A creepy collectible toy might not be your marketing inspo but hear me out. There's a reason Labubu is all over your feed.

In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn't just about trends… it's about staying memorable in a sea of sameness.

If your marketing feels too safe or too forgettable, this is your nudge to do things differently.

In this episode of the podcast, I talk about:

• Why Labubu's weirdness works (and how to own yours)
• What makes something "obsession-worthy" in 2025
• Storytelling and scarcity: the combo that sells
• Curated chaos vs. polished branding
• Why speaking to the heart still wins over logic

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/368