In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent.

Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors.

We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding content quality on the web.

(0:00) Intro

(2:30) What Do SEOs Get Wrong About Search Intent?

(3:40) How Does Google Think About Intent?

(4:43) Signals and Factors

(6:25) How Should SEOs Approach Content?

(8:27) Why Doesn’t Google Provide the Best Answer?

(10:22) SEO is Relative

(11:58) Original Content vs Replication

(13:53) SERP Volatility

(15:55) Have Results Improved?

(17:48) Are We Being Retrained by Google?

(21:25) The Issue with Content Quality on the Web

(24:20) Creativity vs Information

(26:12) How SGE Will Impact List

(28:33) Will Google Get Transactions Right?

(30:03) Rapid Fire Rankings

Top 3 of anything:

• My kids
• Coconut
• Supernatural

Rank your best SEO marketing win:16%+ CTR on Google Ads is likely my favorite (as it's just such a stupidly high figure).

Rank your top 3 SEO tools:

• Google Search Console
• Semrush
• PHP & MySQL

Rank your best SEO trick or tactic:

Building out content stacks.

Rank what you love most about SEO as an industry:

Winning!Being able to apply knowledge/skills/experience from numerous jobs.

Rank your top 1-3 marketers:

• David Ogilvy
• Shaun Anderson (HoboWeb)
• Ann Smarty

Rank your best SEO learning resource:

Forums.

Rank your top cause or charity:

Women in Tech SEO

Twitter: @techseowomen