More posts ≠ more progress.

I'm sharing exactly what's working on social media right now—and what's not—so you can adapt your content to meet your audience where they are (without burning out in the process).

We're covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next.

In this episode of the podcast, I talk about:

• Why the attention economy has shifted (and what it means for your content)
• Why "educational" posts aren't hitting like they used to
• The difference between how-to content and how-I content
• The "middle tier content" that's fading fast
• What "high-concept, low-production" content actually looks like
• The real reason engagement has dropped (it's not you)

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370