SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization).

We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI continues to influence search engines and consumer behavior.

This week’s Marketing HOT TAKE: Small business owners can no longer ignore how AI is being used in the business world. Are you Team AI or Team No AI? Let us know in the comments! 

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

03:27 Marketing Hot Take:  Do We Have to Stay Up to Date With AI?

06:45 Understanding SEO and Its Evolution

12:20 SEO: Search Everywhere Optimization

19:09 GEO: Generative Engine Optimization

26:27 AEO: Answer Engine Optimization

40:19 TLDL; New SEO Terms You Need To Know

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI?si=i7UdgauhdyBgDgXH 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

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