgetvisible 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/341

Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need!

In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing. 

We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda’s got a fresh take that might surprise you. 

If you’re ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there.

In this episode of the podcast, we talk about:

• The evolution of Kronda’s offers
• Matching systems and automation with marketing efforts
• The difference between systems and automation
• Choosing the right tools for your business needs
• The value of long-form content for audience building
• Internal vs. external marketing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks. 

Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business. 

When she’s not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon.

Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340

Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you?

In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content.

Tune in and let’s dive into how you can build a marketing plan that’s both effective and enjoyable!

In this episode of the podcast, I talk about: 

• Understanding the role of your POV in marketing
• Defining your unique attraction strategy to grow your audience
• Prioritizing signature content for consistent brand messaging
• Building effective strategies to attract new audiences
• Using experimentation to create engaging and shareable content
• Aligning marketing efforts with business goals and values
• Embracing playfulness and experimentation in your strategy

...and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339

I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!  

In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through.  

If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss!

In this episode of the podcast, we talk about:

• Landing podcast sponsors using social media strategies
• Creating value-first social media posts for engagement
• Monetizing podcasts through creative and unique approaches
• Promoting podcasts with the Costco sample method
• Using podcasts to build trust and attract clients

…And More!

Anne Claessen, host of The Podcast Babes

Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/

Website: https://thepodcastbabes.com/

Connect with Anne on social media: Instagram: https://www.instagram.com/thepodcastbabes/ Facebook: https://www.facebook.com/The-Podcast-Babes LinkedIn: https://www.linkedin.com/in/anne-claessen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338

I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett!  

In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right.  

If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently.

In this episode of the podcast, we talk about:

• Demystifying social media algorithms and how to make them work for your business
• Understanding the unique role social media plays in a larger marketing strategy
• The importance of active engagement
• How to know when outsourcing social media is the right move for you
• Relationship building on social media & alternative relationship building methods

…And More!

Ruthie Sterrett, host of The Consistency Corner Podcast

Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175

Website: https://www.theconsistencycorner.com/

Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson. 

I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully. 

We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency.

If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen. 

In this episode of the podcast, we talk about:

• The preference for meaningful interactions over short, surface-level content
• Showing up authentically online without feeling performative
• The importance of tailoring marketing strategies to strengths and capacities
• Balancing transparency with maintaining privacy boundaries
• Normalizing the slow, uncomfortable process of business evolution

…And More!

Maggie Patterson, host of Staying Solo Podcast

Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/

Website: http://www.bsfreebusiness.com/

Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336