If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth.

Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral.

And I still created $62,000 in sales behind the scenes…with zero sales calls.

In this episode, I'm taking you inside exactly how that happened, and how you can apply the same framework to your next launch, no matter what "life life-ing" season you're in.

✨In this episode, we get into:

• The myth that you need a "perfect time" to launch

The only things you shouldn't schedule a launch around are childbirth and your wedding. Everything else? Workable.

Why I treat launching as an ongoing awareness strategy (not a stressful event)

This ONE shift will remove 80% of your decision fatigue and end the "what should I post?" spiral.

What I focus on every week to stay consistent even in chaotic life seasons

Including how I decide where to send people, what I'm nurturing, and what's "next" in my ecosystem.

The real reason your topics aren't converting

It's not your tactic. It's not the algorithm. It's your messaging (and yes, I lovingly call you out on this).

The 3 things every converting launch message needs:

• What your ideal client says they want

• Your distinctive perspective + lived story

• A framework they've never tried before

Why tactics don't matter nearly as much as everyone thinks

Webinars aren't dead. Free events aren't dead. Private podcasts aren't dead. But bad messaging is.

How I filled half my mastermind behind the scenes with private invites

All DMs. Zero sales calls. Zero public promo. All intention, connection, and edge-led messaging.

How I'm managing moving, twin toddlers, business, workouts, mental health, and launching

You'll hear the exact non-negotiables that keep me sane, grounded, and able to think straight even during peak chaos.

A personal story (and emotional reflection) about anxiety, pregnancy, and trusting the bigger picture

Because business and life are never separate, and the lesson applies to launching, too.

💡If you're launching in 2026, you need this episode.

Not because it's motivational (although you know I'll drop a truth bomb or five)…but because I break down exactly why the message matters more than the tactic.

If you've struggled with launches this year, if your content feels scattered, or if you want to create revenue behind the scenes like a real CEO, this episode is your roadmap.

🎟️ Want the strategy that made this $62K week possible?

I'm teaching the entire private invite process inside my Edge-Led Launch System Workshop.

👉 Happening LIVE December 8. Replay included

Snag your seat for $97 before the price goes up: https://meganyelaney.com/black-friday-workshop-opt-in

This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash.

→Come say hi on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT]

Ever wonder what actually goes into building a multiple six-figure program?

In this solo episode, I'm giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers.

We're diving into: ⭐The exact decisions that made this program take off, and the ones I'd tweak if I could start over. ⭐Why ease doesn't mean effortless (and why pretending it's easy helps no one). ⭐How I turned a respectful critique about my 4:30AM wake-ups into a post that showed my values, and a bigger conversation about what it actually takes to grow a sustainable business. ⭐The 3 biggest things I wish I did more of this year (one of which literally could've doubled my sales). ⭐And how you can take these lessons and apply them to your next offer, launch, or even content plan.

This episode is part heart-to-heart, part strategy breakdown, and 100% Business Not As Usual.

AND…if you're curious about the system that brought in $166K from two back-to-back launches, you'll want to grab your seat inside my Edge-Led Launch System Workshop.

🎟️ It's happening December 8, and right now you can snag it for $97 before it goes up. 👉https://meganyelaney.com/black-friday-workshop-opt-in

Important Links:

→Sign up for The Edge Led Launch System: Get access to the system that generated me $166,000 from two launches even when my reach was tanking: https://meganyelaney.com/black-friday-workshop-opt-in

→Follow Meg on Instagram: https://www.instagram.com/meganyelaney

→Post about newsletter reply: https://www.instagram.com/p/DQ4fPscDpZ7/?img_index=1

What if your business could bring in consistent clients without living on Instagram Stories 24/7?

In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call "the machine": a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives outside of work.

We talk about: →The origin story behind Zestful Media Design, and how two moms turned freelancing into a full-service agency → The five steps of their SHIFT Method for building a business that scales without burnout →Why your offer (not your funnel) is the missing piece most entrepreneurs overlook →The difference between treating expenses vs. investments in your business, and how that shift changes everything →How to balance client work, new programs, and motherhood without pretending it's easy →What it really looks like to build a business that supports your life, not the other way around

If you've ever felt maxed out on client work, constantly creating content, or unsure how to build systems that actually sell for you, this episode is your permission slip to rethink how you run your business.

Ellie + Megan Links:

→Create Your 2026 Growth Plan With Us Join our 2-hour LIVE workshop to plan your most PROFITABLE year in business and build a service that sells on repeat!

We'll walk you through the exact process we used to 5x our own sales in just one year!

Enroll today for our Black Friday Special for just $47, typically $497! https://www.zestfulmediadesign.com/growth-workshop

→Follow them on Instagram https://www.instagram.com/zestfulmediadesign/

→30 Canva Template: https://www.zestfulmediadesign.com/30-canvatemplates

→Offer Positioning Playbook: https://www.zestfulmediadesign.com/offer-playbook

Meg Yelaney Links:

• Follow Meg on Instagram: @meganyelaney (DM me 'BLACK FRIDAY' to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking)

• The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde

• Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

In this solo episode, I'm breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads.

We'll talk about why "giving more value" doesn't work in 2025, why launches aren't actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I'm also giving a quick behind-the-scenes update on what's happening over here: from prepping my Black Friday workshop and holiday bundle to leaning into SEO, blogging, and (surprise!) moving into a new house right before Thanksgiving.

By the end, you'll know how to audit your own messaging, warm up the audience you already have, and create content that actually activates people to buy.

DM me on Instagram (@meganyelaney) with where you rate yourself (1–10) on each belief, and if you want early access to my Black Friday workshop at the lowest price, DM me "Black Friday."

Let's make your messaging impossible to ignore😎

Meg's Links:

• Follow Meg on Instagram: @meganyelaney (DM me 'BLACK FRIDAY' to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking)

• The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde

• Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

This one's part pep talk, part wake-up call, and part strategy session.

If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home.

It's not that Instagram's broken, your list is cold, or people "aren't buying right now."

It's that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel.

In this solo episode, I'm sharing what I've been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge.

We'll talk about what it really means to go deeper with your message, why it's the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work.

Then, I'll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what "value" really means to choosing energy over time.

You'll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I'll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking).

Enjoy and DM me 'BLACK FRIDAY' on Instagram to get first (and cheapest!) access to my upcoming workshop.

Meg's Links:

• Follow Meg on Instagram: @meganyelaney

• The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde

• Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

In this episode, I'm sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn't.

Sophia shares how she rebuilt her business around three core pillars: Growth, Nurture, and Sales, and discovered that none of them required posting every day. She walks us through how she leveraged collaborations, lead magnet swaps, and affiliate partnerships to stay "everywhere" online, even without the constant content grind.

We also dive into her genius Q&A Day strategy that turned conversations into clients (with conversion rates that'll blow your mind), how she measures success beyond likes and followers, and why relationships: both with peers and potential clients, are the real growth engine.

If you've ever felt trapped by the algorithm or terrified to step back from social, this episode is your permission slip to build a business that keeps running, even when you need to rest.

Sophia's Links:

→Follow Sophia on Instagram: https://www.instagram.com/sophiaparra/

→Listen to Marketing #Unfiltered: https://podcasts.apple.com/us/podcast/marketing-unfiltered/id1644601845

→Get Sophia's "Why I'm Taking a Step Back From Social" Training here: https://www.gotocoach.club/steppingbackfromsocial

Meg's Links:

→Get The Business Story Blueprint here: https://meganyelaney.com/business-story-blueprint

→Follow Meg on Instagram: https://www.instagram.com/meganyelaney/

[EXPERT VOICES, UNFILTERED]

Today I'm catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm).

If you've ever wondered whether low-ticket "micro-offers" can attract high-ticket buyers (spoiler: yes), how to keep sales coming in every day without launches, or how to write emails people actually want to read, this one's your jam.

In this episode, we cover:

• The pivot: Why Ruby paused her masterminds after a draining year and what she did first (a $7 "vision doc" that did $1K in 48 hours).

• Low-ticket ≠ low value: Pricing at $17–$27 while keeping average order value $300–$500 with bumps & upsells.

• Evergreen momentum: Turning live workshops into always-on products and selling them daily.

• High-ticket buyers do buy low-ticket: How micro-offers become a trust-building preview that leads to Ruby's mastermind—without a hard pitch.

• Email, but human: Ruby's daily, diary-style emails (sometimes two sentences!) that drive clicks and sales.

• Flow over formulas: Letting your unique genius lead—even when your topic or offers evolve.

Quotables

• "I didn't quit high-ticket—I stopped leading with it." —Ruby

• "My freebie is my long-form content. The guides are the paid shortcut." —Ruby

• "Low-ticket isn't small—it's simple. And simple sells daily." —Meg

Resources & Mentions

• Ruby's podcast: Flow State Business Podcast: https://podcasts.apple.com/us/podcast/flow-state-business/id1384762015

• Ruby on Instagram: @rubylee: https://www.instagram.com/_rubylee_/

• My episode on Ruby's podcast : Being the Breadwinner + Mother + and Entrepreneur: https://podcasts.apple.com/us/podcast/being-the-breadwinner-a-mother-an/id1384762015?i=1000730661893

Connect with Meg

• Instagram: @meganyelaney: https://www.instagram.com/meganyelaney

• Get the Business Story Blueprint: https://meganyelaney.com/business-story-blueprint

If this episode helped: send it to a biz bestie, rate & review Business Not As Usual, and tag us with your biggest takeaway. 💥

In this episode of Business, Not As Usual, I'm pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I'm walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions.

I share the exact stats: from the perfect 10/10 Base and VIP split to which offers converted best, and why this launch felt easier, calmer, and more effective than ever. We'll talk about how long it really takes someone to buy, why "Goldilocks-level teaching" is the secret to a strong conversion event, and how low-ticket offers can fast-track trust for higher-ticket programs (when done right).

You'll also hear my honest emotional take on this round: what it was like launching while solo parenting twins for nine days, how I prepped everything early, and why letting go of perfection made this one of my most peaceful launches to date.

If you love behind-the-scenes strategy mixed with a little real-life chaos, this one's for you.

Mentioned in this episode:

• The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde

• Framework Workshop Replay: https://meganyelaney.com/framework-masterclass

• 10K Month Strategy Guide (Free): https://meganyelaney.com/10k-months-strategy

• Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint

[EXPERT VOICES, UNFILTERED]

If you've ever thought "I just need a new strategy," this one's for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it's an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations.

What you'll learn

• Identity before strategy: Why your self-image and values dictate results (and how that shows up on camera, in copy, and in sales).

• Subconscious 101 for entrepreneurs: Deleting/distorting/generalizing, why "don't think of a purple tree" never works, and how to speak to your brain so it listens.

• Belief → behavior → bank account: How tonality + physiology (not just words) make your content "stick."

• Capacity & seasonality: Building a business that matches your energy (especially for moms / multi-business owners).

• Comparison detox: Simple ways to put on blinders, stop timeline pressure, and regain conviction.

• Tools that actually help: Gentle affirmations that land, exposure therapy done right, hypnosis/NLP for quicker identity shifts.

Quotables

• "It's all working—and it's all not working. It works to the extent you believe it will."

• "Words are only 7% of communication. Tonality and physiology sell your offer before your CTA does."

• "Impatience is one of the biggest blocks to your success. You can't rush identity."

• "If I'm going to get there anyway, why stress about the timeline?"

Rachel's Links:

→Join NeuroRecode Top Coach Training: https://theracheljoy.systeme.io/topcoachcode

→Get the Confident Coach Hypno Bundle: https://www.theracheljoy.com/confidentcoach

→Connect with Rachel on Instagram: @theracheljoy1

Meg's Links:

→Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint

→Connect with Meg on Instagram: @meganyelaney

[STRATEGY SHIFT]

In this behind-the-scenes solo episode of Business Not As Usual, I'm sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened.

Here's what you'll hear inside:

• The truth about strategic private invites (and why most people do them wrong).

• How to use self-identifier content to spark conversations and sign clients without "selling."

• The $47 low-ticket workshop that turned into $20K in sales (and why it works so well).

• Why none of these tactics matter without a clear Distinctive Edge: your unique perspective and framework.

• A raw look at how I'm attempting to balance launch week while solo momming my twins.

If you've been relying only on content to sell your offers, this episode will show you what's really happening behind the curtain, and how you can replicate it.

👉Apply for The Distinctive Edge here: https://meganyelaney.com/tde#application-form-1

👉DM me on Instagram @meganyelaney to chat about joining this round

👉Check out The Content Fix Replays until 9/24 here (opt in to receive): https://meganyelaney.com/content-fix

→DM me "Content Review" on Instagram after you've joined The Content Fix and I'll audit your latest piece of sales content: https://www.instagram.com/meganyelaney