Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th.

In today’s workshop we’re helping you get clear on why your content isn’t converting. and why your message might be missing the mark, even if it’s “valuable.”

What We Covered:

✅ An understanding on why your content isn’t converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ A way to test your content to see if it’s stand-outable enough in this saturated online market. 

 

Time Stamp Breakdown:

 

13:21 - What's Working in Coaching NOW

 

16:31 - The Rise of AI in Coaching

 

21:49 - The Real Opportunity: Your Distinctive Edge

 

34:29 - Your Client's Distinctive Edge

 

38:27 - Your Distinctive Edge Framework

 

51:57 - Your New Normal with Your Distinctive Edge

The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form 

 

Ready to stop screaming into the social media void and start getting found by clients already searching for you?

In this episode, I’m joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing.

We talk about:

• How SEO helped Brittany go from zero clients to fully booked

• What SEO actually is (beyond just Google)

• Why optimizing your content is easier AND more powerful than you think

• The biggest myths around SEO (like “It takes forever to work”)

• How to make SEO work with your personality, not against it

• Why relying only on Instagram is costing you leads

We also dive into Brittany’s unique SEO & Grow Method, how quickly her clients are seeing results (like two days fast), and how you can repurpose content you’re already creating to start building evergreen traffic now.

Lastly, we talk about Britt’s experience as a client inside of The Distinctive Edge! Fun Fact: since recording this episode she went onto reach her launch goal for her program. #WINNING

Whether you’re brand new or scaling your business, this is the episode that’ll finally make SEO click—and get your content working for you.

🎧 Mentioned in this episode:

• Brittany’s free Private Podcast: https://brittanyherzberg.com/seo-private-podcast

• Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/ 

• Brittany’s Website: https://brittanyherzberg.com/

👀 Your content deserves more than a 24-hour lifespan. Tune in and find out how to make it last years.

Biz Resources⤵️

We’re going deep into my signature Distinctive Edge™ framework so you can finally clarify your message and stop guessing what to say.

🗓 June 2–4 @ 12:30PM EST 🎥 Replays available 💥 Transformation guaranteed

Go register here → https://meganyelaney.com/define-your-edge  

…and treat this like you paid $500 for it. Because that’s the level of value I’m bringing.

This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen.

I didn’t work more hours (cuz my babies don’t allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that).

I went back to my own damn process.

In this episode, I’m walking you through:

• Why I revisited my own story, framework, and ideal client work (and how it completely shifted my messaging)

• What changed in my business (and in me) after becoming a mom that sparked a full rebrand

• The sneaky reason your “valuable” content might not be converting—and how to fix it

• My private invite strategy that helped me sell out spots before launch day (without being glued to IG)

• Why consistency + clarity > chasing trends

• And the truth about how long it actually takes to build real demand (even when you’ve been in business for years)

If you’ve been feeling like your content isn’t hitting or you’re stuck in the messy middle of “I know I’m great at what I do… so why isn’t this landing?”—this one’s for you.

🎧 Oh—and if you want to learn how to build this kind of demand for yourself?

I’m hosting a free 3-day live event that starts June 2nd: Define Your Edge to Attract Clients on Repeat

We’re going deep into my signature Distinctive Edge™ framework so you can finally clarify your message and stop guessing what to say.

🗓 June 2–4 @ 12:30PM EST 🎥 Replays available 💥 Transformation guaranteed

Go register here → https://meganyelaney.com/define-your-edge  

…and treat this like you paid $500 for it. Because that’s the level of value I’m bringing.

 

Do you ever wonder if you’re sharing too much online? Whether you’re trying to connect with your audience, show the “real you,” or just vent in the moment—there’s a fine line between being vulnerable and accidentally making people question if they should hire you. (Oof, yep…we’re going there.)

In this episode, I unpack what it really means to practice intentional vulnerability—aka how to share the messy without looking like a mess.

We talk about:

• How to check yourself before sharing emotional stories (the “scar vs. wound” rule I live by)

• Why oversharing chaos in real time might be costing you clients

• The exact questions I ask before posting vulnerable content

• How to share your life and build trust without sacrificing your credibility

• What “professional” actually means in the age of real-time stories, twin toddlers, and unfiltered IG lives

I also share behind-the-scenes updates about:

• My upcoming rebrand (!!) and why this launch feels extra personal

• A full-circle moment after a rough season where I almost quit my business

• What embracing chaos as a CEO and a twin mom looks like (laundry piles and client wins can coexist)

This is the episode to listen to if you’re stuck wondering: “Am I showing my audience I’m human...or just overwhelmed?”

📣 Bonus: My Main Character Energy Private Podcast is still live!  This is where I go even deeper into storytelling, messaging, and how to become the coach everyone wants to hire. 👉 https://meganyelaney.com/main-character 

Let’s connect: DM me on Instagram — are you #TeamASMR or does it give you the ick? 😂 And if this episode hit home, tag me and share your favorite takeaway: @meganyelaney

 

Have you noticed your potential clients are more cautious than ever about investing in coaching or programs? You're not alone. In 2025, people are craving connection, reassurance, and proof that you can truly help them before making a decision.

Buyers are SMART, savvy and have been burned a time or two, so they want to make sure they’re spending their money wisely, which means we need to add back in that personal touch energy to walk them through step by step how our program can help them. 

In this episode, I share a simple yet powerful strategy that transformed two "I can't right now" followers into paying clients within days: personalized videos.

You'll learn:

• Why traditional "sales tactics" aren't working like they used to.

• How adding just a few minutes of personal touch can make all the difference.

• The exact approach and messaging I used in these personalized videos to overcome hesitation and build trust.

If you're ready to stop hearing "maybe next time" and start converting more leads by genuinely connecting, this episode is a must-listen!

 

Biz Resources:

 

→Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE’ on Instagram to apply.  ONLY A FEW SPOTS LEFT FOR MARCH 10TH START DATE! Let’s make your brand obsessable😎 https://www.instagram.com/meganyelaney 

 

→Want to get my Free Framework Think Tank Session Recording? DM me “FRAMEWORK” on Instagram and I’ll send it over.

 

→Craft Your Business Origin Story to convert more clients with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint 

Ever find yourself thinking, “Why isn’t this easier by now?”

In today’s heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you’ve been in the “I thought I’d be further by now” spiral, this episode is your permission slip to feel the feels, but not stay stuck there.

She shares behind-the-scenes moments from her own journey (including $200K+ in losses after hitting major milestones), the truth about outsourcing too soon, and the mindset shift that took her from employee energy to CEO endurance.

You’ll hear:

• Why your definition of hard might be the very thing keeping you stuck

• The trap of expecting marketing to be easy, and how to actually get good at it

• Real stories from entrepreneurs like Amy Porterfield and Sophia Amoruso who took YEARS to see success

• A reminder that your story, not just your strategy, is what makes your brand unforgettable

Plus: the #1 thing Meg’s been seeing her clients do that’s finally bringing in sales—and it’s not another Canva carousel.

If you’ve been throwing a little pity party in your business lately (hi, we all do), this episode will help you cry it out, stand up, and keep going; smarter and stronger.

 

Biz Resources:

 

→Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character 

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney 

In this episode, I’m sharing the full story behind one of my biggest revenue weeks in this new season of business: $42,000 in sales, including a $20K cash day, all while working part-time hours and raising twins (and NOT in the middle of a launch).

This wasn’t a one-time fluke. It’s the result of building a brand with a clear edge, focusing on what actually drives sales, and letting go of outdated strategies that no longer serve the version of me (or my business) today.

Inside, I get into:

• How I brought in high-ticket sales without working around the clock

• Why reinventing my business was necessary—even after past success

• The shifts that helped me create results during a season of less

• What building a truly distinctive brand looks like in practice

• The behind-the-scenes of launching my new podcast, Main Character Energy

If you're in a pivot, rebuilding after a break, or just tired of feeling like your business doesn’t reflect you anymore—this episode will show you what’s possible when you lead with your edge.

Biz Resources:

 

→Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character 

 

→Follow me on Instagram: https://www.instagram.com/meganyelaney 

 

What does it really take to go from feeling stuck at an income plateau…to running events, selling out launches, and becoming the go-to name in your niche?

In this episode, I’m joined by one of my incredible private clients, Laura Banks, a nutrition health coach who’s gone from stalled growth to full-on CEO momentum (midday walks and all 🙌).

We talk about:

✨ The mindset shift that changed everything in her business 📈 How she grew her Instagram to almost 60,000 followers with signature content 💌 Why her consistency with email (hello, 5K+ subscribers!) is fueling her best launches yet 🎤 The power of becoming known for something—and how it’s opened doors for podcast tours, speaking gigs, and events 🧠 How reclaiming her time (and mental space) helped her show up more fully in life and business

Laura’s story is the reminder we all need that your next level isn’t about working harder, it’s about working differently.

Whether you’re in the early stages or gearing up for your next big launch, this episode will light a fire under you (and might just make you lace up your sneakers for a midday walk 😉).

 

Laura’s Links:

 

👉Follow Laura on Instagram: https://www.instagram.com/laura.b.healthy/

 

👉Listen to the Isn’t She Powerful Podcast: https://bhealthyhabits.com/podcast 

 

Meg’s Links:

 

→Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast

 

→Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint 

 

→Follow me on Instagram and come say hi👋: https://www.instagram.com/meganyelaney/  

 

If you've ever caught yourself thinking, "When I hit that next milestone, then I’ll finally feel successful", this episode is a must-listen.

This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I’ll Be Happy.

Sam built a multi 7-figure business helping entrepreneurs legally protect themselves, while navigating the unimaginable: the back-to-back loss of both of her parents, a major surgery, and becoming a caretaker...all while launching and growing her business.

We talk about:

• How she grew an email list of 46,000+ subscribers (even in a “less exciting” niche like legal!)

• Turning everyday moments into compelling marketing stories that connect, convert, and keep your audience engaged

• Why chasing milestones doesn’t bring happiness, and what actually does

• What resilience really looks like when your personal life feels like it’s falling apart

This episode is raw, honest, and wildly inspiring. Whether you're in a season of hustle, heartbreak, or both, you’ll walk away with permission to be human and keep showing up.

About Sam Vander Wielen:

Sam Vander Wielen is an attorney-turned-entrepreneur and the go-to legal educator for online business owners. As the founder of Sam Vander Wielen LLC, she created the internet’s most trusted contract template shop, generating multi-seven-figure revenue annually. She’s the author of When I Start My Business, I’ll Be Happy and host of the On Your Terms® podcast, where she dishes out no-fluff legal tips, honest marketing strategies, and practical business advice. Since 2017, she’s helped over 350,000 entrepreneurs grow legally and confidently—while navigating profound personal loss and life-altering challenges.

 Sam’s Links:

 

→Get Your Book & Bonuses Here: https://samvanderwielen.com/book/

→Follow Sam on Instagram: https://www.instagram.com/samvanderwielen/ 

→Get Sam’s SideBar Newsletter: https://www.samvanderwielen.com/easy-emails/ 

 

Meg’s Links:

 

→I have ONE 1-1 coaching spot open. DM me “COACHING” on Instagram to apply: https://www.instagram.com/meganyelaney/ 

 

→Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast

 

→Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint 

 

What if you never hit rock bottom? Never had a dramatic "I was broke, burned out, and living in my car" moment? And yet… you're still really damn good at what you do.

This episode is for the entrepreneurs who didn’t rise from the ashes, but still want to share a compelling story that connects.

Today, I’m breaking down how to craft a magnetic business origin story when you don’t have a huge transformation moment, and why you don’t need one to be memorable, inspiring, or profitable.

Whether you were profitable from Day One, came from a corporate background, or simply “fell into” your business because you were good at what you do… this episode will help you:

✨ Find the real pivotal moments that shaped how you serve ✨ Create emotional connection without fabricating struggle ✨ Use your strengths and story to stand out online ✨ And confidently own your path, even if it looks wildly different than everyone else’s

If you’ve ever thought “I don’t have a story,” this one’s for you.

🎧 Hit play and let’s uncover the gold in your no-drama origin story

 

Biz Resources

→Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast

 

→Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

 

→Julia’s Post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1

 

→Lydia’s Account: https://www.instagram.com/lydia_apolloandivy/