[STRATEGY SHIFT]

In this behind-the-scenes solo episode of Business Not As Usual, I’m sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened.

Here’s what you’ll hear inside:

• The truth about strategic private invites (and why most people do them wrong).

• How to use self-identifier content to spark conversations and sign clients without “selling.”

• The $47 low-ticket workshop that turned into $20K in sales (and why it works so well).

• Why none of these tactics matter without a clear Distinctive Edge: your unique perspective and framework.

• A raw look at how I’m attempting to balance launch week while solo momming my twins.

If you’ve been relying only on content to sell your offers, this episode will show you what’s really happening behind the curtain, and how you can replicate it.

👉Apply for The Distinctive Edge here: https://meganyelaney.com/tde#application-form-1 

👉DM me on Instagram @meganyelaney to chat about joining this round

👉Check out The Content Fix Replays until 9/24 here (opt in to receive): https://meganyelaney.com/content-fix 

→DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content: https://www.instagram.com/meganyelaney 

 

Tune into Day 3 of the 3-Day Content fix series we’re hosting from September 16th-18th.

No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand.

What We Covered:

✅ How to share testimonials so they’re not just “screenshots” with no context: that doesn’t activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer

 

Time Stamp Breakdown:

 

• 18:00: Content That Doesn’t Work Anymore

• 14:40: Case Stories

• 28:15: Types of Proof That Work In Content

• 35:20: Content Example #1

• 37:25: Content Example #2

• 38:48: Content Fix Examples

• 45:39: The Distinctive Edge Process

 

The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form 

Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix 

[TDE Client Case Study]

Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That’s exactly where Danielle Robin found herself after years as a relationship coach.

After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business.

She had the experience. She had the drive. But what she didn’t have was clear messaging that set her apart.

Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you’ll hear:

• Why messaging is the missing link when pivoting into a new niche.

• The difference between standing out in 2017 vs. today’s coaching industry (and why the “game has changed”).

• How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients.

• Why taking the program at her own pace actually accelerated her breakthroughs.

• The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year.

Danielle’s story is proof that you don’t need all the stars to align to start signing clients. Even in a pivot, even if you’ve been “off” for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now.

👉 Apply for The Distinctive Edge here: https://meganyelaney.com/tde 

👉 Connect with Danielle on Instagram: https://www.instagram.com/dani__robin/ 

👉Check out Danielle’s Substack: https://substack.com/@danirobin 

 

[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you

 

Tune into Day 2 of the 3-Day Content fix series we’re hosting from September 16th-18th.

In today’s workshop we’re showing you how to share your process IN your content so people finally “get” what you do and see you as the only choice.

What We Covered:

✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they’ve been missing.

Time Stamp Breakdown:

• 14:35: My 5X Income Jump When I Leaned Into My Distinctive Edge

• 20:00: Mapping Out Your Unique Process

• 22:00: Mary’s Framework Example

• 26:10: Mistelle’s Framework Example

• 28:10: First Framework Content Piece Example

• 35:10: Second Framework Content Piece Example

• 57:36: BTS of The Distinctive Edge (Slack + Course Curriculum + Homeworks + Material Reviews and more) 

 

The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form 

Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix 

 

[TDE Client Case Study]

What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program?

Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG:

✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework (“The Machine”) that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services

In this candid conversation, we unpack:

• Why they went from relying on Facebook groups to building a stronger Instagram presence

• The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it’s ugly head

• How one “unhinged” post paid for the program itself

• The surprising clarity that came from simplifying their message down to ONE big idea

If you’re a service provider (or coach) who’s tired of blending in, this episode will show you what’s possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message.

📌Connect with Ellie & Megan: https://www.instagram.com/zestfulmediadesign/ 

📌Apply For The Distinctive Edge: https://meganyelaney.com/tde 

[TDE Client Case Study]

What if the only thing standing between you and consistent clients wasn’t your strategy or certifications…but your story?

That’s exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!).

We talk about:

• How Kristin went from “my message isn’t landing” to attracting the exact women she wanted to help

• The moment she realized her lifelong struggle with weight wasn’t just her story, it was her superpower in coaching

• The specific shifts in storytelling and positioning that helped her clients say, “I feel like you’re talking directly to me”

• Why she now feels confident charging for her expertise and only taking on aligned clients

• The biggest breakthrough she had inside The Distinctive Edge (and why she wishes she joined sooner!)

If you’ve ever felt like your message wasn’t resonating or you weren’t sure how to stand out, this episode will give you a front-row seat into what happens when you uncover and own your Distinctive Edge.

 

→Follow Kristen on Instagram: https://www.instagram.com/wyatt.wellness/ 

 

→Apply for The Distinctive Edge here: https://meganyelaney.com/tde 

 

→Take a peek inside the material reviews: https://vimeo.com/1087407572?fl=pl&fe=sh 

 

Tune into Day 1 of the 3-Day Content fix series we’re hosting from September 16th-18th.

In today’s workshop we’re showing you the exact fix to get your posts connecting (and converting) instantly.

What We Covered:

✅ An understanding on why your content isn’t converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ The first “P” in my 3 P Process that I’ve used in every single post that’s converted. (And a bonus P cuz we’re #extra)

Time Stamp Breakdown:

20:00 - Why 'Value' Only Content ISN'T Working 25:00 - The Solution 32:00 - The First "P": Marketing to the Right Problem 35:31 - How to Find The RIGHT Problems 38:54 - Specific Problem Examples 52:50 - The Distinctive Edge (BONUS FOR YOU!)

The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form 

Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix 

 

[STRATEGY SHIFT]

We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and “adding value” was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching.

So how do you stand out in an AI-saturated market?

In this episode of Business Not As Usual, I’m breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button.

We’ll cover:

• Why “value” alone isn’t cutting it anymore (and what your audience really wants).

• How AI has shifted buyer behavior and why it’s your biggest competitor.

• The three elements that make your perspective powerful: personality, proof, and positioning.

• How to start infusing your worldview into your content so you cut through the noise.

If your content feels like it’s blending in, or worse…like AI could have written it: this episode will show you how to fix that and start creating posts, podcasts, and offers that make people say: “This is my person.”

👉Tune in to learn how to future-proof your business and build the kind of resonance no ROBOT can replicate.

→Be sure to join The 3-Day Content Fix happening Sept 16th-18th here (replays avail): https://meganyelaney.com/content-fix 

→DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content: https://www.instagram.com/meganyelaney 

 

[EXPERT VOICES, UNFILTERED]

If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality.

Heather gets real about her journey from corporate powerhouse (teaching audiologists how to speak effectively!) to becoming a personal brand speaking coach—and why embracing her story was the ultimate game changer. We dive deep into why so many entrepreneurs resist defining themselves clearly, how labels aren't always the enemy, and why your authentic voice is your most powerful asset.

We also tackle the controversial topic of AI and creativity. Heather shares her hilarious yet eye-opening experience with AI-induced "creative atrophy" and provides tangible advice on reclaiming your voice and sparking fresh ideas, without leaning on chatbots as a creative crutch.

In this episode, you'll hear:

• Heather's honest reflections on taking breaks from social media and rediscovering joy in content creation.

• The essential mindset shifts to overcome imposter syndrome and confidently embrace your expertise.

• Practical strategies to protect your creativity and avoid getting stuck in AI-generated sameness.

• How Heather turned everyday activities into engaging content (hello, kitchen talks!) and why you should too.

Connect with Heather:

• Follow Heather on Instagram: https://www.instagram.com/theheathersager/ 

• Subscribe to Heather’s podcast, The Ramble Refinery: https://heathersager.com/podcast

Ready to reclaim your creativity and step into your unique voice? Press play and get inspired!

Other Links Mentioned

• Join The Content Fix - Fix Your Message in Just 3 Days and Turn Cautious Followers into Buyers: https://meganyelaney.com/content-fix 

• Follow Meg on Instagram: https://www.instagram.com/meganyelaney 

 

[STRATEGY SHIFT]

You ever sit down to “make content” and end up staring at your screen like…cool, now what? 🙃 Been there.

In this Strategy Shift episode, I’m pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people’s stuff or second-guessing every word.

Here’s what we’re diving into:

• The one belief I build all my content around (this will save you from posting random sh*t that confuses your audience).

• Why copying someone’s strategy never works, and how to “steal” the why instead.

• The 4 content buckets I rotate through so I’m never out of ideas: story, client wins, edutainment, and perspective shifts.

• A ridiculously simple system to organize your stories, screenshots, and inspo so creating content feels fast instead of like pulling teeth.

If you’ve ever wondered how I keep showing up consistently (while running a business, raising twins, and, you know, living life), this is it.

→P.S. If you want to see the exact steps my client used to jump from 4–5K months to consistent 10K months, grab my free 10K Strategy Guide. It’s loaded with the actual posts and framework we used: https://meganyelaney.com/10k-months-strategy