Business Not As Usual with Megan Yelaney

"The grief of a declining business isn't about the money. It's about watching an identity you built stop fitting."

Maybe you've lived through your own version of a declining business. Where you're still showing up, still posting, still launching, but the numbers are trending in the wrong direction.

→ It wasn't a strategy problem for me. It was grief.

I sat down with Ash McDonald on her Shamelessly Ambitious podcast for one of the most vulnerable interviews I've ever done—and I'm bringing it to you here.

We talked about the small cracks that started to appear, the different types of grief I moved through in just the last few years, and what made me realize that I needed to shift my business entirely.

This episode has been so well received already, and I know so many of you still need to hear it!

→ Follow Ash on Instagram: https://www.instagram.com/ashmcdonald/ → Listen to Ash's podcast, Shamelessly Ambitious: https://ashmcdonaldmentoring.com/podcast → Follow Meg on Instagram: https://www.instagram.com/meganyelaney/

→ Get the full show notes (with all the links) here:

https://meganyelaney.com/2026/10/12/origin-story-identity-shift-and-business-rebuild

The coaching industry is having a reckoning right now. If you've been wondering why content feels harder, why people are slower to buy, and why AI is making it worse—not better—this is going to help a lot of things click.

I'm breaking down why having a distinctive edge isn't just a nice-to-have in 2026, what's happening in the coaching industry right now, and the questions I personally ask before investing in any coach or program.

For good measure, I'm highlighting a before-and-after example of what a clear edge looks like in practice!

→ Submit an Application for The Distinctive Edge: https://meganyelaney.com/tde

→ Jennifer's TDE Case Study: https://docs.google.com/document/d/1dV-vHKuyjsdlT2lZp0GFHemPRpBbDDJRrU5wGQD5dGs/copy

→ Get the Content Fix Replays here (delivered after opting in): https://meganyelaney.com/content-fix

→ TDE Support Walkthrough: https://www.loom.com/share/3dfd9875012c474a9bc73c882ec8a403

→ Get the full show notes (with all the links) here:

https://meganyelaney.com/2026/09/05/how-to-define-your-edge-as-a-coach-in-2026

Tune into Day 3 of the Content Fix series we're hosting from Sept 29th-Oct 1st!

Today we're going over your 'It Actually Works' Post

Proof that moves someone off the fence. Not just "look what my client did!" proof. The kind that makes someone reading think, "Oh shit. If they helped THEM do that, they might be able to help me too.

And diving into:

✅The three types of proof that actually move a buyer, and why a screenshot alone does nothing.

✅Why your framework and your proof are worthless apart and unstoppable together.

✅And after today, you write pinned post #3: your 'it actually works' post!

Time Stamp Breakdown:

2:00 Is My Origin Story Too Long?

4:10 Missing Piece Examples From the Community

14:15 Which Hook Hooks You?

15:40 Your Story Is Your Proof

40:40 Client Before & Afters (Jennifer, Britt, Mary)

55:30 Pricing & Payment Options

56:30 Enrollment Bonuses + Edge-Led Content Studio Reveal

63:00 Live Q&A

Important Links:

→Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

→Apply for The Distinctive Edge here: https://meganyelaney.com/tde

Tune into Day 2 of the Content Fix series we're hosting from Sept 29th-Oct 1st!

Today we're going over your 'What You Actually Do' Post

The one that turns "I love your content!" into "Wait, how do I work with you?" by making it stupidly clear what you do, who it's for, and what you can help them change

And diving into:

✅A simple way to explain why your clients get such great results, in language they can repeat back to you correctly.

✅The exact formula for turning your process into a post.

✅And by tonight you'll have pinned post #2 written. Same deal as yesterday: I give you the template, and you get to WERK!

Time Stamp Breakdown:

11:00: My 5X Income Jump When I Leaned Into My Distinctive Edge

18:30: Mapping Out Your Unique Process

19:35: Mary's Framework Example

29:25: Mistelle's Framework Example

31:20: First Framework Content Piece Example

39:25: Second Framework Content Piece Example

63:00: BTS of The Distinctive Edge (Slack + Course Curriculum + Homework + Material Reviews and more)

Important Links:

→Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

→Apply for The Distinctive Edge here: https://meganyelaney.com/tde

"Our year following TDE is our most successful financial year in business ever. Period."

I got to sit down with Tasha + Brandon a full year after they went through The Distinctive Edge to talk about what actually STUCK, what changed in their business, and the very full-circle fact that they're now co-coaches inside TDE.

In this episode we're breaking down how they went from having SO much expertise they struggled to explain what they actually did, to becoming fluent in their own messaging, building their most financially successful year in business, bringing in $50K+ from ONE sales strategy inside TDE, and booking out their private client roster until 2027.

And honestly, some of my favorite parts have nothing to do with the money. We talk about taking the pressure off every single post, having more capacity for their clients + their actual lives, and what they're now seeing from the other side as TDE co-coaches.

This one is for anyone who knows they're really freakin good at what they do but still feels like they're throwing a bunch of shit at the wall trying to figure out what actually creates consistent sales.

→ Apply for TDE: https://meganyelaney.com/tde

→ Say hi to Meg on Instagram: https://www.instagram.com/meganyelaney/

→ Say hi to Tasha + Brandon on Instagram: https://www.instagram.com/rulesandrebellion/

If you've had success in business and yet you feel like you're starting over in many ways and need to go back to those foundational pieces, TDE can be so supportive for you—just like it was for Taylor.

Taylor Thompson has been an entrepreneur for 15 years. When her Instagram account got hacked, she had to start over completely. With the help of TDE, she grew to 80 followers and went on to have a $4,500 launch to that brand new, COLD audience—by getting her message dialed in first.

I feel very connected to Taylor's story because I felt very similarly when I came back to business postpartum. And if you're in that comeback season, this episode's really gonna hit.

→ Apply for TDE: https://meganyelaney.com/tde

→ Follow Taylor on Instagram: https://www.instagram.com/businesswithtaylor → Connect with Meg on Instagram: https://www.instagram.com/meganyelaney/

→ Get the full show notes (with all the links) here:

https://meganyelaney.com/2026/09/30/successful-new-instagram-account-and-launch-to-cold-audience

Before TDE, Kate and Hallie had 300 Instagram followers, no framework, and no personal transformation story to pull from.

Just 5 months later they have:

→ over 10,000 followers on Instagram

→ 18,000 followers on Facebook

→ 2 Reels with a combined 3+ million views

And they're waking up to course sales from complete strangers!

I sat down with Kate Alcamo and Hallie Strauss—the powerhouse duo behind the Co-Parent Collective—for one of the most unique TDE case studies I've ever shared.

They're both licensed mental health professionals who have never been through a divorce themselves, which meant they had to figure out how to build an origin story and a business without a personal transformation to anchor it.

If you're a highly credentialed expert and you want to transfer that to your business, but you haven't experienced what your clients are experiencing—this is the episode you're gonna want to tune into.

→ Apply for TDE: https://meganyelaney.com/tde

→ Follow Kate + Hallie on Instagram: https://www.instagram.com/thecoparentcollective → Connect with Meg on Instagram: https://www.instagram.com/meganyelaney/

→ Get the full show notes (with all the links) here:

https://meganyelaney.com/2026/09/30/from-no-audience-to-growing-and-going-viral-on-instagram

Tune into Day 1 of the Content Fix series we're hosting from Sept 29th-Oct 1st!

Today we're going over your 'Why You' Post

The one that makes a stranger stop scrolling past a profile that looks like forty others. We'll find the thing you've been burying because you think it's too obvious or too personal, and build the post around it

And diving into:

✅Why your best content can gets saves and shares and still never turns into someone asking to work with you.

✅The first P in my 3 P Process, and why it decides whether a stranger stays on your profile or leaves.

✅And by tonight you'll have pinned post #1 written. I'm giving you the structure, the example, and the doc to flush it out!

Time Stamp Breakdown:

18:00 - Why 'Value' Only Content ISN'T Working

21:00 - The Solution

31:00 - The First "P": Marketing to the Right Problem

34:00 - How to Find The RIGHT Problems

36:30 - Specific Problem Examples

59:00 - The Distinctive Edge (BONUS FOR YOU!)

Important Links:

→Sign up here to get The Content Fix replay emails + resources: https://meganyelaney.com/content-fix

→Apply for The Distinctive Edge here: https://meganyelaney.com/tde

"You need to be willing to be uncomfortably redundant.People are buying way more cautiously these days."

More followers doesn't automatically mean more money. I've personally seen people with 100K followers making less than clients of mine with 2,000 followers. The difference is that one has a customer journey that's working for them.

In this episode I'm walking you through the 4 zones of a customer journey, why most people are stuck in top-of-funnel forever, and the 3 pinned posts that move a stranger from just discovered you to ready to buy faster than you think possible!

Plus a sneak peek at everything we're doing inside The Content Fix.

→ Sign up for The Content Fix (free event, Sept 29, 30 + Oct 1): https://meganyelaney.com/content-fix

→ Savannah's Post About Customer Journey Timeline: https://www.instagram.com/reel/DcPJsWySNR-/

→ Get the full show notes (with all the links) here:

https://meganyelaney.com/2026/09/21/how-to-effectively-use-pinned-posts-on-instagram

I'm coming at you post-nap, fully refreshed, and very fired up about one thing: your origin story.

I keep seeing creators popping off and having massive launches, which is great! What's not great is that others immediately try to copy their format, their hooks, their editing style. But that's not what works.

These creators are having hugely successful launches because they know their story and can share it with conviction.

In this episode I'm breaking down 5 different angles to share your origin story without feeling repetitive, 3 types of content that are hitting right now for my clients, and everything you need to know about The Content Fix (my live free event that's back and better than ever)!

→ Join the Content Fix (free live event, September 29–October 1): https://meganyelaney.com/content-fix

→ Get the full show notes (with all the links) here:

https://meganyelaney.com/2026/09/14/how-to-share-your-origin-story-from-5-different-angles